ALGORITHMS RUN THROUGH WEBSITE

Search Engines have many algorithms. These algorithms get updated periodically to perform the task more effectively. Hence as a website/blog owner you need to understand these algorithms, their updates and modify your website accordingly. Some of the well-known algorithms are :

Humming Bird: Identifies right  and meaningful content that defines the keyword, unlike just usage of the keyword.

Mobilegeddon: Identify mobile friendly websites and give them better rankings

Panda: Stop websites with poor quality content from working their way into the search results

Penguin: Identify websites who use link networks to boost google rankings and disallow them.

Pigeon: Generate meaningful, useful and accurate search results that are tied to search ranking signals.