It’s all about youBy Deep Nagpal

IMPRESSION MANAGEMENT

Impression Management

Assess Your Strengths and

Weaknesses And Focus On YOU

It’s all about you

Impression Management

Your Professional Image Is Your Non Verbal Promise

On What You Will Deliver

It’s all about you

Objectives Learn the key concepts, principles, findings, and methodological techniques relevant to the study of impression management and self-presentation.

Learn how to analyze social psychological phenomena in terms of impression management.

Learn how everyday social events can be better understood through the understanding of impression management

Self Presentation

•  impression management is a goal-directed conscious or unconscious process in which people attempt to influence the perceptions of other people about a person, object or event; they do so by regulating and controlling information in social interaction..•  is usually used synonymously with self-presentation, in which a person tries to influence the perception of their image. The notion of impression management also refers to practices in professional communication and public relations, where the term is used to describe the process of formation of a company's or organization's public image.

Self Presentation• Impression management refers to the activity of controlling information in order to steer others’ opinions in the service of personal or social goals.

• Impression management (IM) theory states that any individual or organization must establish and maintain impressions that are congruent with the perceptions they want to convey to the public (Erving Goffman, 1959)

• The goal is for one to present themselves the way in which they would like to be thought of by the individual or group they are interacting with. This form of management generally applies to the first impression.

Motives & Strategies• Self-presentation is expressive. We construct an image of ourselves to claim personal identity, and present ourselves in a manner that is consistent with that image. If we feel like this is restricted, we exhibit reactance/be defiant.• We try to assert our freedom against those who would seek to curtail our self-presentation expressiveness. A classic example is the idea of the "preacher’s daughter", whose suppressed personal identity and emotions cause an eventual backlash at her family and community.

This leads us to…

Impressions…

The Definition

The process of portraying yourself to others in a manner that creates a desired impression.

Impression Management is the goal- directed activity of controlling and regulating information in order to influence the impressions formed by an audience.

Components of Impression Management

Impression Motivation• Employees try to control the

perceptions of their superiors about them

• The extent to which an individual is motivated to manage his impression depends on:

a. Relevance of the impression in helping the individual attain his goals

b. Value of the goals to the individualc. Discrepancy between the image the

individual would like to create of himself and the image he believes others have of him

Impression Construction• Refers to the methods

adopted by a person to create the specific impression that he wants

• Research indicates that there are 5 factors that are relevant to the type of impressions people want to create:

a. The Self-conceptb. Desired & Undesired identity imagesc. Role constraintsd. Value of the targete. Current social image

Two Types Of impression management

•Constructive -- helps in the formation of self identity

•Strategic -- helps in the attainment of some interpersonal goal

At work : 90% Rule

• doing a good job accounts for 10% of the impression you give • 90% of the impression you give of being capable is based on perception• 30% presentation of work• 30% presentation of self• 30% being seen to be ‘doing a good job’

TECHNIQUES OF IMPRESSION MANAGEMENT :-

ConformityExcusesApologiesSelf promotionFlatteryFavorsAssociation

Impression Management: Effective Social Interaction?

Which type of person are you?

When I am in situation, I ask myself what is the ideal person for this situation, and how can I be that person

Self-Monitoring concept.

TACTICS OF IMPRESSION MANAGEMENT

• Intimidation : This strategy adapted by a person to get his/her work done by arousing fear in them. Here his motto is to get his work done, take control and get results.

• Self- promotion : In this case, a person is promoting his strengths to prove his competency. This can prove to be a positive point in case of an interview but if your claims do match your abilities, self promotion can prove to be disastrous.

• Exemplification : This can be a way of portraying one's moral worthiness. Here, a person tries to prove his sincerity, dedication and responsibility towards his work, in a way that he tries to portray himself as the superior one

• Supplication : Supplication is an act wherein a person tries to gain sympathy and attention by talking about his pains and faults.

IMPRESSION MANAGEMENT FINDING:-

• INGRATIATION : An art of gaining acceptance or affection for yourself by persuasion.

• In this case, the ingratiator's aim is to be liked by the opposite person. This could be achieved by complementing (which are almost genuine) and flattering others. It is basically done to attract others towards them, so that they act in a manner favourable to you.

• One way to do this would be 'Opinion Conformity', which means you'd agree with the other person even though you actually don't agree with them. This is known as impression management using 'other-enhancement'. Another way of doing this is by 'Self-enhancement'. Self-enhancement would mean self-presentation; the way in which you represent your self or anything to the world by wearing attractive clothes, talking cautiously, etc.

This include:-

showing interest in the person,

smiling,

eye contact

How To Improve Impression Management :-

• Set goals. • Commit to the change you want to create.•Dress appropriately• Learn to shake hands• keep your body language open• Fake it until you feel it

conclusion

From all the objectives, techniques, findings, tactics , and tips we can conclude that Impression Management plays a vital role in any organisation.

So, Impression Management is the process through which one person influence others.

IMPACT

• Integrity

•Manners

•Personality

•Appearance

•Communication

•Thrill

It’s all about you

INFORMATION WALL

IAM

INFORMATION

FOOD FOR THOUGHT

It’s all about you

NOTHING WITHOUT IMPRESSION