Impact of Viral marketing on social

media-a case study on Deccan chargers.

77% of consumers shopping online read consumer reviews before purchasing a product.

$2 billion of travel purchases a year are affected by social media.

24% of car buyers change their decision based on social media.

WHY THIS PROJECT?

March 2008

*- Source-NRS 2006(Population with 12 years of age and above)

•To increase the fan base

•Update the fans with latest information about the chargers

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Study the reach of the fan base increase “pre, post and during the IPL”

As on oct 8 09As on oct 8 09

Social Networks Video Views

Channel Views subscribers Video downloaded Total

You Tube 3114 2837 80 70 6101

Face book 6506 6506

Fan base

Twitter 4240 4240

Fan base

Orkut 1150 1150

Chargers Social Media Fan Followings 17997

Dated: may-27-09

Fans comments:

Limitations:

•Faced the problem of late response from the officials as they where in South

Africa. (communications problem)

•Danger of user ids getting banned if exceeded the limit of posts to be

posted.

•Presence of many DC communities.

•Brand confusion.

•No offline promotional activities carried out.

Suggestions:Suggestions:

•How to promote the web site.

•Which communities to tap.

•Use of this fan base after the IPL is over

•Offline promotions activities with less expenditure

Thank you