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1 SM S M anagem ent& Technology WIC Breakfast Series The Impact of Technology on Web 2.0 and Social Computing Maria Murphy Consultant SMS Mgmt & Technology Regional Lead Business Analysis MBA, Grad Dip Mgmt, B.Comm, RN 8 th November 2007

Impact Of Technology Social Computing V4.0

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Web 2.0 has brought us more technology, but its not just about the technology its about the people and that is being seen globally as a communication and connectivity revolution. This revolution connects people, information and knowledge on a scale not seen before. You can use social computing tools in smart ways to enable you to build a trusted network and communities of practice. Remember that social computing is about the "social" not just the "computing"

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WIC Breakfast Series The Impact of Technology on Web 2.0 and Social Computing

Maria Murphy Consultant SMS Mgmt & TechnologyRegional Lead Business AnalysisMBA, Grad Dip Mgmt, B.Comm, RN

8th November 2007

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Who has time?

Life is really fast paced Busy Time poor

Me Working full time Kids, family, friends Fitness Learning and professional development

Help is on the way Friends are gathering … a revolution is growing

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Web 1.0

Lynx

Browser Wars

Microsoft FrontPage Sausage Software

Mosaic

Netscape Altavista

ICQ

Email

Internet Explorer

Dreamweaver

HTML

Adobe PDF

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Web 2.0What is it?

AJAX

RSSAtom

XML

XHTML

TaggingFolksonomies

Podcasting

Vodcasting

WikisBlogs

REST

SOAP

API

CSS

Microformats

Search Engine Optimisation (SEO)

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Web 2.0“Social Computing”

AJAX RSSAtom

XML

XHTML

TaggingFolksonomies

Podcasting

Vodcasting

WikisBlogs

REST

SOAP

API

CSS

Microformats

Search Engine Optimisation (SEO)

SharingCollaboration User-centred

Accessibility

Joy of use

PersonalisationNetworking

Connecting

Communicating

Wisdom of Crowds

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The Social Computing Revolution

Instant access to trusted network• Access to body of knowledge• Communities of practice• Experts & gurus• Access to friends and their friends and their friends

This is “what networking should be” - linkedIn• Leveraging: the power of many• The power of permission: trust • The power of networks: the friend of my friend is my friend

The cost (time, energy): easiest way (anytime, anywhere) to make contact, communicate, share, collaborate with “friends”

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yWeapons of the revolution

Time poor?

Arm yourself with:• LinkedIn• Twitter• Del.icio.us• Facebook• YouTube

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http://www.linkedin.com

Linked in – know your troops

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Twitter – field communications

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http://del.icio.us/murphs

del.icio.us – intelligence network

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Facebook – command and control

www.facebook.com

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Key messages Social computing tools can connect people,

information and knowledge The connectivity revolution is fostering innovation

as it is empowering the individual Use social computing tools in “smart ways” to

serve growing user demand to interact directly with government and organisations

Remember to concentrate on the “social”-part, not the “computing” part

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Questions?

Maria Murphy

Email: [email protected]: www.barocks.comWeb: www.smsmt.com