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Impact of Playa's Game Executive program on Finnish games industry

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In late 2013, Playa and Aalto University ran a Game Executive program working with 15 executives from both large and small studios. In this panel, some of those leaders talk about their experiences.

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Page 1: Impact of Playa's Game Executive program on Finnish games industry

Game Executive program

This document contains confidential information and the intellectual rights

to the content are owned by Aalto University Executive Education Ltd.

Aalto EE reserves the right to any changes of the dates, speakers and locations without further notice.

Page 2: Impact of Playa's Game Executive program on Finnish games industry

Game Executive

The Game Executive program aims to

train future industry leaders from

established game companies to better

lead their teams, companies and to

create successful commercial products

for global audience.

© Aalto University Executive Education 2013 2

Page 3: Impact of Playa's Game Executive program on Finnish games industry

What did participants say?

© Aalto University Executive Education 3

“ABSOLUTELY HELPFUL INSIGHTS INTO THE GAME STARTUP SCENE. I LEARNED THE ESSENTIAL SKILLS FOR LEADING A GAME STARTUP AND THE THINGS YOU NEED TO THINK ABOUT IN ORDER TO BE SUCCESSFUL.” GEX Spring 2014 participant

“THIS PROGRAM OPENED MY EYES. I THOUGHT THAT I KNEW PRETTY MUCH EVERYTHING ABOUT THE ISSUES I NEED TO TAKE INTO ACCOUNT IN MY BUSINESS. I DID NOT KNOW. NOW I KNOW BETTER. FOR ME THE MOST IMPORTANT AND USEFUL ASPECTS WERE LEARNING TOGETHER AND SHARING EXPERIENCES.”

GEX Spring 2014 participant

“THE PROGRAM WAS EXTREMELY SUCCESSFULLY DRAFTED AND EXECUTED. IT COVERED ALL THE MAJOR TOPICS NEEDED TO BUILD A SUCCESSFUL BUSINESS FOR THE GAMING INDUSTRY.”

GEX Spring 2014 participant

Page 4: Impact of Playa's Game Executive program on Finnish games industry

Program structure

Leadership and self // Influencing Others and Pitching // Building Killer Teams // Leading Creative Teams // The Best Strategy // Business Planning with Business Model Canvas

Creating and Communicating Compelling Value Propositions

// Pathway to a Strong Brand

// Winning Go-To-Market and Distribution Strategies // HR // Legal training

Virtual Module on Financial Accounting

// Financial Planning // Pricing // Applying for funding

// Pitching for Investors

Module 1

29th-31st October 2014

Being a Visionary

Module 2

5th-7th November 2014

Profitability and Funding

Module 3

12th-14th November 2014

Growth and Branding

Continuous evaluation of learning reflected on participant’s organization

Strategy project assignment

© Aalto University Executive Education

Page 5: Impact of Playa's Game Executive program on Finnish games industry

Who should apply?

The programme is designed especially to established Finnish

and International gaming companies and companies serving

them

• CEO level directors of game start-ups

• Functional heads already having leadership experience

• Professionals with technical background working in senior

managerial company functions

• Professionals in companies serving the gaming sector

• Young business professionals having potential to or taking

on senior management and leadership positions

© Aalto University Executive Education 5