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In late 2013, Playa and Aalto University ran a Game Executive program working with 15 executives from both large and small studios. In this panel, some of those leaders talk about their experiences.
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Game Executive program
This document contains confidential information and the intellectual rights
to the content are owned by Aalto University Executive Education Ltd.
Aalto EE reserves the right to any changes of the dates, speakers and locations without further notice.
Game Executive
The Game Executive program aims to
train future industry leaders from
established game companies to better
lead their teams, companies and to
create successful commercial products
for global audience.
© Aalto University Executive Education 2013 2
What did participants say?
© Aalto University Executive Education 3
“ABSOLUTELY HELPFUL INSIGHTS INTO THE GAME STARTUP SCENE. I LEARNED THE ESSENTIAL SKILLS FOR LEADING A GAME STARTUP AND THE THINGS YOU NEED TO THINK ABOUT IN ORDER TO BE SUCCESSFUL.” GEX Spring 2014 participant
“THIS PROGRAM OPENED MY EYES. I THOUGHT THAT I KNEW PRETTY MUCH EVERYTHING ABOUT THE ISSUES I NEED TO TAKE INTO ACCOUNT IN MY BUSINESS. I DID NOT KNOW. NOW I KNOW BETTER. FOR ME THE MOST IMPORTANT AND USEFUL ASPECTS WERE LEARNING TOGETHER AND SHARING EXPERIENCES.”
GEX Spring 2014 participant
“THE PROGRAM WAS EXTREMELY SUCCESSFULLY DRAFTED AND EXECUTED. IT COVERED ALL THE MAJOR TOPICS NEEDED TO BUILD A SUCCESSFUL BUSINESS FOR THE GAMING INDUSTRY.”
GEX Spring 2014 participant
Program structure
Leadership and self // Influencing Others and Pitching // Building Killer Teams // Leading Creative Teams // The Best Strategy // Business Planning with Business Model Canvas
Creating and Communicating Compelling Value Propositions
// Pathway to a Strong Brand
// Winning Go-To-Market and Distribution Strategies // HR // Legal training
Virtual Module on Financial Accounting
// Financial Planning // Pricing // Applying for funding
// Pitching for Investors
Module 1
29th-31st October 2014
Being a Visionary
Module 2
5th-7th November 2014
Profitability and Funding
Module 3
12th-14th November 2014
Growth and Branding
Continuous evaluation of learning reflected on participant’s organization
Strategy project assignment
© Aalto University Executive Education
Who should apply?
The programme is designed especially to established Finnish
and International gaming companies and companies serving
them
• CEO level directors of game start-ups
• Functional heads already having leadership experience
• Professionals with technical background working in senior
managerial company functions
• Professionals in companies serving the gaming sector
• Young business professionals having potential to or taking
on senior management and leadership positions
© Aalto University Executive Education 5