An agency that creates conversations

Creative direction#week1

starting point

Author: Pelle Sjoenell (@pellesjoenell),Executive Creative Director, BBH LA.

I believe Creative Direction isn’t just Creative Selection.Creative Direction is about having a vision and making sure the vision is clear to everyone involved. Having a vision is about leadership, constantly inspiring and instigating.

No one works for a Creative Director. Everyone works for the idea. The idea hires us and we go to work.

http://bbh-labs.com/creative-direction-vs-creative-selection

o_O

http://www.unbottleyourself.com/

Mobile + socialgame + challenge

http://www.unbottleyourself.com/

Mobile + socialgame + challenge

http://www.unbottleyourself.com/

Mobile + socialgame + challenge

http://www.streetmatching.com/

Simple web + icons + videotutorials

http://www.youtube.com/watch?v=uuLXteuwG4g&feature=player_embedded

app + content

http://www.newspaperclub.co.uk/

digital and real in the same object / place

http://breakfastny.com/2011/03/instaprint-location-based-photo-booth-instagram/

digital and real in the same object / place

http://www.dixonbaxi.com/2602

digital and real in the same object / place

http://www.chrisoshea.org/hand-from-above

digital and real in the same object / place

http://www.chromercise.com/

Surrealism

http://www.chromercise.com/

Surrealism

http://www.chromercise.com/

Convert each person into a specific communication device

http://www.chromercise.com/

Social game + storytelling + crowdsourcing

http://www.chromercise.com/

Social game + storytelling + crowdsourcing

http://www.chromercise.com/

Social game + storytelling + crowdsourcing

http://www.chromercise.com/

Social game + storytelling + crowdsourcing

http://www.chromercise.com/

Social game + storytelling + crowdsourcing

http://www.america2049.com

Social game + storytelling + crowdsourcing

about us

i’move is word of mouth marketing. i’move is a connected agency, a new way to create meaningful connections among brands and people. i’move draws strategies and drives actions for brands who are willing to demonstrate a real commitment to the people with whom they relate. i’move helps to create a brand identity for its clients. i’move seeks to find non-conventional marketing methods so that clients can obtain non-conventional, measurable results. i’move employs digital and social media, uses experiential marketing and PR, and creates brand content in any and all media in order to help brands reach a higher level of implication with its clients. At i’move we are committed to the brand's challenge to achieve acceptance and recognition from each person, one by one. This is the moment of truth for brands in a connected market where transparency is the only possible way forward.

Listen

Join & relate

Create

approachagency

Listen.Sentiments Analiysis / Conversation tracking and monitoring / Social Media Competitive Analysis /Consumer Insights.

Join & relate. Social Media Brand Identity / Community Management / Influencers programms / Online Public Relationships / Product tests and applications.

Create. Digital Campaigns / Experciencial marketing / Social Media Content and applications / Mobile Content and applications / Marketing Strategy / Consumer Value.

thank you!

Buenos AiresAddress: c/ Perú 743, 2º Floor, Nº13

Buenos Aires, Argentina 1068Tel: (+54) 11 4361 0655

BarcelonaAddress: Carrer de Valencia 209, Principal, 1ª

Barcelona, Spain 08007 Phone: (+34) 935 323 002

MadridAddress: c/ Constancia 24,

Madrid, Spain 28002Phone: (+34) 914 458 853

An agency that creates conversations