INCREDIBLE INDIACAMPAIGN

PRESENTED BY-PRITOM GOGOI

INITIATIVE : Ministry of Tourism , INDIA.

AGENCY SERVICE : Ogilvy & Mather

LAUNCH YEAR:2002

OBJECTIVE: To revamp Brand India as tourist attraction with an integrated marketing communication effort

MEDIA USED:360⁰ global Campaign

EXPLORING RURAL INDIA CAMPAIGN OBJECTIVES:TO PROMOTE VILLAGE TOURISM AS A PRIMARY PRODUCT THE

SOCIO- ECONOMIC BENEFITS IN THE RURAL AREAS

LOCAL COMMUNITY TRAINED TP MANAGE THE TOURISM SITE

IMPROVEMENT IN CLEANLINESS&HYGIENE

TRADITIONAL CUISINE AND INTERACTING WITH VISITORS

The INTERNET STRATEGYA robust response mechanism was devised to create a dialogue with the users contactus@tourismofindia.com was made popular through online campaign and website. subsequently with more campaigns website has been revamped to –

www.incredibleindia.org

Other Promotional MediaUSER GENERATED CONTESTS 1. NDTV 7 WONDERS 2. SMS CONTESTSDVD AD INSERTS INCREDIBLE INDIA POSTCARDS DIGITAL BORCHURESTVC VIDEOS ON YOUTUBE

AWARDS Winner of PATA Gold Award for best Print Ad campaign and PATA

Gold Award for best destination Marketing Campaign

Ranked as the ‘highest recall advertisement worldwide by travel and leisure.

World travel awards received for:

1. Asia’s Leading destination 2.World’s leading travel destination 3.World’s leading responsible tourism project,for Endogenous tourism projects. 4.Asia’s leading tourism and convention bureau

THANK YOU