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Imagine the Digital Supply Chain

Philippe DepallensUltimate Ears Pro

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AgendaOur StoryOur Product “Handcrafting the Product” “The Reinvention”The Results

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Our Story

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What are Musicians’ Biggest Problems?

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What are Musicians’ Biggest Problems?

They can’t hear themselves during a performance….

And… overtime, they can suffer massive hearing loss

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From Monitors to In-Ear Monitors

Born on Stage in 1995

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Our Product

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Custom-fitted, Handcrafted

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Up to SIX Speakers Per Ear

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Our Process:

Handcrafting the Product

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UE Lab - Virtual Tour

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Ear Impressions

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Detailing the Impressions

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The Making of the Shell

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Populating the Shell

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Closing the Shell

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Blinging the Product

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Final Testing and Packaging

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Shipping and Storing

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Our customer-centric DNA

Continuous Process Improvement

“CPI”

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How Do you Delight your Future Customers?

Listen to your current customers and continuously reduce the points of friction across the customer experience journey

Creating Awareness

1st Contact(web or direct)

Selecting Product Delivering Product

Placing an Order

Gathering Feedback

Post Delivery SupportSustaining

Relationship

1

2

3 5

4

7

6 8

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Getting Better Has No Finish Line…

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When CPI is Not Enough:

“The Reinvention”

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Digital Reinvention

Our objective was to combine our artisan-handcrafted techniques with new cutting-edge digital technology

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Reinvention #1: Impression Handling

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Reinvention #2: Detailing Process

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Reinvention #3: Shell Creation

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The Results…

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After More Than a Year We Have…

- Improved our overall cycle time -

- Significantly Improved the overall fit and comfort -

- Eliminated potential loss or deterioration of the impression overtime -

We are delivering a much better experience across the journey and a much better product to our customer

But the #1 Benefit?

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Thank you…