METRO TOUCH

Contents Introduction Mission And Vision Product offering Brands Market Analysis Marketing Mix Segmentation Positioning Targeting Product Distribution Customer Relationship Management Competitive Factors Challenges faced Conclusion

Introduction Clothing Essentials & co. Found 2011 Metro Touch Brand Showroom locations Coming up with 20 showrooms across the

metropolitan cities. USP of Brand

Mission And Vision Mission: To spread across major

metropolitan cities and become a trend setter.

Vision: To be a pioneer in the clothing industry with constant innovation in designs and material.

Product Offering

Men’s Wear

Trendy JeansT-Shirts

Casual Shirts

Ladies Wear

Ultrafit JeansT-shirts & Top

Accessories

WatchesSunglasses

Wallets

Brands The product of Clothing Essentials sell products

under the brands name “METRO TOUCH”. The brand aims at giving value consumers high

quality and fashionable clothing. The brand opted a more localized and youthful

approach in its offering. The brands have been available across many

metropolitan cities.

Implementation ScheduleThe implementation phases

Idea Generating Idea Screening

Market and Demand analysis

Feasibility Analysis Preparation of Report Obtaining Funds Working Infrastructure Implementation

Phase 1

Phase 2

Phase 3

Market Analysis The various factors in the market which

will affect the brands are: Customer Needs. The Purchasing Power. Geographical Conditions. Competitors

SegmentationThe Segmentation is done on the basis of Age and Sex. Metro Touch offered watches , Jeans for young, vibrant and cool outgoing young Generation.

The company also offers Ultrafit Jeans for the Rich class within the price range Rs.10000-15000

Targeting Targeting customers in the age group of 16-30

years. College students. Fashion conscious customers. Young working professionals. Elite strata of customers.

Positioning Positioned towards becoming a

fashion store with an emphasis on youths and clear focus on “Fresh Fashion”.

Mostly targeting youth and women, since they are the ones defining most purchasing decisions.

The tagline is ”Feel the fit”

Marketing Mix Product

Jeans and Casual Shirts for Men and Women. Customized Jeans and Cotton Denims Merchandise- Watches, Sunglasses and Wallets

Price Jeans starts from Rs. 1000/- Customized Jeans (Depends on the styling

details) Casual Shirts and t-shirts – Rs. 500 onwards

.

Promotion Print Media▪ Fashion Magazines▪ Newspapers▪ Pamphlets

Transport Advertising Television Advertising Online Advertising Launching our apparel through the

fashion shows.

Marketing Mix

Place Metropolitan Cities Shopping Areas▪ Malls ▪ Shopping Markets

Marketing Mix

Product Distribution

The manner in which goods move from the manufacturer to the outlet where the customers purchases in market places.

Channels of Distribution Direct Marketing Online Buying

Customer Relationship Management

Product Launch event held in major malls Offering Discounts in festive seasons Gift Vouchers Jeans, T-shirts, Shirts with the latest

trends, style & fashion. Helpful and well-trained Staff Planned annual stock clearance sales in

December Dedicated customer feedback line.

Competitive Factors

The various factors which can have an affect on the competitors are: Innovation. Price of the product. Quality of the product. Demand of the product.

Challenges faced The challenges faced are-

Increasing competition. The industry is fashion driven

and fashion keeps changing. Availability of products within

the time. Relationship management with

other channels.

Conclusion Launched at peak shopping times. Mission: To spread across major

metropolitan cities and become a trend setter.

Products for all genders. Keeping pace with changing fashion.

Thank You