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Ignore The Obvious is about how to not get caught in the trap of doing what everyone else is doing. Doing the obvious means safe - average - boring. By using questions, more specifically killer questions, you can discover opportunities for innovation that will differentiate you. This is a 30 minute version of a much longer "workshop" I give. This is the material I used at the Argyle Executive Forum in NYC on 2011-06-14.
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Ignore The ObviousIgnore The ObviousPhil McKinneyVice President and CTOPersonal Systems GroupHP
INNOVATION PROGRAM OFFICE
INNOVATION PROGRAM OFFICE
Doing The Obviousg=
Nothing New=
AverageAverage
Ignoring The Obvious Requires You To Think
DifferentlyDifferently
Why Innovation?Why Innovation?
What Is The Impact FromWhat Is The Impact From Innovation?o at o
14/38/61
Management ViewManagement ViewOf Innovation
92/73/35
Yesterdays SuccessesyBecome Todays Rules
Corporate Antibodiesp‘False’ Protectors Of The Corporate Rules/Assumptions
Let’s shelve that for the time beingWh i i d i ?Who is going to do it?I have something better.We tried that before.It won’t fit our operation.pIt’s against all our combined logic.Not enough return on investment.It’s great, but . . . . . .S t h l d t i d itSomeone must have already tried it.I thought of that a long time ago.We can’t afford that.You’ll never get approval.gYou’re on the wrong track.Don’t rock the boat.The market is not ready yet.It’s not a ne conceptIt’s not a new concept.
Workshop SlideWorkshop Slide
INNOVATION PROGRAM OFFICE
Challenge The Obvious gBy Asking Questions
Adapt & Adopt
= Not a one size fits all
(maybe a twin picture)
For More Information:For More Information:
Blog: www philmckinney comBlog: www.philmckinney.comEmail: [email protected]
philmckinneyphilmckinney
Note: Killer Innovation™, Killer Questions™ and FIRE™ are trademarks of Techtrend Group LLC. All Rights Reserved Used With Permission
