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Social Media has come from a standing start to wielding immense influence over the past 4 years. Facebook grew from 0 to over 800m regular users and Linkedin has grown to a professional netwrking powerhouse of over 135m members, and that's just 2. YouTube, Twitter, Blogs and others all provide businesses with great marketing opportunities that could be fatal to ignore.
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Search Engine Optimisation
1Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
Andy Poulton
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Search Engine Optimisation
2Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
Download Slides from www.159.be
Slides Available from www.wiltswebdesign.co.uk
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Search Engine Optimisation
3Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
• The Web – Reality Check• Networking • Going Viral• Video Marketing• Blogging• Twitter• Apps• Location
Agenda
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Search Engine Optimisation
4Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your PerilWorld Wide Web – Reality Check
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Search Engine Optimisation
5Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your PerilWeb Marketing is a Marathon
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Search Engine Optimisation
6Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
The Internet is Evolving
Bulletin Boards1978
Web 1 dot zeroWebsites and email
1990
Web 2 dot zeroUser Generated Content
• Blogs• Networking
2004
Web 3 dot zeroSuperfast Broadband
????
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Search Engine Optimisation
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Ignore Social Media at your Peril
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Search Engine Optimisation
8Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
Online Networks – Why
• Stay in touch with existing clients
• Reach out to new audiences and markets
• Better understanding of related markets
• Relative low cost of entry
• Possible high return
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Search Engine Optimisation
9Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your PerilAverage age distribution across social network sites
0-17 18-24 25-34 35-44 45-54 55-64 65+
15%
9%
18%
25%
19%
10%
3%
Data source: Google Ad Planner
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Search Engine Optimisation
10Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
Social Media is the
No. 1 online activity
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Search Engine Optimisation
11Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
10% of all internet time is spent on Social
Networks
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Search Engine Optimisation
12Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
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Search Engine Optimisation
13Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
1/ China
2/ India
3/ Facebook
4/ USA
If Facebook was a country it would be
1.33 bn
1.15 bn
800 m
311 m
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Search Engine Optimisation
14Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
Adds 1/2m users every
day
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Search Engine Optimisation
15Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
5bn minutesspent on
Facebook EVERY day
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Search Engine Optimisation
16Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
1bn• web links
• news stories
• blog posts
shared each week
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Search Engine Optimisation
17Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
Facebook now has a greatershare of theinternet than
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Search Engine Optimisation
18Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
3 Types of presence
• Profile – personal
• Page – for businesses
• Groups - for anyone
Each has unique benefits and negatives. Research to ensure you choose what’s best for you.
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Search Engine Optimisation
19Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
Build page
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Search Engine Optimisation
20Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
Add some WOW
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Search Engine Optimisation
21Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
Join the Conversation
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Search Engine Optimisation
22Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
• Search for pages
• Search for groups
• Start your own group
• Join the discussions
• Contribute and add value
• Link back to your website
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Search Engine Optimisation
23Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
Business Networks
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Search Engine Optimisation
24Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
Linkedin – Networking for Professionals
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Search Engine Optimisation
25Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
More than 2m companies have a Free Linkedin Company Page
Linkedin – Networking for Professionals
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Search Engine Optimisation
26Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
Adds 1m new members every 12 days
Linkedin – Networking for Professionals
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Search Engine Optimisation
27Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
Develop Profile
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Search Engine Optimisation
28Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
Company Profile
Build Free Business Page
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Search Engine Optimisation
29Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
Build Networks
• Search for People
•Link to People
•Search their Contacts
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Search Engine Optimisation
30Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
Build Networks
• Search and Link
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Search Engine Optimisation
31Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
Build Networks
• Browse their Contacts
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Search Engine Optimisation
32Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
Find Groups
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Search Engine Optimisation
33Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
Engage in Answers
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Search Engine Optimisation
34Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
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Search Engine Optimisation
35Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
Viral Marketing – How & Why
• Get other people to do your marketing for you
• It’s free
• Give them something in return if possible
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Search Engine Optimisation
36Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your PerilViral Marketing – How & Why
The Thresher ‘Virus’
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Search Engine Optimisation
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Ignore Social Media at your Peril
• Discount Voucher intended for Suppliers and their Friends
• Circulated via chat-rooms, blogs and email 800,000 times
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Search Engine Optimisation
38Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
• Created queues outside stores
• National TV news coverage
• National Radio coverage
• National Print news coverage
• Generated £15m T/O
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Search Engine Optimisation
39Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
• Refer a friend
• Competitions
• Video
Viral Marketing – How & Why
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Search Engine Optimisation
40Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
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Search Engine Optimisation
41Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
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Search Engine Optimisation
42Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
2nd most searched
site on theinternet
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Search Engine Optimisation
43Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
3bnvideos watched
every day
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Search Engine Optimisation
44Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
YouTube clips now
incorporated in Google Search
results
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Search Engine Optimisation
45Slides available from www.wiltswebdesign.co.uk
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Search Engine Optimisation
46Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
• Outsource to Video Production Company
• DIY
Your Video
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Search Engine Optimisation
47Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
Your Video
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Search Engine Optimisation
48Slides available from www.wiltswebdesign.co.uk
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Your Video
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Search Engine Optimisation
49Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
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Search Engine Optimisation
50Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
• Get a feel for YouTube
• Look at the competition
• Look for an angle
•Think how else it could be used
Your Video
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Search Engine Optimisation
51Slides available from www.wiltswebdesign.co.uk
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Search Engine Optimisation
52Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
• An easy way to update latest news
• An informal way of communicating
• Helps with the search engine position of your website
• Opens your business to a wider audience
• Helps keep your clients updated
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Search Engine Optimisation
53Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
When you have something to sell
When you have something new to offer
When something changes
When you have some news
When you have something to say
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Search Engine Optimisation
54Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
www.blogger.com
www.wordpress.com
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Search Engine Optimisation
55Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your PerilTWITTER
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Search Engine Optimisation
56Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
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Search Engine Optimisation
57Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
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Search Engine Optimisation
58Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
International companiesCiscoIBMDell
Informational ServicesNasaMarketing DonutStartup DonutRespected News Services
BBCCNNDaily TelegraphBath Chronicle Celebrities
Demi MooreOprahStephen FryJonathan RossBritney Spears
Small BusinessesWilliam Grant – FoxGrantWarren Cass – Business SceneLindsay Smith – Team PixieFiona Davies – Flame InteriorsAnthony Lloyd – Fallowfields HotelNeil Ryder – If OnlyBryony Thomas – Clear Thought Consulting
310m Businesses and Individuals
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Search Engine Optimisation
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Ignore Social Media at your Peril
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Search Engine Optimisation
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Ignore Social Media at your Peril
• Easy to use
• Easy way to keep in touch
• A way to reach potentially large market
• Short sharp communication tool
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Search Engine Optimisation
61Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
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Search Engine Optimisation
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Ignore Social Media at your Peril
• Great for brand awareness
• Great for “going viral”
• Brand visibility every time someone uses their Mobile
• Can cost as little as £5,000 to develop
• Even a bad app is downloaded 100,000 times
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Search Engine Optimisation
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Ignore Social Media at your Peril
Location Marketing
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Search Engine Optimisation
64Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
www.foursquare.com
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Search Engine Optimisation
65Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
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Search Engine Optimisation
66Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
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Search Engine Optimisation
67Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
Check In using an App on your phone
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Search Engine Optimisation
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Ignore Social Media at your Peril
At participating destinations
• Show your Check in Badge
• Show your Mayoral Badge
• Earn Discount or Special Offer
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Search Engine Optimisation
69Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
Email Marketing
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Search Engine Optimisation
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Ignore Social Media at your Peril
Why Email Marketing?
It’s Effective
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Search Engine Optimisation
71Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
Why Email Marketing?
It’s Not Expensive
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Search Engine Optimisation
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Ignore Social Media at your Peril
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Search Engine Optimisation
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Ignore Social Media at your Peril
Email Marketing – Measure
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Search Engine Optimisation
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Ignore Social Media at your Peril• The Web – Reality Check
• “Old Hat”
• Networking
• Going Viral
• Video Marketing
• Blogging
• Apps
• Location
Agenda
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Search Engine Optimisation
75Slides available from www.wiltswebdesign.co.uk
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Ignore Social Media at your Peril
Andy Poulton
M: 07966 547146
andypoulton
andypoulton
