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Qualification Level 3 Extended Diploma in Creative Media Production

Unit number and title Unit 4 Creative Media Production Management Project

Start date Monday 26th March, 2012

Deadline Monday 4th June, 2012

Assessor name Iain Goodyear

Assignment title IG5 – Management Project

Video Wall Project Brief 2: IN Salford and Proud 1. The Client Salford Royal NHS Foundation Trust aims to be the safest organisation in the NHS through providing safe, clean and personal care to every patient, every time. We are an integrated provider of hospital, community and primary care services, including the University Teaching Hospital. Our team of 6,000 staff provide local services to the City of Salford and specialist services to Greater Manchester and beyond. We have an excellent track record; having the highest consistent rating for service quality coupled with one of the highest sets of patient and staff satisfaction scores. Further information about the Trust can be found at: www.srft.nhs.uk The hospital site is undergoing major redevelopment and will open a new main entrance in June 2011 in the new Hope Building. A new video wall will be installed in the main entrance in June 2011 and it will play key messages on a loop seven days a week. 2. Brief To create and deliver a high quality film to promote that Salford Royal NHS Foundation Trust is proud to be in Salford and to encourage others to view Salford in a different light. The Trust is really proud to have a new modern building, which is a new civic landmark, and wants to remind people when they are on our new hospital site that there is so much to see in Salford. Inspiration for the film should be taken from travel and tourism adverts that promote Ireland, Yorkshire etc. Photography has been commissioned and we want to use this photography within the treatment of the film. The films should be vibrant and exciting i.e. not a dull slide show of some beauty spots! This film will play on a video wall in the main entrance of the hospital (Hope Building). It will be played on loop, with no sound. It is anticipated this film will be 90-120 seconds; therefore it will need to captivate the audience. 3. Treatment All recommendations will be considered. Trust photography must be incorporated. 4. Key messages

Salford Royal NHS Foundation Trust is proud to be IN Salford Did you know all these places are here IN Salford?

5. Branding Any colours used within artwork will need to be part of the NHS palette, details of which can be found at: www.nhsidentity.nhs.uk No additional photographs can be taken as we want to ensure the style of pictures throughout the film remain consistent. The Trust is called ‘Salford Royal NHS Foundation Trust’ or Salford Royal’ never Salford Royal Hospital or Hope Hospital.

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IN Salford branding exists – magenta pink. The Trust’s full logo is expected to appear at the introduction and end of the film. The end of the film should credit: This film was proudly made IN Salford, by local students from Salford City College for Salford Royal NHS Foundation Trust. It must also credit the artist. 6. Deadline Friday 8 June 2012 - any films submitted to Salford Royal after this date will not be considered for use. 7. Project Management Required support time with the client will need to be agreed in advance. Issued to: Salford City College, 7 March 2012 Issued by: Anne-Marie Miller Communications Manager Salford Royal NHS Foundation Trust

Tasks Grading Criteria Mapping

Task 1

Use idea generation techniques including mind maps and spider diagrams to come up with some

initial ideas.

Unit 4: P1/M1/D1

Task 2 Prepare a pitch

finalise ideas for their media product prepare a proposal prepare a presentation including delegate notes and presenter’s notes give the presentation in the form of a pitch to the tutor and peers

Unit 4: P2/M2/D2

Task 3

Use pre-production techniques to draw up plans for the advertisements.

You must include the following:

Risk assessment

Storyboards

Shooting schedules

Script

Production Diary

Location recognisance

Production schedules

Contingency Plans

Shot Logs

Unit 4: P3/M3/D3

Task 4

Produce the films as per the client brief.

Unit 4: P3/M3/D3

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This brief has been verified as being fit for purpose

Iain Goodyear

Date: 13/03/2012

Date:

Unit 4 Creative Media Production Management Project (Level 3)

P1: originate, develop and research an idea for a media product working within appropriate conventions and with some assistance

M1: originate, develop and research an idea for a media product showing some imagination and with only occasional assistance

D1: originate, develop and research an idea for a media product showing creativity and flair and working independently to professional expectations

P2: pitch a proposal for a media product with some appropriate use of subject terminology and with some assistance

M2: pitch a proposal for a media product competently with generally correct use of subject terminology and with only occasional assistance

D2: pitch a proposal for a media product to a near professional standard consistently using subject terminology correctly and working independently to professional expectations

P3: manage a production process to create a media product working within appropriate conventions and with some assistance.

M3: manage a production process competently to create a media product to a good technical standard, showing some imagination and with only occasional assistance.

D3: manage a production process to near-professional standards to create a media product, showing creativity and flair and working independently to professional expectations.