Assignment briefQualification Level 3 Extended Diploma in Creative Media Production

Unit number and titleUnit 1: Pre-Production Techniques for the Creative Media Industries - PartialUnit 22: Single Camera Techniques - Partial

Start date Friday 7/09/2012

Deadline Monday 12/11/2012

Assessor name Iain Goodyear

Assignment title IG1 – MUSIC VIDEO RESEARCH AND PRE-PRODUCTION

The purpose of this assignment is to:Develop your skills and technical code analysis of music videos.Develop your ideas generation and research skills.Familiarise you with script writing format and script drafting.

Scenario

A crucial aspect of any media production is the understanding of how codes and conventions are used to appeal to target audiences. For codes and conventions to be applied to the development/production of a media product research must first be undertaken.

This process takes place early in the life cycle of a production and requires the development of a detailed understanding of audio and visual conventions specific to genre or type, understanding of how conventions appeal to target audiences and careful, detailed planning and careful consideration of specific media production needs.

This assignment will require you to work individually and demonstrate that you understand how music video styles, codes and conventions are used by media producers to appeal to the needs of specific target audiences.

This assignment will also require you to generate detailed and varied ideas for a music video production and produce pre-production documentation in the form of proposals, treatments, budgets and music video scripts.

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Tasks Grading Criteria Mapping

Task 1Produce a comprehensive word-processed or voice recorded analysis of three music videos.Using subject specific terminology, you must gather moving images examples by music genre (type of music video) and comment on how styles, techniques and conventions have been used to appeal to target audiences.

You must also comprehensively explain in your analysis what purpose(s) your music video examples will serve for artists and audiences.

Your examples must be from a range of music genres.

You must include video examples AND still images from your chosen films to help illustrate your observations.

*Your examples and analysis must be uploaded to your IG1 assignment blog.

Unit 22: P1/M1/D1Unit 29: P1/M1/D1Unit 29: P2/M2/D2

Task 2Showing creativity and flair generate ideas for a music video production.

These ideas can be presented in the form of sketches, hand drawn and digitally produced mind maps, mood boards, images you have gathered or found

*All ideas generation must be uploaded to your IG1 assignment blog.

Unit 1: P2/M2/D2Unit 22: P2/M2/D2Unit 29: P3/M3/D3

Task 3Produce a report & a budget that outlines the specific requirements for a music video production with supporting research & staff and equipment costs:

Describe what job roles will need staffing (director, camera person, sound recording, lighting) and be able to define the job responsibilities of that role.

Equipment needed and daily costs (researched with links and equipment hire company quotes)

Produce a budget expenditure spread sheet in Excel that outlines expenditure to a budget of £4000 and what this will be spent on.

*Your budget and any company quotes & links must be evidenced on your IG1 blog

Unit 1: P1/M1/D1

Task 4Showing creativity and flair produce a half a page proposal and 1 – 2 page treatment of your music video idea.This must be based on, and further develop some aspects of your ideas generation.

Unit 1: P2/M2/D2Unit 22: P2/M2/D2Unit 29: P3/M3/D3

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Your treatment must include information of: Chosen music genre, Target audience, Target audience needs, How you plan to meet target audience needs through style, Comments relating to visual aesthetic and Reference to influences with clear explanation of why they are an

influence to your idea.

*Your word-processed proposal and treatment must be uploaded to your IG1 assignment blog.

Task 5Produce a music video script based on your developed music video idea to near professional standards.

Your script must be a 3 to 5 page document.

Your script must contain clear scene headings, make specific reference to camera shots and feature detailed action description with reference to person(s) movements and setting.

*Your word-processed scripts must be uploaded to your IG1 assignment blog.

Unit 22: P2/M2/D2Unit 29: P3/M3/D3

Sources of information

This brief has been verified as being fit for purpose

Assessor Iain Goodyear

Signature Date

Internal verifier

Signature Date

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Unit 1 Pre-Production Techniques for the Creative Media Industries (Level 3)P1: outline requirements and sources of requirements for a specific media production [IE]

M1: explain in some detailand competently presentrequirements and sources of requirements for a specific media production

D1: comprehensively explain and present to a quality that reflects near-professional standards fully detailed requirements and sources of requirements for a specific media production

P2: generate outline preproduction documentation for a specific media production with some assistance

M2: generate competent, carefully presented and detailed pre-production documentation for a specific media production with onlyoccasional assistance

D2: generate thorough and comprehensively detailed pre-production documentation for a specific media production, workingindependently to professional expectations

P3: apply pre-productionplanning to a specific mediaproduction working with some assistance. [TW, SM]

M3: apply pre-production planning to a specific media production competently with only occasional assistance.

D3: apply pre-production planning to a specific media production to a quality that reflects near-professional standards, working independently to professional expectations.

Unit 22 Single Camera Techniques (Level 3)P1: describe the features of single camera production with some appropriate use of subject terminology

M1: explain the features ofsingle camera production with reference to detailed illustrative examples and with generally correct use of subject terminology

D1: comprehensively explain the features of single camera production with reference to elucidated examples and consistently using subject terminology correctly

P2: generate outline plans for a single camera production working within appropriate conventions and with some assistance [CT]

M2: generate detailed ideas for a single camera production showing some imagination and with only occasional assistance

D2: generate thoroughly thought through ideas for a single camera production showing creativity and flair and working independently to professional expectations

P3: produce a single camera production working within appropriate conventions and with some assistance [SM]

M3: produce a single camera production to a good technical standard showing some imagination and with only occasional assistance

D3: produce a single camera production to a technical quality that reflects near professional standardsshowing creativity and flairand working independentlyto professional expectations

Unit 29 Music Video Production (Level 3)P1: describe the purposes of music videos with some appropriate use of subject terminology[IE]

M1: explain the purposes of music videos with reference to detailed illustrative examples and with generally correct use of subject terminology

D1: comprehensively explain the purposes of music videos with elucidated examples and consistently using subject terminology correctly

P2: describe the styles, conventions and techniques of music videos with some appropriate use of subjectTerminology[CT]

M2: explain the styles, conventions and techniques of music videos with reference to detailed illustrative examples and with generally correct use of subject terminology

D2: comprehensively explain the styles, conventions andtechniques of music videos with elucidated examples and consistently using subject terminology correctly

P3: originate and plan a music video production for a specific music track working within appropriate conventions with some assistance[CT]

M3: originate and plan a music video production for a specific music track effectively showing some imaginationand with only occasional assistance

D3: originate and plan a music video production for aspecific music track to a technical quality that reflects near-professional standards, showing creativity and flair and working independently to professional expectations

P4: work to complete production of a music video working within appropriate conventions and with some assistance

M4: work competently to complete production of a music video showing some imagination and with only occasional assistance

D4: work to a technical quality that reflects near-professional standards to complete production of a music video, showing creativity and flair and working independently to professional expectations

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:PLTS: This summary references where applicable, in the square brackets, the elements of the personal, learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate effective application of the referenced

elements of the skills.

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