IEG 201402 SAP New trends in Business Analytics

SAP Labs:

New trends

in

Business

Analytics

Venkatesh Vaidyanathan Dr. Paul Pallath

Analytics – then and now !Venkatesh Vaidyanathan, Dr Paul PallathSAP Labs India Public

2014 SAP AG or an SAP affiliate company. All rights reserved. Public

Agenda

Analytics – the past decade

Mobility

Self Service

Predict the future


The Analytics Spectrum

Self-service

Discover areas to optimize your businessAdapt data to business needsTell your story with beautiful visualizations

Discover. Predict. Create.

Dashboards and apps Deliver engaging information to users

where they need it

Track key performance indicators and summary data

Build custom experiences so users get what they need quickly

Build engaging experiences

Reporting

Securely distribute information across your organization

Give users the ability to ask and answer their own questions

Build printable reports for operational efficiency

Share information

Mobile Analytics


Carlsberg Use Case

Carlsberg is trying to mobilize personalized operational reports and dashboards to their sales rep

A typical sales rep for Carlsberg spends majority of his day on road, meeting customers & is rarely in office

Problem: The problem is that when sales rep is on the road meeting customers he isn't connected to the latest sales KPIs, whether it is the sales pipeline, new opportunities, or hot leads. He knows he is always one step behind the latest metricsThe current KPI reports are created in Excel and sales rep either caries printouts or downloads these reports on to his laptop. Apart from these reports being non-interactive, he would also be not able to answer adhoc questions from his customers since he cannot slice and dice the data. Worse still, these reports are out of date almost the moment they were published.


Carlsberg Use Case

The Solution

Carlsberg now has mobilized their reports on to Mobile (iPad and iPhone) using SAP BusinessObjects Mobile. Sales rep can now sign in and view real-time KPIs on his iPhone/iPad. He can now access new lead as he is travelling and set up an appointment with them to convert them into a customer.

Sales rep can now see KPIs that were relevant to his position, and wouldn't have to sift through a mammoth report to get the metrics he needed


Mobile Analytics Solution – KPI overview for Customer

Key KPI’sSales Volume (Ready to Drink Volumes, measured in Litres)

Visits (Agreed number of visits in the Customer SLA)

Contract Expiry (Customer contract will expire on the basis of Early Warning)

Equipment (Required volume to justify cost of equipment)

Average Drop Size (Average Sales Volumes sold per Drop /Delivery)


Mobile Analytic Solution – Customer Scorecard

One he identifies the customer that needs attention, he can view the various KPI’s for that particular customer from the “Customer Scorecard” dashboard


Mobile BI Use case – Sales Rep Scorecard

onitor performance against a set of Performance Metrics


Everything is Connected

From the Internet of Things to the Internet of Everything


Analytics Is At The Heart of These Connections

Connecting People and Data

Gfgffgfgfgfgfgfg


Analytics Is At The Heart of These Connections

Connecting People and Data

PEOPLEDATAInsight

Understanding

Intelligence

SINGLE VERSION OF TRUTH


New Challenges For Analytics

DATA

PEOPLE


All Levels of The Business Have Questions

Suppliers ConsumersRetailerDistributorWarehousePlant

As an Analyst, I need to know which of our customers are…

As the VP Operations,I would like to know…


There Are Challenges to Get Insightful Answers

Suppliers ConsumersRetailerDistributorWarehousePlant

I spend all my time preparing and sharing data with my team.

I have no time to deliver valuable insights.

I am tired of waiting on others to provide the answers to the

questions I have now.


Enterprise Self-Service


Enterprise Self Service

Business People

Fast• Get answers in real time on any data

• Repeatable, data preparation

Engaging• Beautiful analytics to convey knowledge

• Swipe, tap, zoom to answers

Everywhere• On the devices of your choice• With geo-location awareness

IT Department

Self ServiceNo need for IT to create query,

report, or dashboard

Connected to Enterprise BILeverage existing data, security,

and admin services

Simple to Manage & Scale

Proven scalabilityOn premise and cloud options


Breadth of Self Service

Visual Analysis of data to detect patterns & trends & correlations

Visual Analysis of data to detect patterns, trends & correlations

Desktop Web Tablet Data acquisition, manipulation &

enrichment

Data mining using predictive algorithms

Visual Analysis of data to detect patterns, trends & correlations

Storytelling & sharing of findings Self-service data exploration Self-service data exploration

DEMO

Predictive Analysis - Opportunities


Extend your analytics capabilities where you want to be…

Sense & Respond Predict & Act

RawData

CleanedData

Standard Reports

Ad Hoc Reports &

OLAP

Generic Predictive Analytics

Predictive Modeling

Optimization

What happened?

Why did it happen?

What will happen?

What is the best that could happen?

Analytics Maturity

The key is unlocking data to move decision making from sense & respond to predict & act


Predictive Analysis – no longer Hype !


Brand Sentiment

360O Customer View

Opportunities for Predictive Analysis

Product Recommendation

Propensity to Churn

Real-time Demand/Supply Forecast

:-)Predictive Maintenance

Insider Threats Network Optimization

Fraud Detection Risk Mitigation, Real-time

Asset tracking Personalized Care


How Predictive Analytics is Used in IndustryBusiness and Industry Use Cases

Predict likelihood of disease to begin early treatment; identify clinical trial outcomes.

HealthcareIdentify revenue forecast based on customer opportunities and pipeline execution.

CRM Sales

Identify key behaviors of customers likely to leave the bank; improve credit risk analysis.

Banking

Identify potential leads among existing customers and intelligently market to them based on individual preferences and histories

CRM Marketing

Intelligent selection of store locations based on demographics; inventory planning.

Retail

Forecast demand and usage for seasonal operations; provide anticipated resources.

Utilities

Predict community movement and trends that affect taxing districts; anticipate revenue.

Government

Forecast demand on system load for capacity planning and customer scale.

Telco


SAP Predictive Analysis – Real Business Value

User powered, IT approved

Faster TransformingEasier

Real-time answersAccess to disparate enterprise dataAllows discovery to prediction to results in minutes

• Intuitive business design• Designed for more users for

answering more questions with less effort

• Consistent experience and interface as other BI tools

• Enables deep insight to immediate action

• Proactive and forward-looking visibility into the business

• Allows for greater competitive advantage


SAP Predictive Analysis Visualize, discover, and share hidden insights

TODAY

Library of advanced visualizations within the modelling tool

Share insights via Predictive Modeling Mark-up Language (PMML) and with other clients

DEMO

2014 SAP AG or an SAP affiliate company. All rights reserved.

Thank you

Venkatesh VaidyanathanPaul Pallath

SAP Labs India LtdBangalore

Community Focused

Volunteer Driven

Knowledge Share

Accelerated Learning

Collective Excellence

Distilled Knowledge

Shared, Non Conflicting Goals

Validation / Brainstorm platform

Mentor, Guide, Coach

Satisfied, Empowered Professional

Richer Industry and Academia

About Information Excellence Group

Progress Information Excellence

Towards an Enriched Profession, Business and Society

About Information Excellence GroupReach us at:

blog: http://informationexcellence.wordpress.com/

presentations: http://www.slideshare.net/informationexcellence

linked in:http://www.linkedin.com/groups/Information-Excellence-3893869

Facebook:http://www.facebook.com/pages/Information-excellence-group/171892096247159

Google+: https://plus.google.com/u/0/communities/102316155996060621595

twitter: #infoexcelemail: [email protected]

[email protected] you enriched yourself by contributing to the community Knowledge Share..