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Here's our approach to open sales process and open innovation examples. 1. Inspire 2. Identify challenges 3. Suggest open process 4. Guide, coach, or lead in open innovation
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HANDS ON EXPERIENCES OF OPEN INNOVATION
FROM A SCIENCE PARK
GUIDE, COACH, INSPIRE, IDENTIFY CHALLENGES, SUGGEST OPEN PROCESS AND LEAD
IN OPEN INNOVATION
Mats Dunmar
WS GOAL:
HANDS ON OPEN INNOVATION ON A
REAL NEW CASE
1. Draft an open process for an industry client2. Define the role of a Science Park in such an open processs
Understand the context ofIdeon Science Park and Ideon Open
3 Examples• Inwido• Tetra Pak• Stora Enso
Share Ideon Open´s Approach Towards Industry
Speed Work on a case
Reflections
15´ 15´
5´
30´
10´
AGENDA
Lund, Sweden
450 COMPANIES, 10 000 EMPLOYEESYOU WALK TO
48 000 STUDENTS
MEDICON VILLAGE
IDEON SCIENCE PARK
SONY
ERICSON
GAMBRO
IDEON GATEWAY
IDEON AGORA
IDEON BUSINESS LOUNGE
ESS OCH MAX IV
MAX IV
Operational in 2015
≈ 200 employees
≈ 2 000 scientists/year
Construction cost ≈ € 300 000 000
Studies materials with X-ray /photons
ESS EUROPEAN SPALLATION SOURCE
Operational in 2019
450 employees
≈ 2 500 scientists/year
Construction cost € 1 550 000 000
Studies materials with neutrons
IDEON COMPANIES ERICSSON
IDEON COMPANIES
BLUETOOTH
Task 1983• to create new jobs in the
knowledge-based industry
Research ParkScience Park
Business ParkMagnet for Innovations
INVESTOR at start: INGVAR KAMPRAD (IKEA) €10.000.000
IDEA: TRIPLE HELIX
Business
Academia
State/Public
IDEON
IDEON TODAY
VISIONIdeon – A global innovation hub
Scandinavia’s Largest Science Park
Leading in Open Innovation
START UP WAY OF THINKING
ON ESTABLISHED COMPANIES
S-CURVE
Time
Profit
Loss
• Revenue 600 MEUR• Listed Nasdaq OMX Nordic• Largest manufacturer of wood based windows
and doors in Northern Europe• Brands like Elitfönster, Hajom, Diplomat, Lysand
Håkan JeppssonCEO Inwido”The biggest effect is the change in culture””We plan to do it again”
THE INWIDO EXAMPLE
DISCOVERY DRIVEN INNOVATION
“5 challenges”
e.g. Digitalization of
windows and doors
“Large scale workshop
with 50 people”“16 Teams - 10 weeks”
“On site Thursdays”
“w5 Prototype Day
“w10 Selection Day”
“Buy stake in start-Up”
“Develop internally”
“Start joint-venture”
“License IPR”
THE INWIDO EXAMPLE
A structured open innovation process, in the shape of a competition.
We involved existing and new players to Inwido.- start-ups, scienstist, students, suppliers , customers and small companies
16 team where formed to come up with new solutions to Inwido´schallenges. Each solution included both a physical product and a business model.
All took 4 months. The public part lasted 10 week at Ideon in Lund. Every Thursday the teams, including Inwido, was on site to create the solutions.
THE INWIDO EXAMPLE
4 months and a result
Success Factors1. Top Management Driven2. Neutral Facilitator3. Internal Champion4. High Intensity5. Problem that Real Hurts
THE INWIDO EXAMPLE
4 months and a result
THE TETRA PAK EXAMPLE
THE TETRA PAK EXAMPLE
THE TETRA PAK EXAMPLE
THE TETRA PAK EXAMPLE
THE TETRA PAK EXAMPLE
THE STORA ENSO EXAMPLE
THE STORA ENSO EXAMPLE
Excess CapacityBroad Target – 600 lettersInvited large corporations – 1 WSEntrepreneurs – 1 event 30 entrepreneurs
Composite MaterialsValue Chain Meet – 40 invited companiesOne-to-one meetings
Light Weight MaterialStart-up spin in
OTHER EXAMPLE
1. Food – coaching open innovation2. Regional News Paper – new no-news products
3. Energy – new joint electricity offers
4. Concrete – larger innovation ecosystem/new products
5. Packaging – new way of folding, more stable production
6. Printing – new products to manufacture / excess capacity
7. Windows – new products
8. WIN – Water Innovation Accelerator
SO,
WHAT APPROACH
DOES IDEON OPEN HAVE TOWARDS
NETWORK BASED INNOVATION?
Collaborate
with open
innovation
consultants
Ideon Open
Nine Sigma Technology Landscaping
Packbridge Open Up
Demola
Ideon Matchmaking
Ideon Compete & Incubate
JOIN RIE, Rapid Innovation Event
Ideon/effectus Open Innovation TrainingProgram
CREDEST measuring innovation power
NineSigna Grand ChallengesNine Sigma Technology Search
HCG Collaborative University Competitions
LUSIC Open Arena 5 CATE
Ideon/Implement Compete & Incubate
WIN Cluster matchmaking
SDI, Student Driven Innovation
Ideon Open
1. InspireShow World Class Examples
Open Innovation Day
NineSigma
Join
Effectus
Ideon Innovation
Implement Consulting Group
Harryson Consulting Group
Prospero
Lund University Open Innovation Centre
WIN, Water Innovation Accelerator
Ideon Open
Packbridge
Crowding
Innocentive
2. IdentifyChallenge/Pain
3. SuggestAn open process with a partner
Legal ExpertsAwapatent, Vinge
Ideon Open Sales Process in 4 steps
1. Inspire2. Identify Challenges3. Suggest Open Process with partner
and
4. Guide, Coach or Lead in Open Innovation
TOOLS IN THE OPEN TOOLBOX
AT IDEON SCIENCE PARK
Innovation Cappability Assessment
Challenge Driven Open Innovation
Project
Corporate Jam Sessions
Open Collaboration Space
Idea Generation
Idea Management System
Actor GenerationUniversity
InvolvementMicro Company
Involvement
Open Corp Meetings
•Make your internal meetings connect
•Add a spark
Job Swap
•Challenge your team with a temp boss
•Peer Exchange
•Capture new views
Inspirational Industry Exampels
Open Innovation Eco System
Idea Management System
DevelopmentIdea Generation
Open City PlanningOpen Innovation
Coaching
Shared Office...
Dynamic-co-office...
Matchmaking Innovation Expert
with CorporateHackathon
New Network Access
Open Innovation Conference
Matchmaking: Innovation Expert
with CorporateWIN
• Neutral Intermediary• Credible & Trustworthy• Contacts & Networks to micro, SME:s & large corps
• Can show examples of OI that inspire• Experienced in running OI projects• Entrepreneurial
Science Park´s Value to the largecorporation in Open Innovation
Overall goal:Establish a sales channel to reach target customers who want to create objects that cannot be made with existing technology- short term reach 1+ million EURO sales- long term reach 10+ million EURO sales
Do this by using open innovation !
Base Facts on the Client1500+ EMPLOYEES IN 10+ COUNTRIES2000+ CUSTOMERS IN 50+ COUNTRIES1.000M EURO TURNOVER
A real case
The client wants to be a supplier of 3D-metal printed parts
CustomersCustomers are companies with a need of 3D-metal printing of objects that cannot be made in a traditional way.
Technical
– The client has developed a patented system/process enabling 3D-metal printing using stainless steel metal powder. Other materials are under development
– With a porosity of 5% makes the 3D-metal printed components better or as good as industrial made components. Many industrial made components average 10% porosity
– Size of components that can be made are from 2mm to 30mm in cube
– The solution is patented
Sales
– An option is to lease a 3D-metal printing machine
– Today sales is conducted mainly through fairs
Competition
– Existing competitors on the market make larger and more rough components with not as good definition
A real case
How can you as a Science Park, with open innovation identify and start building a great new sales channel?
A real case
Group 1 + 2Where would you start when given an open innovation assignment like this?Name 1-2 steps…
Group 3 + 4How can an open process look like? What main components should be part of it? Name 1-2 components…
Group 5 + 6What role can a Science Park play in the open process? Name 1-2 roles….
• 6 groups works 10 minutes• Each group present first thoughts• Joint reflections
A real case
MATS DUNMAR
MANAGER IDEON OPEN &
OPEN INNOVATION NAVIGATOR
+46 735 [email protected]
WWW.IDEONOPEN.COM