Ideazfirst Real Estate Marketing Proposal

Ideazfirst Profile Real Estate - BTL Activations & Branding

Prepared by: Ideazfirst Marketing Services (P) Ltd

Updated as on April 2015

About Us• Founded in 2003, Ideazfirst Marketing Services (P) Ltd has became

one of the trusted name in innovative marketing services industry in Eastern part of India.

• We have worked with more than 250 clients, many of which are the biggest names in the respective verticals (Client details in subsequent slides).

• We have deep understanding of client marketing needs and come up with solutions based on research, study, innovation and creativity.

• Our distinctive and unique marketing solutions have been able to impact client businesses in sales positively and other surprising ways.

• This has been one of the biggest reasons we have retained most of our clients.

Ideazfirst Marketing Services (P) Ltd 2

Real Estate Marketing Campaigns planned & executed by us

• Mall Activations for Hiland Greens Phase I and II • Residential Activations for Merlin Waterfront, Meridian

Splendora, Amaya Realty, Luxuria Heights

April 15, 2023 Ideazfirst Marketing Services (P) Ltd. 3

Hiland Greens – Application Kit Sales at Big Bazaar outlets


Avani, Howrah Lake Mall, Kolkata

Application Kit Sales at Big Bazaar outlets


DCN, KolkataHiland Park, Kolkata


KharagpurHaldia



DurgapurBurdwan


T-shirt Distribution to newspaper vendors


Cost effective outdoor advertising via newspaper delivery vendors. Each person wore the branded T-shirt for around 15 days as a part of our contract.

T-shirt Distribution to newspaper vendors


Events @ Residential Complexes

Real Estate Project Promotions inside a residential complex gives a unique opportunity to interact with the residents, where we are interacting with the right kind of people who have the propensity to purchase. We book a community hall or an open area inside a residential complex to promote real estate projects among the residents of the complex. We deliver invitation cards to each flat two days prior to the event, and put up posters on the notice boards.

Venue Branding


Magic Show & Tattoo


Event Specific Activations


• During the ICC World Cup in March 2015, we invited residents to write their best wishes for the Indian Team

• The best slogan won prizes.

Dhak & Shanko DhwaniOn 15th April 2015 – Poila Baisakh we organized events which

included themes relevant to Bengali New Year


Puchka Eating CompetitionHow many puchkas can you gulp in 1 minute?


Talent Competition One Minute to Fame


Prize Distribution


Customer Interaction Desk



Customer Interaction Desk

Recent events done at….

We chose the location of residential complex based on the project being promoted. • Ganges Garden, Howrah• Panchsheel Apartment, Howrah• Vikram Vihar, Howrah• Arihant Enclave, Howrah• Brindawan Gardens, Tangra• Indralok Estate 1, Paikpara


Games & Interaction for Kids


• Magic Show• Puppet Show• Football tapping• Puchka eating Competition• Balloon bursting / Balloon

Shooting

• Jumpolin / Trampolin• Fancy Dress Competition• Sit & Draw Competition• Tattoo & Nail Art

Games & Interactions for Adults

• Professional Dance Performances

• Comedy and Mimicry shows

• Mr. & Mrs. <Complex name> Compatibility test

• Balloon bursting / Balloon Shooting

• Couple Tattoos (Same for both)

• Treasure Hunt• Indoor Golf• Quiz• Memory Games• Darts / Shuffle cards• Questionnaire for

accommodations for residents

15 April 2023 Ideazfirst Marketing Services Pvt. Ltd 22

Event Publicity• FM Radio Partnerships –We propose to give the event a

proper name, and then partner with FM Radio like RED FM, which is a Hindi only channel and has higher listenership. We pay an on-air amount for the same.– FM would announce the event on their radio station

one or two days prior to the actual event.– RED FM can put up their logos on the backdrop and

invitation cards, as a part of the deal


Event Publicity• Press Releases – For activities like World Cup wishing

wall, we would be doing a press release with some of the leading publications.

• Social Media Marketing – We would post the event information on all the facebook pages and post the post event photographs on the same.


Leaflet distributions & Newspaper inserts

Cost effective solution to get immediate attention of the target

audience.

Leaflet Distributionsat Kolkata Book fair


Leaflet Distributionsoutside Shopping Malls


Leaflet Distributionsoutside Metro Stations


Leaflet Distributionsoutside Retail Shops


Newspaper Inserts


Newspaper Inserts


32

Media Coverage

April 15, 2023 Ideazfirst Marketing Services (P) Ltd.

33

Media Coverage


34

Media Coverage


Real Estate Traditional marketing ideas

• Real Estate Companies in Kolkata are spending heavily on advertisements, i.e. print, outdoor and radio, in order to promote their upcoming projects. Almost every day one can see a full page cover to cover print ads in the leading dailies like The Telegraph, The Times of India, ABP etc.

• Interestingly if we analyses all the print advertisements in the recent issue of “Home Sweet Home” supplement, you would not be able to differentiate / recall advertisements after some time. Surprisingly all the ads look almost same.


Is Real Estate marketing running out of ideas?

• Whether its a luxurious residential project or a low cost housing project, all projects are selling based on few standard offerings like: - AC Community Hall, Swimming Pool, Health Club / Gym, Childrens’ Garden / Play Area, Indoor Games Zone, Gated Community, Hi speed Elevators, Vaastu Compliant.

• These are undoubtedly important benefits, but when all the builders are offering this, these features loose their importance. Its high time the real estate developers start highlighting something which is beyond the above features. The above features are so common now that they do not help in comparing two competing projects or help decide the project. All the projects have similar offerings.


How should Real Estate companies market themselves?

• Builders should start focusing on the following: -– Architectural excellence highlighting the designs– Security systems– The Servant Quarters, complimentary with each flat– Custom Paints for the flats

• Creating more awareness through BTL activities and branding.


Thank You

Contact Us at: 033-2364-9005 / [email protected]


mailto:[email protected]

Business

Ideazfirst Real Estate Marketing Proposal