IDEAS & EXECUTIONWhat it takes to turn ideas into real products

(c) UserTechBiz.com 2015

(c) UserTechBiz.com 2015

• You may have an idea…or a hundred ideas

• How you execute on the idea matters…a lot!

• Many people have ideas but few have the tenacity, patience and discipline to successfully turn them into something real

• The entrepreneur builds a ‘system’ around the idea that allows it to mature into a real product.

• Your brain cycles are extremely valuable. Use them for the most important things

• (Beyond the Idea; Why Execution Intelligence is What Matters) – Rob Adam

“IDEAS ARE COMMODITYEXECUTION IS SCARCE”

3 QUALITIES OF EXECUTION

Repeatable

Efficient

Reliable

(c) UserTechBiz.com 2015

without a reliable process, scaling the business would be impossible

Don’t rely on fluke

If a machine can do it faster and more accurately, get the machine

(c) UserTechBiz.com 2015

RELIABLE

• The process and people around that process need to be reliable to the extent that you don’t have to think about it anymore

• Your brain cycles are extremely valuable.

• It just works! – that’s where you want to be

• But to get it to that point, be ready to invest a lot of your energy.

Once you hand it off, it has to work better than when you were doing it yourself

(c) UserTechBiz.com 2015

REPEATABLE

• If you can’t repeat your success, then you’re a fluke and flukes only get one chance

• Repeating something requires less brain cycles than coming up with novel things

• Your brain cycles are extremely valuable

• Repeatable processes are automatable – Automation is your friend because automated processes can be very reliable

(c) UserTechBiz.com 2015

EFFICIENT

• Once you have a process that is repeatable, don’t keep repeating it

• Your brain cycles are extremely valuable

• Simplify & Optimize

Find a widget/machine/computer/software that does it faster, more accurately, cheaper

(c) UserTechBiz.com 2015

YOUR JOB IS TO NOT TO BE

(c) UserTechBiz.com 2015

YOUR REAL JOB

Look for the next opportunity apply this execution model to improve your business

Your brain cycles are extremely valuable

And that is a worth-while cause