what does it take toturn an idea into acommercially viable service?

Eylan Ezekiel

# 1 turn the idea# 2 be part of the community# 3 be responsive & authentic

what does it take?

services start where the users are

not where the organisation wants to be

#1 turn the idea

Gourville, John T. "Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption."Harvard Business Review 84, no. 6 (June 2006)

#1 turn the idea

a service is not a product*

*a service is an intangible that has value

#1 turn the idea

serve the customer first make it easy to buy

a service cannot grow on ideas and static data

diversity = strength

# 2 be part of the community

invest in presence before you build

teachmeets at SLF and BETT 2010

# 2 be part of the community

know how the move with them

(because they will not stay still!)

cardiff city match day

http://www.bbc.co.uk/news/science-environment-25736049http://www.cam.ac.uk/news/how-birds-of-different-feathers-flock-together

social media

start a conversationcomment on a conversationgive an opiniongive a solutionanswer a problemask a questionoffer help*

*never sell

tell the story

create social objects

use in new conversations

ready?

build when ready

long term vision

short term responsiveness

value what is important to users

# 3 be responsive & authentic

rational pessimism

conserve resources

build to evolve

# 3 be responsive & authentic

“have a nice day”

# 3 be responsive & authentic

Eylan has built innovative and commercially successful solutions for education

Eylan has the trust of the market and understanding of the sector to build new services

#recruitEylan