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Idea extraction - New way to make a startup
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Happy life with Software
as a ServiceThursday, August 29, 13
Thursday, August 29, 13
• Recurrence Revenue • Automated sale• B2B (business to business)
Thursday, August 29, 13
• Recurrence Revenue • Automated sale• B2B (business to business)
• No Idea• No Money
Thursday, August 29, 13
‘Old school’ way of doing it
Thursday, August 29, 13
‘Old school’ way of doing it
• Came up with great and unique idea.
• Build a product
• Show to the world
Thursday, August 29, 13
‘Old school’ way of doing it
• Came up with great and unique idea.
• Build a product
• Show to the world
Result Failure90%
Success10%
Thursday, August 29, 13
Way of doing it
1. Find market
2. Idea Extraction
3. Validate idea
4. Build and Run
Thursday, August 29, 13
Find Market
Thursday, August 29, 13
Find Market• B2B
• Market has to be profitable
• Easy reachable (internet, email, phone)
• Able to reach decision maker
• Specific niche
Thursday, August 29, 13
Idea Extraction
Thursday, August 29, 13
Idea Extraction
• Talk to your customer
• Find real world problems and Pain for particular market
• Make an idea from extracted pain
Thursday, August 29, 13
Steps to get Customers on phone
Thursday, August 29, 13
Steps to get Customers on phone
• Send greeting email, ask for call permission
• Teach your customers
• Make a good copy
• Call them
Thursday, August 29, 13
Idea Extraction
Thursday, August 29, 13
Idea Extraction• Business pain
• Every day pain
• Result of not solving problem is visible today
• What is most important to the customer
• Dig deep enough
• Rate a pain, repeat what people say (Phyco tryck )
Thursday, August 29, 13
What to ask• Tell me your working day?
• What activity takes the most time?
• Word & Excel - place for improvement
• Is there anything that you think “ Ahh.. I need to do it again” when you wake up ?
• Can you show me your email?
• Give a magic wand, see how they solve that problem
• Is there any software that you looking for ?
Thursday, August 29, 13
Validation
What is the best way to validate your idea?
Thursday, August 29, 13
Validation
What is the best way to validate your idea?
Make a sale without a product
Thursday, August 29, 13
Validation Steps
• make a sketch, mockup
• sale it
• build MVP
• deliver to customers
Thursday, August 29, 13
Build and Run
Build - Measure - Learn Lean approach
If you are not familiar with it, it’s good theme for next presentation :)
Thursday, August 29, 13
RunIdea is just multiplier of execution
Level Idea ExecutionAwfulWeakSo - so GoodGreat
Brilliant
-1 $11 $1,0005 $10,00010 $100,00015 $1,000,00020 $10,000,000
The Most brilliant idea worth 20$ without execution
Thursday, August 29, 13
Bad sides
• Faster
• Smaller
• Better
You are not going to end up with revolution project
Thursday, August 29, 13
Thank everyone
konstantin.koval.37
KostiaKoval
Thursday, August 29, 13