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H Y D E R A B A D

School of Business Excellence

December 05, 2015

ICBM's International Case Conference - 2015

EMERGING TRENDS IN BUSINESS

In Association with

Academy of Management Professionals

Global Partner

The uid eco-political landscape of the world over the past few decades has thrown up new power equations – forcing traditional rivals to collaborate and also pressurizing hitherto partners to compete. Complexities of global nancial ows in trade, volatility of international markets and ambiguity in the business environment are causing rms to improvise and innovate. Survival of the ttest is the criterion and uncertainty is the reality. Businesses have taken up the challenge and are seen to be adopting new practices and a renewed agenda to, not just survive, but thrive in the current era. The current breed of post-millennial customers are demanding seamless connectivity and increasing social interaction. On the other hand, the power of SMAC (Social-Mobile-Analytics & Cloud) offers businesses the opportunity to dig deeper, respond faster and surpass geo-spatial boundaries. Governance and sustainability norms are getting more stringent, while stakeholders are getting better informed and increasingly empowered. Given these new realities, Management practices have evolved to become more egalitarian, accountable, enabling and exible. Emerging practices such as reverse mentoring, management of organizational memory, cross channel consumer shopping, nancial inclusion and others are paving the way for greater value creation and better risk management.

This conference offers a platform to managers, academicians, case authors and students to showcase emerging practices in Business & Management. The objective is to bring to the fore attempts by Management to improve and innovate in the context of factors in the external business environment or to highlight bold moves by businesses to leverage their core competencies. This Conference seeks to bring in a healthy exchange of ideas regarding the rationale behind emerging practices, their impact as yet and their place in the larger theory of Management Practice.

Authors are invited to send their original and unpublished case study for the sub themes mentioned below.

These sub themes are only indicative and not exhaustive.

§ Sales & Marketing § IT & Systems § Human Resource Management§ Operations Management § Financial Management § Entrepreneurship

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§ Faculty Members § Corporate professionals

§ Freelance Case Writers § Banker

§ Entrepreneurs § Policymakers and members from regulatory bodies

§ Management (MBA / PGDM) students § Research scholars pursuing Ph.D

All the case studies selected for presentation in the conference will be published in the form of an ISBN numbered book.

Apart from publication in book, the winning cases will also be published in the forthcoming issue of 'UDAAN – The

International Journal of Management Research' (ISSN: 2347-9256), a bi-annual referred journal of international repute.

INTRODUCTION

CALL FOR CASE STUDIES

FOR WHOM?

PUBLICATION OPPORTUNITIES

The author of winning case will be awarded a cash prize of Rs 20,000/-, Rs 10,000/- and Rs 5000/- along with a

certicate and citation. Special cash prize of Rs 5000/- will be given for outstanding contribution made by a

Doctoral / PG Level participant.

The winners of the case conference will also be conferred “CMMP®

Scholarship for Researcher” by International Institute of Marketing

Professionals (IIMP®), Canada. IIMP® is an independent not-for-prot

professional organization, which develops and advocates international

standards within the marketing eld. The CMMP® (Certied Marketing

Management Professional) designation offered by IIMP® is the result of work

conducted by marketing professionals and academics representing 192

countries. It is a globally-recognized and well respected measure of professional

and academic excellence in the practice of marketing.

Electronic copy of original unpublished case study in any area of business and management in line with the

conference theme should be submitted in MS - Word format to casecompetition@icbm.ac.in or

icbmrpc@gmail.com. The Selection of case studies for presentation and detailed discussion will be based on

quality, content and relevance to the selected theme. The case study should be submitted along with an abstract

(in around 150 words), detailed teaching note and brief prole of the author. Kindly note that lifting someone's

original work, copying of material/plagiarism will result in to the disqualication. Authors of the case studies

selected through a 'double-blind review' will be notied within one week of submission.

Last date to submit Intent of Participation October 10, 2015 Last date to submit Full Case study along with Abstract & Teaching Note October 25, 2015 Last Date for Registration November 15, 2015 Presentation of Selected Case Studies December 05, 2015

Rs 3000/- for Corporate ProfessionalsRs 2000/- for Faculty MembersRs 1500/- for research scholars pursuing full time PhD at a University recognized by UGC, New DelhiRs 1000/- for the students of MBA / PGDMUS $ 200 for International Submissions

For registration, please send Demand Draft / Account Payee Cheque in favor of 'ICBM – SBE' payable at Hyderabad, along with the registration form to us. The registration fee includes program kit, food & beverages on the day of event and study materials.

AWARDS

DATES TO REMEMBER

REGISTRATION FEE

CMMP® SCHOLARSHIP FOR RESEARCHER

SUBMISSION GUIDELINES

Institute of Computers and Business Management -

School of Business Excellence (ICBM-SBE),

Hyderabad is now proudly stepping into the 25th

year of proven excellence. ICBM – SBE offers a two-

year full-time Post Graduate Diploma in

Management (PGDM) approved by AICTE, Ministry

of HRD, Government of India. ICBM-SBE is the first

B-School in A.P and 3rd in India to get the prestigious

ACBSP, USA Accreditation which makes it globally

recognized. ACBSP is recognized by the Council on

Higher Education Accreditation (CHEA), USA. ICBM-

SBE now has access to about 600 B-Schools of USA

for student and faculty exchange which virtually

means every student at ICBM-SBE has a fair chance

of spending about 3 months in America's top B-

School at no additional cost to learn and gain expertise in

Managerial skills being taught there by globally recommended faculty. ICBM-SBE has the privilege of sharing Harvard

Business School Case Studies and Simulations to enable the aspiring Indian Managers to gain expertise in managerial

skills the whole world acknowledges. ICBM-SBE equips the future managers with firsthand experience of running a

Business Enterprise in a competitive environment with an eye on ROI, growth, network, equity, sustainability etc. by

introducing to them the Capstone Business Simulations, a practice which all the top B-School across the world follow.

Dr. Ritu ZararChairperson

Prof. S. ZararDirector / Principal

Prof. Jitender GovindaniDirector - Academics

P A T R O N S

ABOUT ICBM – SBE, HYDERABAD

ICBM - School of Business ExcellencePlot No. 2A,"Ishwar’s Abode", Right to Pillar No. 179, Attapur,

Hyderabad - 48, India, Te: 040-65536834, Fax:040-42210224,

Email: icbmrpc@gmail.com, casecompetition@icbm.ac.in

www.icbm.ac.in

For more details, Kindly contact:

Dr. Kunal Gaurav Convener – IICC 2015

Associate Dean (Strategic Research)ICBM – SBE, Hyderabad

Mobile: + 91 9394539593