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INTERNATIONAL CONGRESS ‘13
COMES TO YOU!
THE LEADERSHIP THE WORLD NEEDS
CUSTOMER LOYALTY FOR ORGANIZATIONS
What is Customer Loyalty?
Current Customers
New Customers
+
Why are partners
important?
Youth Leadership
PartnersEnabled by
Raise a TN
Receive a Trainee
Receive a Trainee the next year
Increase Partnership
with AIESEC
Loyalty Pipeline
# of Companies
Customer Loyalty
“CEPT”Conversati
onEngageme
nt
Product &
Process Improveme
nt
Talent Capacity
So treat them how you would want to
be treated
Allocate1Survey2Meet3Follow Up4
Changing how we do business
CUSTOMER RETENTION
CUSTOMER LOYALTY
PARTNERSHIP UPSCALING
CUSTOMER LOYALTY FOR STUDENTS
Our Partners are not only companies, schools, and NGOs!
Students are a Partner of AIESEC
How a student can be a partner of AIESEC?
Taking a TMP or
TLP
Taking an Exchange Program
GCDP or GIP
Acting directly on AIESEC Brand Image, Spreading the AIESEC Values and contributing to
our Organization Development
BUT
Students as Customer are not Loyal to AIESEC
WHY??
NO Customer Experience Management!
How To sustain the Partnership with Students?
Giving a Real Experiences.Keeping Promises.Assistance and Help.Tracking and Follow up.
What To Do? (Next Steps)
• Satisfy the Customer Needs.• Getting Customer Feedbacks.• Improve our CEM trough Customers Feedbacks.
NPS ORSFor students
FAST, FOCUSED AND SIMPLE
EPXP Story Telling
As EXCHANGERS and/or EPs..What were your similar
CHALLENGES?
What if Every Student who signed up for exchange
COULD BE MATCHED?
12.35912.359
17.131
64.270
Intersted students
Raised EPs
Matched EPs
2012
2011
2013
2014
2015HOW DOES AIESEC in 2015 LOOKS LIKE?
FAST
FOCUSED
S I M P L E
HOW DO WE MAKE THIS COME TRUE?
STRANGER VISITOR LEAD CUSTOMER PROMOTER
ATTRACT CONVERT CLOSE DELIGHT SHOWCASE
CUSTOMER FLOW
Global Social Media
STRANGER VISITOR LEAD CUSTOMER PROMOTER
ATTRACT CONVERT CLOSE DELIGHT SHOWCASE
CUSTOMER FLOW
National Websitewww.aiesec.ma
STRANGER VISITOR LEAD CUSTOMER PROMOTER
ATTRACT CONVERT CLOSE DELIGHT SHOWCASE
CUSTOMER FLOW
STRANGER VISITOR LEAD CUSTOMER PROMOTER
ATTRACT CONVERT CLOSE DELIGHT SHOWCASE
CUSTOMER FLOW
GCDP / GIP EXPERIENCE
STRANGER VISITOR LEAD CUSTOMER PROMOTER
ATTRACT CONVERT CLOSE DELIGHT SHOWCASE
CUSTOMER FLOW
HOW LIKELY IS IT THAT YOU WOULD RECOMMEND AIESEC TO YOUR FAMILY AND FRIENDS?
NPS
VIDEO
BIG AIESEC
THE SKY IS NO LONGER THE LIMIT
AIESEC INTERNATIONAL 13/14
