PRELIMS ANSWERSQuizmaster – Mitesh Agarwal

ICFAI Business School Presents

The Business Quiz

36 Questions in the Prelims Top 8 teams in the finals Qn 29 is a Short Visual Connect Prelims scored carried as is to the finals Qns 1, 5, 10, 15, 20, 25, 30, 35 are starred (to be

used in case of a tie) If a question has 2 parts – each part is worth 1

point & not half

Preliminary Round Format

In 1984, Richard Saul Wurman & his partner Henry Marks started this venture by including demos of the newly released Macintosh computer & Sony Compact Disc. However, since the venture never made any money, the person in the picture below (who is often mistaken to be another famous person in a similar field) took over as “curator”.Which “venture” ?

1

TED (TECHNOLOGY ENTERTAINMENT & DESIGN)now run by CHRIS ANDERSON (The Sapling Foundation). He is often confused with the other Chris Anderson famous for The Long Tail & being the editor of Wired Magazine.

1

It is believed that the 16 yr old son of King Hima was doomed to die on the fourth day of his marriage by a snake-bite. So, on that day, his worried wife lighted innumerable lamps all over the place. She also laid all the ornaments and lots of gold and silver coins in a big heap at the entrance of her husband's room. She went on telling stories and singing songs through the night. When Yama -arrived there in the guise of a Serpent, the dazzle of those brilliant lights blinded his eyes and he could not enter the Prince's chamber. So he climbed on the heap of the ornaments and coins and sat their whole night listening to the melodious songs. In the morning, he quietly went away. So what is celebrated as a result of this?

2

The wife saved her husband and since then this day of came to be known as the day of "Yamadeepdaan" and lamps are kept burning throughout the night in reverential adoration to Yama, the god of Death – Being the 13th day – it is called - Dhanteras

2

His job description is that of an IT Procurement Manager with the specialization "Statistical analysis and data reconfiguration", a job which he thoroughly loathed. Once jokingly called a transponster & an accountant, he coined a couple of office slang words "WENUS" (Weekly Estimated Net Usage Systems)and "ANUS" (Annual Net Usage Statistics).

Finally managed to quit his job and worked as a freelance writer, specializing in comics.

Who are we talking about?

3

Chandler Bing

3

What iconic brand was sold by General Motors to the Chinese company Sichuan Tengzhong Heavy Industrial Machinery for a paltry USD 150 million on Oct9, 2009?

4

4

Hummer

5

Dotted for your answering Pleasure!What is represented (2 word answer please)?

5

Bubble Sort

procedure bubbleSort( A : list of sortable items ) defined as: do

swapped := false for each i in 0 to length(A) - 1 inclusive do:

if A[i] > A[i+1] then swap( A[i], A[i+1] ) swapped := true end if

end for while swapped

end procedure

2 Parts (1 point each)Identify her and her most famous role?

6

Kavita Choudhry as Lalitaji

6

What purple & gold colored entity is named after this?

7

Golden Chariot named after the Stone Chariot in the Vithala Temple at Hampi. It is marketed by The Luxury Trains, whereas The Mapple Group handles the hospitality services on the train. The Golden Chariot offers accommodation in 44 cabins in 11 coaches that are named after dynasties that ruled the region: Kadamba, Hoysala, Rashtrakuta, Ganga, Chalukya, Bahamani, Adil Shahi, Sangama, Satavahana, Yadukula and Vijayanagar. The train offers a 7-day/8-night tour of Bangalore, Kabini, Mysore, Hassan, Hospet, Badami and Goa, before returning to Bangalore.

7

Known in India for a more eclectic brand of confectionary, which Italian confectionary giant owns the brands below?

8

Ferrero

8

9

Connect French for “FASHION NEWS” with the video.

PrelimsVideoconnect.mp4

9

Depeche Mode means Fashion News or Fashion Update. Depeche Mode is named after the magazine and that name roughly translates as Fashion News.

The video featured the band Depeche Mode

This song played extensively in 2005 thanks to a bitter dispute. What was this about?

10

10

PrelimsVideo-10Ans.mp4

ID or tell us the eponymous company?

11

Konosuke Matsushita

11

Written in a mock 19th-century style and illustrated with 19th-century engravings from Punch, a British humorous magazine, the book was an instant hit. The author’s corollary stated: …“The cream rises until it sours.” Although he applied the concept first to the educational world with which he was familiar, it was not long before industrial organizations realized that it applied just as well to many of them.

Identify the book?

12

The Peter Principle – by Laurence J Peter & Raymond Hull.

12

This company once owned iconic brands like Burger King Pillsbury although they were in a different field of business.

Their name is formed from the Latin word for day and the Greek world for World, symbolizing the use of the company's brands every day, everywhere.

Which company?

13

13

Diageo Latin for Day – DiaGreek for World - World

Who came up with this ad & when? (no part points)

14

14

This Indian entity named their second best known product after the Marathi word for ‘rabbit’.

This was an ambitious attempt at brand extension considering their mascot for the more famous product was a rabbit.

151

Sri Mahila Gram Udyog famous for Lijjat Papad named SASA Detergent powder (their brand mascot is a Rabbit)

151

If it is Dalal Street for BSE, Wall Street for the NYSE, what is it for the London Stock Exchange?

16

Throgmorton Street

16

What portmanteau word is used when co-workers sit around trying to figure out who is at fault for a missed deadline or botched project.

Example - “The client wasn’t happy. You know the boss will want to have a _____________________ session.”

17

Blamestorming (Blame + Brainstorming)

17

Bird & Company – a large shipping conglomerate (now part of the Orissa Mineral Development Corp) has decided to relist on the Calcutta Stock Exchange this year. When listed it will be the most valued stock on the exchange (Approx Rs. 20000/- per share).

Which one time freight executive (circa 1967) was their most famous employee?

18

18

Amitabh Bacchan (Big B)

‘The Impossible Project’ is a scheme to reinvent which iconic product in the world of photography after the company ceased its manufacture? 2 word answer please

19

The aim is to re-start production of analog instant film for vintage Polaroid cameras in 2010.Instant Cameras

19

Shown is the Highest denomination ever of currency note (100 million billion – i.e. 1020) published and put into circulation by which country?

20

HungaryMagyar is fine

20

According to the Guinness Book of World Records, the smallest advertisement ever was of the size 100 micron X 100 micron placed on the knee-band of a bee in the year 2000. This was to launch a particular web site. Which one?

21

Guinessworldrecords.com

21

This country became the first nation in the world to declare the Right to Broadband Internet as a basic constitutional right.

Which country?

2222

FINLAND

2222

What idea now popular thanks to the advent of Linux/Wikipedia/Apache/Java etc was theoretically conceived by British scientist Francis Galton in 1906 at a country fair where approx 800 people were asked to guess the weight of an ox? All of them were off the mark but their average was just 1 pound lower than the correct answer.

23

Crowd Wisdom manifesting itself as Crowd Sourcing

23

Who is set to become the world’s first “Carbon Billionaire” by investing in green companies / green enablement companies like Silver Spring Networks?

24

Al Gore

24

Which institution was founded by William Patterson in July 1694 to bailout William & Queen Mary when they were loaned 1.2Million Pounds?

25

Bank of England

25

2 Pointer.This was the first Ad thanks to a guy named Matt Harding who went around the world doing this dance step.

Part A – AdvertiserPart B- What was unique?

26

Prelims Video-1.mp4

Part A – VISAPart B- First Youtube Video to become an adVisa marketing executives saw this dance viral video on YouTube and invited Matt Harding to actual go around the world filming various people doing the dance step.

This is considered one of Visa’s finest ad campaigns.

26

Logo design contest –

The only criteria is - You have to use the rocket-ship!

Prize - Get $500, a ticket to the Worldcon and signed Neil Gaiman books (American Gods,  Coraline , Fragile Things & A Study in Emerald)

Judges are Neil Gaiman, Chip Kidd, Geri Sullivan and Irene Gallo (art-director for Tor).

Logo for what?

27

27

Hugo AwardSurprisingly uninspiring IMHO

When he switched to his eventual profession in 1955, he was India’s highest paid advertising creative director. As a visual desginer he designed covers for many books, including Jim Corbett's Maneaters of Kumaon, and Jawaharlal Nehru's Discovery of India.

Who are we talking about?

28

Satyajit Ray

28

PRELIMS SVC

6 Visuals connected by a themeNot ExhaustiveIf you Guess in first 3 visuals, +2 (negative 2)If you Guess in next 3 visuals, +1 (negative 1)Please write the Theme in the box provided (Qn Number 29)Do not shout the answer out – The Theme is WrittenNo need to identify the individual visuals

29

SVC1

SVC2

SVC3

Write you Guess for +2 (negative of 2 if u get it wrong) and call for a volunteer

SVC4

SVC5

SVC6

Write you Guess for +1 (negative of 1 if u get it wrong) and call for a volunteer

And the Theme is…

Many banks in post-Renaissance Europe issued small, porcelain "borrower's tiles" to their creditworthy customers. Like credit cards, these tiles were imprinted with the owner's name, his credit limit, and the name of the bank. Each time the customer wanted to borrow money, he had to present the tile to the bank teller, who would compare the imprinted credit limit with how much the customer had already borrowed. If the borrower were past the limit, the teller did something to ensure the status was updated.This practice led to a commonly used business word.

Which term/word?

30

The teller "broke" the tile on the spot. Hence the usage of “Going Broke”

30

Originally started out as a tractor building company in theItalian village of Sant'Agata Bolognese. However, the founder‘s priorities changed when he went to meet Enzo Ferrari at the Ferrari factory to complain about the quality of the clutch in his Ferrari 250. It has been acquired by Chrysler and Megatech and is currently owned by Audi.

Which brand?

31

Lamborghini

31

Their tagline for over a 100 years has been Note by Note quality

Endorsed by legends like Marcus Robers, Harry Connick and Bill Charlap, it has 12000 parts, 115 different patents and needs atleast 450 people to assemble.

Which brand/company?

32

Steinway Pianos

32

These are the 5 parameters for ?

* The quality of the products* The mastery of flavor and cooking* The "personality" of the cuisine* The value for the money* The consistency between visits

33

Michelin Stars

33

Who has named his latest venture after the type of a multi-hulled country boat as used by the fishing community off the southern coast of Tamil Nadu?

2 parts – Name him & the venture?

34

NR Narayanamurthy – Catamaran Venture Capital

34

Identify the speaker.

35

Malcolm Gladwell

35

Identify this economist who had long predicted the US financial crisis.

36

Nouriel Roubini

36

Time for the Finals