Social Business

IBM’s Point of View on Social Business

Knowledge is being created and shared at unprecedented rates.

But many organizations aren't activating this collective knowledge.

What we have observed…

Social Business starts when you put people at the center.

•  to connect

•  to unlock insights from social interactions

•  to evolve to a customer-centric organization

What we have learned…

here’s what we believe

about Social Business

20,000 engagements later

Start with

any of these

6 entry points

to help you put

Social at the heart

of the modern enterprise.

Create open and authentic engagement between customers, employees and communities.

Increase in click-through rates from personalized marketing campaigns

300%

(1)

(2) Create exceptional customer experiences through personalized and rewarding interactions based on customer insights.

300% Increase in customer response

rates to campaigns

(3) Create a collaborative workplace culture to engage talent and increase productivity.

99% Increase in streamlining workplace

processes and increasing collaboration

(4) Tap into analytics to measure, understand and drive business decisions to innovate faster.

Improved online profile, social media presence and quality of consumer data

(5) Design and implement social strategies to transform organizational processes and best practices.

Increased organizational transparency and improved decision making process

(6) Manage a secure social platform that enables engagement while reducing risk and protecting intellectual capital.

100K Savings from creating a community platform for

collaboration and operational insights

Evolve your social business by putting people at the center.

Amplify the value of human connections.

Social Business

Learn more…