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IBM Cognos M
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© 2011 IBM Corporation
Business Analytics software
IBM Cognos Mobile
Friedel Jonker, IBM Software Client Leader
2011/06/03
© 2011 IBM Corporation2
Business Analytics software
Agenda
“Mobile BI has the potential to significantly expand the population of BI users to include a much more mainstream audience .”
Gartner: 2011 BI Platforms Magic Quadrant
�The mobile market is shifting
�How IBM Cognos Mobile can help
�Summary
�Questions
© 2011 IBM Corporation3
Business Analytics software
Rise of Mobility – Why?
� The need for information at your fingertips exists today and will continue to intensify
� Mobility is what people need the most – access to in formation ‘anywhere’
� Instantly on, portable, smaller and lighter and can hold vast amounts of information
� Tool for Social Interaction
� Ease of use and ‘wow’ factor
Mobile users expect high-fidelity access to the same info they have on the desktop, presented in an easy-to-learn, mobile-friendly format
© 2011 IBM Corporation4
Business Analytics software
Analysts Validating the Trends
By 2013, 33% of business intelligence functionality will be consumed via handheld devices.Gartner Predicts (Nov 2010)
Nearly 90 percent of companies think mobile busines sintelligence is importantHoward Dresner Mobile BI Study (Sept 2010)
© 2011 IBM Corporation5
Business Analytics software
5
Business drivers for Mobile BIBusiness managers are looking to…
Equip front-line workforce with the timely information needed to make informed decisions , regardless of location
Provide full Enterprise support for market-leadingmobile platforms
Fully interact with BI content on mobile devices
BI at the point of impact
Deeper insights
Broad platform support
© 2011 IBM Corporation
Business Analytics software
The shift for mobile users
� They expect information at their fingertips, anywhere
� They expect the same information from desktop to mobile
� They expect their personal devices to work for business
The shift for IT
� Deliver the same experience regardless of device
� Support various personal devices
� Create a mobile strategy for securing all information
Organizations need a mobile solution to support bot h the business and IT shifts
6
The changing mobile user and IT landscape
© 2011 IBM Corporation7
Business Analytics software
Cognos 10: Intelligence UnleashedSmarter Decisions. Better Results.
Freedom to Think
Connect with Others
and Simply Do
• Unified workspace• All time horizons• Progressive interaction
• Decision networks• Business context• Accountability
• Mobile and Disconnected• Integrated• Real-time
A revolutionary BI workspace delivered on a proven platform
with seamless upgrade
© 2011 IBM Corporation
Business Analytics software
Who’s Using IBM Cognos Mobile?
● Executives● Consume dashboard reports on
KPI's across the business, based on various geographies
● Police Officers
● Call in progress status
● Crime statistics
● Retail Regional Managers
● Up to date sales information on stores to visit
● Field Sales Rep● Customer history (orders,
contacts, open issues, etc…)
© 2011 IBM Corporation9
Business Analytics software
IBM Cognos Mobile
Analytics is about information for better decisionsbetter decisions while Mobility is about what
people need the most – access to information ‘‘anywhereanywhere ’’
� Author once, consume anywhere
� Full BI interactivity including Drill Up/Down/Throu gh
� Schedule reports for immediate access to key conten t
� Secure, broad access to analytic content
� Simplified user experience across devices
� Support a wide range of devices including Blackberr y,
Symbian, Windows Mobile, iPad, iPhone, Playbook and
Android for various tablets
� Location Aware Intelligence
© 2011 IBM Corporation10
Business Analytics software
Author Once, Consume Anywhere
Benefits for Business
� Users can expect the same information on
their mobile devices as on their desktop
� Users are able to make better decisions fast
because they are receiving more targeted
information
Benefits for IT
� Increases value of deploying a single BI
solution
� Confidential corporate information is
secured on their mobile device
The SAME secure, timely and personalized information delivered to your mobile device
© 2011 IBM Corporation11
Business Analytics software
DEMO: Author Once, Consume Anywhere
© 2011 IBM Corporation12
Business Analytics software
Schedule and drill thru reports for immediate access to key content
� Integrated scheduling – from Cognos server
� Includes bursting reports – different data for different users
� Sent to users at specified times
� Drill up – drill down – drill through
Schedule reports to multiple users at specific times
© 2011 IBM Corporation13
Business Analytics software
Internet & wireless carriers
(IP, WiFi, Edge, GSMCPRS, 3G, etc.)
RIM BlackBerry®Enterprise Server(BlackBerry only)
IBM Cognos Platform
IBM Cognos MobileService
IBM Cognos BI
ReportData Source
IBM Cognos Content Store
Data compression –in transmission and
on device
NativeDevices
IBM Cognos Mobile BI Security and Architecture
© 2011 IBM Corporation14
Business Analytics software
Enhanced Support for Mobile BI User Experience
Extending device support and enhancing mobile user experience
• Support for iPhone and iPad
• Modern and compelling UI that leverages touch interface and common gestures
• BlackBerry improvements
• Enhanced UI and support for BlackBerry Torch and Storm
• NEW: Support for
• Current device support line up
© 2011 IBM Corporation15
Business Analytics software
15
IBM Cognos Mobile 10.1
� IBM Cognos Mobile support for iPhoneand iPad:
– Zero footprint web application for both iPhoneand iPad
– Full BI interactivity including Drill Up/Down/Through using common Touch gestures
� Broad and intuitive Prompt support:– Support for additional prompt types and
format pages
� New and enhanced user interface for the BlackBerry device:
– New and Improved user interface using modern BlackBerry design paradigm
© 2011 IBM Corporation16
Business Analytics software
16
Location Aware Reporting using IBM Cognos Mobile
� Retrieves GPS data from the mobile device to determine current location
� Completes location-specific report prompts with current location to get contextually relevant information.
� Supports needs in areas such as Government, Real Estate, Financial Services, Retail
� Law Enforcement Use Case :– Police officer requests mug shots of
wanted violent criminals who live within 1,000 ft of current location
– Uses the mug shot on their mobile device to canvas for possible witnesses, suspects
© 2011 IBM Corporation17
Business Analytics software
IBM Cognos 10 Platform & Mobile: Flexible Access
WebSearch Office
MobileDashboard
© 2011 IBM Corporation18
Business Analytics software
Dorel Industries Inc. is a world class juvenile products and bicycle company.
Some familiar brands include:
Dorel executives use Mobile BI dashboards to track sales data
Dorel: Leveraging BI Anywhere, Anytime
"We're not an early adopter of new versions of soft ware in general…we have a large army to move forward we have to move them for ward in an orderly pace. There are three main areas and this particula r new version Cognos 10 that caused us to evaluate it in a way in which we normally would not. First in the areas of scalability and performance . …we have high expectations of a much more stable platform and a faster performing platform because we have a very large implementation of which will even tually scale up into the neighborhood of ten thousand or more users ...“
Mark McDanielBoeing Finance Reporting
“I think the real power of IBM Cognos Mobile is that beyond having reports delivered to their inbox, users can go into either public or their own Cognos folders to refresh data as they need it, whenever, wherever they are . In this way they have data that is in real time and up to date with no limitations. They can then focus in on the data wit hin that report that is important to them.”
Ian F.C. Farthing, CGA, CPA V.P. - Corporate Services Dorel Industries Inc.
© 2011 IBM Corporation19
Business Analytics software
SummaryAnalytics on the go for more devices
IBM Cognos MobileProvide interactive BI reports on market-leading handheld mobile devices.
IBM Cognos MobileProvide interactive BI reports on market-leading handheld mobile devices.
Benefits
� Deliver BI information to users in the context of their day-to-day processes and applications
� Provide actionable intelligence to users, no matter their location or their connectivity
� Put a new lens on your existing BI data with different ways to look at BI information
� Maintain consistent security
© 2011 IBM Corporation20
Business Analytics software
Questions?
??
?
© 2011 IBM Corporation21
Business Analytics software
© Copyright IBM Corporation 2011 All rights reserve d. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.
© 2011 IBM Corporation22
Business Analytics software
ADDITIONAL DETAIL
SLIDES
© 2011 IBM Corporation23
Business Analytics software
Internet & wireless carriers
(IP, WiFi, Edge, GSMCPRS, 3G, etc.)
RIM BlackBerry®Enterprise Server(BlackBerry only)
IBM Cognos Platform
IBM Cognos MobileService
IBM Cognos BI
ReportData Source
IBM Cognos Content Store
Data compression –in transmission and
on device
NativeDevices
Architecture: How it works
© 2011 IBM Corporation
Business Analytics software
IBM Cognos Mobile Service
● Pushes report content to device
● Facilitates communication between mobile device to server:
– Search
– Browse
– Run
– Schedule
IBM Cognos Platform
IBM Cognos MobileService
IBM Cognos BI
ReportData Source
IBM Cognos Content Store
© 2011 IBM Corporation25
Business Analytics software
IBM Cognos Mobile Server
� Integrated with IBM Cognos BI
� Installs in existing environment on existing hardware
– IBM Cognos Mobile Service– OTA (over the air) install web pages
� IBM Cognos Mobile tables are created in the IBM Cognos content store – or can be added to a different Content Store
� Mobile Service can be load balanced like other Cognos Services (there are no dependencies to being co-located with other services)
IBM Cognos Platform
IBM Cognos MobileService
IBM Cognos BI
ReportData Source
IBM Cognos Content Store
© 2011 IBM Corporation26
Business Analytics software
IBM Cognos Mobile Server
� Interfaces with existing data store
� It creates a local, compressed and encrypted version of the content store
� Leverages existing IBM Cognos BI reports built in:
– Report Studio– Query Studio– Analysis Studio
� Massages reports automatically:– Transforms – Compresses
IBM CognosPlatform
IBM CognosMobile
Service
IBM CognosBI
ReportData Source
IBM CognosContent Store
© 2011 IBM Corporation27
Business Analytics software
IBM Cognos Mobile Server Content Store
� Pushes report content to device
� Facilitates communication between mobile device to server:
–Search–Browse–Run–Schedule
IBM Cognos Platform
IBM CognosMobile
Service
IBM Cognos BI
ReportData Source
IBM CognosContent Store
© 2011 IBM Corporation28
Business Analytics software
Communication Between Server and Client
� BlackBerry:–Communication is routed through the BlackBerry Enterprise
Server (BES)
� Windows Mobile, Symbian, iPad/iPhone, Android and PlayBookWeb Apps:
–Communication is through a VPN client
RIM BlackBerry®Enterprise Server(BlackBerry only)
IBM Cognos Platform
IBM Cognos Mobile
Service
IBM Cognos BI
© 2011 IBM Corporation29
Business Analytics software
Corporate Firewall
�Non BlackBerry:–Use VPN to get thru firewall for non BB
RIM BlackBerry®Enterprise Server(BlackBerry only)
IBM Cognos Platform
IBM CognosMobile
Service
IBM Cognos BI
© 2011 IBM Corporation30
Business Analytics software
Rich Client Application
� Rich Client (excludes web app) application is installed on every device (via push or OTA)
� Digitally signed
� Saves content to local content store
� Application is purpose built to enable interactivity with reports
� UI leverages the native device capabilities –Navigation and general usage is as intuitive for the end user as possible–Performance on each device is optimized
WindowsMobileDevices
Rich NativeClient (no HTML)
BlackBerry®Devices
SymbianDevices
© 2011 IBM Corporation31
Business Analytics software
Client Content Store
� A local, compressed and encrypted user version of the content store for offline report access
� Synchronizes with the Mobile content store on the server
� Proprietary, not accessible by non-Cognos mobile applications
WindowsMobileDevices
Rich NativeClient (no HTML)
Data compression –in transmission and
on device
BlackBerry®Devices
SymbianDevices
© 2011 IBM Corporation32
Business Analytics software
IBM Cognos BI Security
� Password required to launch Rich Client
� Credentials can be cached on the hand held device for seamless access
� NTLM security is supported
� Supports environments using Kerberos, Netegrity/SiteMinder or SAP
© 2011 IBM Corporation33
Business Analytics software
Security During Transmission
� Blackberry–All communications are secured by the BES
� Windows Mobile, Symbian, iOS web app support–VPN or SSL (TLS) Security
All transmissions are encrypted using industry standard, accepted symmetric encryption such as• Triple-DES•AES with BES•VPN •SSL Security Support
© 2011 IBM Corporation
Business Analytics software
Security
© 2011 IBM Corporation35
Business Analytics software
Device Based Password Protection
�Most organizations mandate password protection on mobile devices
�After a specified period of inactivity the user will be prompted to enter their device password to access the handheld device
�E.g. a user has 10 opportunities to enter their password correctly – if not, device is wiped.
© 2011 IBM Corporation36
Business Analytics software
Remotely Wiping a Device
� BlackBerry
� Windows Mobile–MS Exchange Server 2003–Microsoft SMS 2003 or later
� Symbian–Nokia Intellisync–IBM WebSphere Everyplace Device Manager
� Devices must be on, and connected to a network in order for data to be erased remotely
� Please see vendor guide for instructions on remotely removing/wiping content from mobile devices
© 2011 IBM Corporation37
Business Analytics software
Lease Key Functionality
� Cognos Mobile Functionality
� Report data stored on the device can be configured to “expire”by the Cognos Administrator
� Report data is rendered inaccessible on the device until the device can re-authenticate with the server
© 2011 IBM Corporation38
Business Analytics software
Installation: Push vs OTA
Push Installs
� More Control over deployment
� Silent for user – Fewer support requests
� Just appears on the device
OTA (over the air) Installs
� Relies on user to install
� More likely to generate support requests
� Requires giving permissions for user to install software on their devices
Recommended for: - larger deployments - less tech-savvy users
Recommended for:- small or test deployments - tech-savvy users
© 2011 IBM Corporation39
Business Analytics software
© 2011 IBM Corporation40
Business Analytics software
What’s New in IBM Cognos Mobile 10.1?
�New BlackBerry UI, new Web interface for iPhone, iPad.