Social Media Career Fair.

Getting Active in Social Media.Today.

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“The skills you had that

got you the job are not the

skills you need to do the job.”

Ford Motor Company

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your old job• Communications strategy• Internal communications• Media analytics• Media relations• Community relations• Business metrics• Communications planner• Hard worker

your new job• Futurist• Driving instructor• Marriage counsellor• Speed dater• Mah-jong player• Astronomer• Bicycle repairman• Dragon Boat racer

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but first.

it

context

airwaves one to many

movable type one to many

telegraph & phone one to one

recorded image one to many

500 years4 revolutions

“the largest increase in expressive capability in human history.”

- Clay Shirky, Author

REVOLUTIONGLOBAL

ONLINE

publishers formerly known as audiencemany to many

“Every generation

needs a new revolution.”

Thomas Jefferson

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two driverstrust technology

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in one generation the nature of trust has changed irrevocably

trust to operate in society’s

best interest

o Armed forces +43%o NGOs +27%o Education system

+26%o Health system +17%o Trade unions/labor +2%o Legal system -2%o Global companies -9%o Large national companies -10%

Accenture The Business of Trust, World Economic Forum “Voice of the People Forum”

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‘The Occupy Movement’ began

17/9/11and is now global

Profile of Protestors: “1/3 were older than 35, half were employed full-time, 13% were unemployed and 13% earned over $75,000.” – Baruch College School of Public Affairs

You Are No Longer Trusted

but we trustMiss Fong in Hong Kong

trust me

Asia-Pacific mobile internet users will nearly double from 623.3 million in 2011 to more

than 1.22 billion in 2015 eMarketer

powerfuleasyfastconnectedubiquitouscheap

in your

pocketnow

your new jobinstructions

build a culturehonesty only policyidentify yourselfsocial media guidelinestrainingconstant communicationclarity about home, workdon’t start unless

committed

inform

educaterepeat

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people trust brands that build a personal relationship

Blogs

Social Networks

Online Communities

Radio

Online Brand Content

TV

Search

Rewards Programs

Mobile Marketing

Print

Direct Mail

Opt-in E-mail

Online Display Advertising

Mas

sTa

rget

edPe

rson

aliz

ed

Trial Advocacy

RelationshipsAwareness LoyaltyConsideration

TRUST

Pers

onal

izati

on

Digital Traditional 20

start bylistening

how to listensocial media monitoring

trytalking

outreach basicsstart smallbe consistentcreate a unique voicebe relevantbuild a network, create alliesregister everywherelisten and respond

register

connectfind your voice

“We have studies showing that brands connecting aggressively through social media are generating far greater revenue growth than those that are not.Marc Pritchard, Chief Marketing Officer, Proctor & Gamble, September, 2009

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harness your

network

building alliescreate relationshipsknow who is who conversations are two waybe supportive make it habit to be onlinelisten and helpask for guidance, feedbackbe really quick

to make

friendsbe a friend

in a connected world, power shifts to those best able to connect.

Dov Seidman

“ ”

constantly

evaluate

milestoneslink to business planmeasure engagementtrial programsask for feedback

understand

measureevaluate

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the price of success is

hard work

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Corporate Communications Media relations Change management Corporate branding and positioning Reputation management Crisis communications Issues management CSR programmes Internal communications

Financial Communications Investor Relations Financial reporting Mergers & Acquisitions Corporate Defense Management Buyouts IPOs/Listings/Capital raisings Private Equity

communications support Restructuring

Public Affairs Government Relations Competition issues Merger control issues Regulation issues Litigation support European Affairs Opinion building Policy and legislation

monitoring

now a word from my sponsor…

Social Media Listening and Analysis Policy Development Stakeholder Engagement Program Development Training Outreach Crisis Communications

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Over 350 highly experienced professionals Over 40 nationalities Blue-chip clients

Global Footprint, Local Knowledge, Coordinated Across the World31 offices, 25 countries, 6 continents, 1 firm

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“If you don’t like

change,you’re going to

like

irrelevance even less.”General Eric Shineski, Retired Chief of Staff, U.S. Army

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Read:http://

FacingChina.me

FacingChina

Attend: #3Shots - 23 April @ 18:00

Download:SlideShare.net/

Wallyballoo

Follow

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questions?

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From Egypt to China social media is changing

the fate of nations

“Party and the Government (in China)…have not been able to control the dissemination and discussion of information regarding the failings of the leadership in the microblogs.”

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Bank of America ranks

most hated

Molly Katchpole is a 22 year old unemployed college graduate. Her petition against a $5 monthly charge for an ATM card gathered 300,000 signatures, and led to a change in bank policy.

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Ford lets

new buyersdrive the Ap

“80,000 ‘hand raisers’ asked to be kept up to date on the U.S. launch of the Ford Fiesta. Of those, 97 percent did not own a Ford vehicle.”

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Higher chatter means

higher revenue

“A study done at HP Labs that showed how Twitter can predict box office revenue - not just popularity - with 97.3% accuracy.”

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‘Dad’ brand sells out and becomes a

‘Rad’ brand

“The Man Your Man Could Smell Like” drove a 107% increase in sales.

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Social media makes

stars overnight

“The girl who gives Adele a run for her money is being hailed as Korea’s answer to the next Susan Boyle.”

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And damage reputations

rapidly

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Twitter identifies problems

fastest

Australian electricity company AGL uses Twitter for customer service and crisis communications. Tweets about black-outs reach the company first – before remote sensors.

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social media gives

Wall Street insights

Sell-side analysts are using social media to delve into companies, from a sales reps postings on drug side effects to early alerts regarding job losses or contract losses.

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new apps help public companies

connect to

investors

Royal Dutch Shell introduced an iPhone investor relations App with stock price data, earnings releases, high res images, news. Shell’s YouTube channel has 400+ videos

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And makes mistakes

infamous

Friday night pizza led to Saturday morning Twitter sensation. By Monday it was reported in newspapers around the world.