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Michael Pearmain ¦ UK Insights Manager
Understanding how customers engage with retail brands online.
How has retail changed?
Retail and Data
Optimisation
Monetisation
But…
What is the anchor purchase?
Case study
What is a behaviour?
Tribal Fusion network wide contextualization allows us to identify
content (behaviours), this is turn makes up Insights for us
A Retail Case Study
Data is powerfulHelps retail get the most money from the wallet.
Understand the audienceThe customer isn’t always who you think.
Is digital retail 2.0 really marketing 1.0A return to segment, target, position.
Summary
