Programming Workshop and Luncheon

Doc Wynter/Clear Channel Radio

Ken Johnson/ABC Radio Networks

Overview:

• We are in the most challenging time ever for radio

• We’ve endured change before but this time change is not growth. Instead the changes are stifling the industry as we know it

• With all the talk surrounding survival of the industry and broadcast companies, Urban Programmers are caught in the middle

• This presentation is designed as a blue print for a personal and professional strategy for current and future urban PDs in these times and for what may lie ahead

Keys for a Highly Successful PD

• Passion - If you don’t have it plan on a short bumpy ride

• Strategy – Begin with the End in Mind

• Execution – Work Hard and Smart

• Discipline – Stay the Course

• Daily Work - Your Product and You

PassionIf you don’t have it, plan on a short bumpy ride

• Mr. Smith

• All about the Come Up • The P Word

• Eating Souls

• It can’t be about the $

Strategy Begin with the End in Mind

• Product Development

• Research

• Audience/Target– Got to Give the People What they Want!

ExecutionWork Hard and Smart

• Time Management• Communication

– Staff– Sales

Priorities1. Music2. Imaging3. Talent Management4. Promotions

DisciplineStay the Course

• If you doubt it don’t do to it

• Always respect your product. If you don’t no one will

• Know where to compromise

Daily WorkYour Product and You

Favorite Quote: What Are You Prepared to Do?

• Make a daily effort to find new ways to tell the story of what your brand is all about

• Make a consistent effort to be better at what you do– Selector– Arbitron– Creative Writing– People Skills (managing down and up)

Reading Material

• The Franchise by Lew Dickey

• The Winner Within by Pat Riley

• The Art of War Sun Tsu

Reading Material

• The Franchise by Lew Dickey

• The Winner Within by Pat Riley

• The Art of War Sun Tsu