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Alvaro
Basim
Claudia
Ines
Isabelle
Thomas
THE DARK SIDE
How can Metro give urban millennials a useful and dynamic experience throughout the entire day?
brand
How can Metro give urban millennials a useful and dynamic experience throughout the entire day?
DIGITAL?
DIGITAL SERVICES WITH AN ANALOGUE MINDSET.
Alvaro
Basim
Claudia
Ines
Isabelle
Thomas
DARK AND DIGITAL
Let’s use digital to rethink and remake the newspaper in a way that !ts the
readers’ needs and that is still on-brand.
readers
How can Metro give urban millennials a useful and dynamic experience throughout the entire day?
WHY MILLENNIALS?
How can Metro give urban millennials a useful and dynamic experience throughout the entire day?
13,9 million Millennials.
Source: http://www.neighbourhood.statistics.gov.uk/HTMLDocs/dvc1/UKPyramid.html
How can Metro give urban millennials a useful and dynamic experience throughout the entire day?
INSIGHTS
✓ SOCIAL MEDIA IS IMPORTANT
✓ WANT THINGS FAST AND EASY
✓ LIVE OUR LIFE CLOSE TO OUR DEVICES
✓ HAVE HIGH EXPECTATIONS ON SERVICES
“I often don’t have a lot of time. When I have a tight schedule, I’m only interested in the news that is the most important to me.”
Carolina, 24.
Time
“I want to read what I care about. News is not only about the world, it’s more about me.”
Gustav, 28.
News
concept
How can Metro give urban millennials a useful and dynamic experience throughout the entire day?
1. TIME2. CUSTOMIZATION
3. RELEVANCE
BRYAN’S
METRO
?
