Brand Identity of HyperAlvaro

Intro

Background

Job Role

Purpose

Objective

Brand Values

Vision

Vision

Resources

Skills

Strengths

Targeting

Communication Plan

Product

Media Channels

Measurement

Reflections

Next steps

Thanks

References

1. Erik Deckers and Kyle Lacy. Branding Yourself (27th December 2010). [Book]

2. Jason Fried. Rework (9th March 2010). [Book]

3. Robert W. Gehl. Ladders, Samurai, and Blue Collars: Personal Branding in web 2.0 (5th September 2011). [Article] Available from: www.firstmonday.org/ojs/index.php/fm/article/view/3579/3041 [Accesed: 28th July 2013].

4. Adam Leipzig. How to Know Your Life Purpose in 5 Minutes (1st February 2013). [Video] Available from: www.youtube.com/watch?v=vVsXO9brK7M [Accesed: 28th July 2013].

5. Medium. 5 Components of an Awesome Personal Brand (21sth June 2013). [Online] Available from: www.medium.com/personal-branding/bf955590df24 [Accesed: 28th July 2013].

6. Socialmouths. The 10 Pillars Of A Successful Personal Brand. [Online] Available from: www.socialmouths.com/blog/2010/12/09/10-pillars-of-a-personal-brand [Accesed: 28th July 2013].