Embed Size (px)
DESCRIPTION
Via copy-and-paste we are going to create a new hybrid-culture of our own taste. Links and more info to this presentation: Slide 2. Play the game here: http://younggunsvsoldones.com Slide 11. Watch this Cisco spot: http://tinyurl.com/crruft Slide 16. The VW brandtag can be found here: http://tinyurl.com/484mgz Slide 21. The VW GTI Mark V spot "Streamlined" is here: http://tinyurl.com/dmt69t Slide 23. A ride with Helge here: http://tinyurl.com/c35ejn Slide 29. Obama's Flickr: http://tinyurl.com/62un8u Slide 34. That's my oldest son and I with our Obama pumpkins. http://tinyurl.com/6m29v7 Slide 44. Augmented reality with G.E. http://tinyurl.com/cqt7s6 Slide 47. The backstory of this mashup I created: http://tinyurl.com/bn2mwz Slide 53. The full article in German: http://tinyurl.com/b34cxe Slide 54. The story behind this photo from W+K: http://tinyurl.com/2sc6yb
Citation preview
Hybrid CultureVia copy-and-paste we are going to create a new hybrid-culture of our own taste.
Scholz & Friends Strategy Group „Schultag“
February. 05th, 2009
Jeremy Abbett | Director of Digital | [email protected] | Scholz & Friends Hamburg
Web Game About Shifting Advertising Paradigms
It took me forever to come up with this post's title. "Young Guns vs Old Ones" is a small webgame where you play a role of five hot "new media" agencies trying to get through the block and kill the old guard by throwing media at them. Bizarre, I know. The coolest thing is that you can put your own ad on that poster you see on the screengrab.
Advertising LabThursday, April 06, 2006
1. Digital Generation
2. Interesting
3. Looking Ahead
The adoption of communication technologies have helped spread ideas faster
Our focus should be not on emerging technologies but on emerging cultural practices.
Henry JenkinsProfessor of Comparative Media, M.I.T.
“
Distribution of different types of people.
Time
Innovators2.5%
Early Adopters13.5%
Early Majority34%
Late Majority34%
Laggards16%
Interesting
Rogers Adoption/Innovation Curve
Tuner Crowd x German Heritage
Inside most, but not all of us there is a fast
Old Politics x New Democracy
Broadcast TV x Millenial‘s Behaviour
Real Life x Digital Augmentation
When technology shifts, it bends the culture.
Kevin Kellyfounding executive editor of Wired Magazine
“
1. be useful2. make it playful3. customizable4. make it a part of something bigger.
1. create content
2. embrace technology
3. jump fences
1. create content
2. embrace technology
3. jump fences
1. create content
2. embrace technology
3. jump fences
1. create content
2. embrace technology
3. jump fences
People say the convergence of media is the future. I think it‘s the convergence of culture...Via copy-and-paste we‘re going to create a new hybrid-culture of our own taste.
Jeremy Abbettde:Bug ausgabe 08
“
Thank Youjeremy.abbett.net
twitter.com/jeremytaifriendfeed.com/jeremytai
slideshare.net/jeremytai
