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startup simple | www.startup-simple.de | 089 / 18 965 860 | [email protected] 15.04.2014

Hustler, Hipster & Hacker - The Minimum Viable Team

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Finding co-founders or a 'Minimum Viable Team' for a startup is a big issue, as it can significantly increase your chances of success. Particularly during the early stages. This presentation will you a quick overview about Hustlers, Hipsters and Hackers and the things you might want to know about you (co-)founder before starting out. Much of the information in this presentation was taken from Charlie O'Donnells blog article: http://www.thisisgoingtobebig.com/blog/2012/8/22/minimum-viable-team.html

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Page 1: Hustler, Hipster & Hacker - The Minimum Viable Team

startup simple | www.startup-simple.de | 089 / 18 965 860 | [email protected]

15.04.2014

Page 2: Hustler, Hipster & Hacker - The Minimum Viable Team

startup simple | www.startup-simple.de | 089 / 18 965 860 | [email protected]

Agenda

1. Presentation: The Minimum Viable Team

2. Pitch

3. Mingle

4. Commit

Page 3: Hustler, Hipster & Hacker - The Minimum Viable Team

startup simple | www.startup-simple.de | 089 / 18 965 860 | [email protected]

The Minimum Viable Team

Page 4: Hustler, Hipster & Hacker - The Minimum Viable Team

startup simple | www.startup-simple.de | 089 / 18 965 860 | [email protected]

1. Who The Hell Am I?

Andreas Mose (aspiring Tarzan)

www.startup-simple.de

[email protected]

089 / 18 965 860

0179 / 68 30 184

Page 5: Hustler, Hipster & Hacker - The Minimum Viable Team

startup simple | www.startup-simple.de | 089 / 18 965 860 | [email protected]

2. Nobody Knows the Trouble I've Seen ...

Finding the commitment to make it happen

Finding the right people to make it happen

Page 6: Hustler, Hipster & Hacker - The Minimum Viable Team

startup simple | www.startup-simple.de | 089 / 18 965 860 | [email protected]

3. Committing Yourself

Commitment requires the willpower to see things through (volition).

Volition is influenced by 5 factors:

2) Self-confidence / assertiveness

5) Managing moods & emotions

3) Foresighted planning & problem solving

4) Goal-based self-discipline

1) Focusing your attention

Page 7: Hustler, Hipster & Hacker - The Minimum Viable Team

startup simple | www.startup-simple.de | 089 / 18 965 860 | [email protected]

3. Finding Your Team

1) Engineering

2) Marketing

3) Sales

4) Business Development

5) PR

6) Design

7) Product Management

8) HR

9) Operations

10) Finance

Page 8: Hustler, Hipster & Hacker - The Minimum Viable Team

startup simple | www.startup-simple.de | 089 / 18 965 860 | [email protected]

3. Finding Your Team

1) Engineering

2) Marketing

3) Sales

4) Business Development

5) PR

6) Design

7) Product Management

8) HR

9) Operations

10) Finance

Page 9: Hustler, Hipster & Hacker - The Minimum Viable Team

startup simple | www.startup-simple.de | 089 / 18 965 860 | [email protected]

3. Finding Your Team

1) Engineering

2) Marketing

3) Sales

4) Business Development

5) PR

6) Design

7) Product Management

8) HR

9) Operations

10) Finance Outsourced crap→

Page 10: Hustler, Hipster & Hacker - The Minimum Viable Team

startup simple | www.startup-simple.de | 089 / 18 965 860 | [email protected]

1) Engineering

2) Marketing

3) Sales

4) Business Development

5) PR

6) Product Management

7) Design

8) HR

9) Operations

10) Finance Outsourced crap→

3. Finding Your Team

Marketing:Understanding the customer & his needs in order to create, com-municate & package easy to use products that he considers valuable for achieving his goals.

Involves:

– Deep understanding of the target customer

– Ability to figure out what he consideres valuable

– An awesome product– Great UX

Page 11: Hustler, Hipster & Hacker - The Minimum Viable Team

startup simple | www.startup-simple.de | 089 / 18 965 860 | [email protected]

1) Engineering

2) Marketing

3) Sales

4) Business Development

5) PR

6) Product Management

7) Design

8) HR

9) Operations

10) Finance Outsourced crap→

3. Finding Your Team

Team member 1

Job: Customer Experience– Marketing

– Product Management

– Design

Page 12: Hustler, Hipster & Hacker - The Minimum Viable Team

startup simple | www.startup-simple.de | 089 / 18 965 860 | [email protected]

1) Engineering

2) Marketing

3) Sales

4) Business Development

5) PR

6) Product Management

7) Design

8) HR

9) Operations

10) Finance Outsourced crap→

3. Finding Your Team

Sales:

At an early stage, you are usually not certain what the final product will be. So you will not only be selling the current product to customers, but also to possible partners in exchange for distribution, financing or whatever.

Involves:

– Generating outside interest

– Finding potential partners

Page 13: Hustler, Hipster & Hacker - The Minimum Viable Team

startup simple | www.startup-simple.de | 089 / 18 965 860 | [email protected]

1) Engineering

2) Marketing

3) Sales

4) Business Development

5) PR

6) Product Management

7) Design

8) HR

9) Operations

10) Finance Outsourced crap→

3. Finding Your Team

Team member 2

Job: Attract outside interest– Sales

– Business Development

– PR

– HR

Page 14: Hustler, Hipster & Hacker - The Minimum Viable Team

startup simple | www.startup-simple.de | 089 / 18 965 860 | [email protected]

1) Engineering

2) Marketing

3) Sales

4) Business Development

5) PR

6) Product Management

7) Design

8) HR

9) Operations

10) Finance Outsourced crap→

3. Finding Your Team

Team member 3

Job: Build the product– Coding

Page 15: Hustler, Hipster & Hacker - The Minimum Viable Team

startup simple | www.startup-simple.de | 089 / 18 965 860 | [email protected]

3. Finding Your Team

HustlerGenerate outside interest

HipsterDeliver great customer experience

HackerBuild the damn thing

● Analytical

● Structured

● Reliable

● Focused

● Stress-resistant

● Creative

● Empathetic

● Thoughtful

● Good communicator

● Minimalist

● Go-Getter

● Die-hard

● Disciplined

● Extroverted

● Networker

Helpful personality traits:

Page 16: Hustler, Hipster & Hacker - The Minimum Viable Team

startup simple | www.startup-simple.de | 089 / 18 965 860 | [email protected]

3. Finding Your Team

Ideally, team members will have different skill sets but similar values and goals.

And: Your goals should have a bigger purpose than inflating your ego and/or becoming rich.

Page 17: Hustler, Hipster & Hacker - The Minimum Viable Team

startup simple | www.startup-simple.de | 089 / 18 965 860 | [email protected]

3. Finding Your Team

1)The money you earn, is the result of the value your

business delivers.

2)The value you deliver, is the result of how well you

understand your customer.

3)You will understand your customer better, the more

you actually care about his problems.

Page 18: Hustler, Hipster & Hacker - The Minimum Viable Team

startup simple | www.startup-simple.de | 089 / 18 965 860 | [email protected]

4. Next Steps

1) Everybody with an idea or a startup gets the

chance to pitch

2) Interested co-founders get the chance to chat

up founders

3) Committing yourselves to the next step

Page 19: Hustler, Hipster & Hacker - The Minimum Viable Team

startup simple | www.startup-simple.de | 089 / 18 965 860 | [email protected]

Pitch!

Page 20: Hustler, Hipster & Hacker - The Minimum Viable Team

startup simple | www.startup-simple.de | 089 / 18 965 860 | [email protected]

Pitch

Everybody with an idea or a startup gets the chance

to pitch. Tell us about:

1) What Problem do you want to solve for

whom?

2) What are your learnings so far?

3) Who are you looking for and why?

Page 21: Hustler, Hipster & Hacker - The Minimum Viable Team

startup simple | www.startup-simple.de | 089 / 18 965 860 | [email protected]

Mingle!

Page 22: Hustler, Hipster & Hacker - The Minimum Viable Team

startup simple | www.startup-simple.de | 089 / 18 965 860 | [email protected]

Mingle

Interested co-founders get the chance to chat up

founders

Questions you might want to ask:● What are you passionate about?● What drives you mad (about other people)?● How would your friends describe you?● What was the single most important moment in your life?● What skills do you have?● What skills are you looking for in a (co-)founder?● Where do you see yourself 10 years from now?● Why should I pick you?● When did you last fail and what did you learn from it?● What was you biggest success as a hustler/hipster/hacker?● What personally trait of yours is currently limiting your success as a

hustler/hipster/hacker?

Page 23: Hustler, Hipster & Hacker - The Minimum Viable Team

startup simple | www.startup-simple.de | 089 / 18 965 860 | [email protected]

Commit!

Page 24: Hustler, Hipster & Hacker - The Minimum Viable Team

startup simple | www.startup-simple.de | 089 / 18 965 860 | [email protected]

Commit

Committing yourselves to the next step

You need to find out 2 things about each other:

1) Can you work together?

2) Can you have fun together? → Go on 1 or more dates with your (co-)founder

First date: Go for a drink!

Second date: Have a jam session (work on a business modell, interview some customers, etc.)