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Humanifesto: how marketers can reconnect with consumers by adding realness

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Results of the InSites Consulting research project on authentic brands and Generation Y.Key learnings on what makes brands HUMAN and authentic.

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Thanks @barbver for the pics

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//Template 1    •  Tekst

//Uniqueness by stealing from other industries

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Domino’s pizza case

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QUESTION: What/Who are the most credible information sources to decide whether a jeans brand is appropriate for you? Source: InSites Consulting BENELUX study for LEVI’s Europe 2008

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How social media could be more social

•  Read instead of write •  Ask for feedback (rather than wait) •  People (staff) instead of company

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Thank YOU Hannes Willaert for the slidedeck design

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Remember:

•  3 sources of authenticity •  Human traits we like (next to WOM) •  Re-humanize with “PEOPLE” ! •  Pick up your book or city postcards •  Keep smiling J !

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Real or fake? interactiemomentje

www.howcoolbrandsstayhot.com  


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