x3653 That’s the number of hours one person in Dhaka city spends on the road in a day

That’s the number of hours a person in Dhaka spends on the road in1 year

That’s equal to 45 days

why the idea?

DEPLORABLE

TRAFFIC

HASSLEFREE

SHOPPING

LOCALLYMADE

GOODS

USAGEOF

INTERNET

why the idea?

what is the idea?

definite dimension, infinite happiness

what is our UNIQUE SELLING POINT?

what is our belief?

ATTENTION AFFECTION

APPRECIATION

is it SUSTAINABLE?

BANGLADESH

4YEARS

47% DEMAND

50COUNTRIES

63% EUROPE

WEST27%

10% ASIA

28.47%

FY: 2012-13

what is the product?

SUBSCRIPTION

UNIQUE

HOME DELIVERY

3 TYPES

where will we sell the product?

who to sell?

ONLINE SHOPPING

12 hours/day

20,000 VISTORS/MONTH

2000 PERSONS/MONTH

5000GIFTS/MONTH

our marketing strategy

61

BOXES

product overview

this cup is made of clay dug from the earth. Mr YosufMahmud modeled, dried, fired and glazed it in his home at Shakharibazar.

this wooden photo frame was carved and shaped by Mr. Jamal Uddin in his small carpentry shop at Chawkbazar.

this leather wallet was fully hand stitched by Mr. NaserHasan in a factory at Hazaribag.

Mrs Kulsum Begum baked this biscuit in her oven residing at Chompatoli.

RAHIMUDDIN Made This ONLY

FOR YOU

labor’s identity

investment analysis

4,40,000 BDT

40% SALARY 15% INVENTORY

20% RAW MATERIALS 25% TRASPORT

3500000

500000

1500000

2500000

0 1 2 3 4 5 6

investment stream

5% LOGISTICS

labor hierarchy

20% INVENTORY

25%

TRANSPORT

50%

PRODUCTION

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