Project Presentation on

HUL media plan

• Presented by • Awanish tiwari• Rakesh devangan • Ritesh jamle

Objective

• Analysis the OF media USED BY hul in india.

Research methodology

• Descriptive type research method had used

Data collection technique

Secondary data has used from magazine news paper,jounrals case

studies & letreture’s

Data process & analysis

• Data gathered from various sources and case developed by us from those data & case study had done.

INTRODUCTION

• India's largest FMCG, Turnover over Rs 110b

• Leadership in HPC Products and F&B.

• Brands across 20 distinct consumer categories

• Touch the lives of two out of three Indians.

• 7000 Stockists , 1m Retail Outlets

• Largest Distribution System in the World

A series of decisions involving the delivery of messages to audiencesA series of decisions involving the delivery of messages to audiences

Goals to be attained by the media strategy and programGoals to be attained by the media strategy and program

Decisions on how the media objectives can be attainedDecisions on how the media objectives can be attained

The various categories of delivery systems, including broadcast and print mediaThe various categories of delivery systems, including broadcast and print media

Either radio or television network or local station broadcastsEither radio or television network or local station broadcasts

A series of decisions involving the delivery of messages to audiencesA series of decisions involving the delivery of messages to audiences

Goals to be attained by the media strategy and programGoals to be attained by the media strategy and program

Decisions on how the media objectives can be attainedDecisions on how the media objectives can be attained

The various categories of delivery systems, including broadcast and print mediaThe various categories of delivery systems, including broadcast and print media

Media Terminology

© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin

MediaPlanningMedia

Planning

MediaObjectives

MediaObjectives

MediaStrategyMedia

Strategy

MediaMedia

BroadcastMedia

BroadcastMedia

Publications such as newspapers, magazines, direct mail, outdoor, etc.Publications such as newspapers, magazines, direct mail, outdoor, etc.

The specific carrier within a medium categoryThe specific carrier within a medium category

Number of different audience members exposed at least once in a given time periodNumber of different audience members exposed at least once in a given time period

The potential audience that might receive the message through the vehicleThe potential audience that might receive the message through the vehicle

The number of times the receiver is exposed to the media vehicle in a specific time periodThe number of times the receiver is exposed to the media vehicle in a specific time period

The potential audience that might receive the message through the vehicleThe potential audience that might receive the message through the vehicle

Number of different audience members exposed at least once in a given time periodNumber of different audience members exposed at least once in a given time period

The specific carrier within a medium categoryThe specific carrier within a medium category

Publications such as newspapers, magazines, direct mail, outdoor, etc.Publications such as newspapers, magazines, direct mail, outdoor, etc.

Media Terminology

© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin

PrintMediaPrintMedia

Media VehicleMedia

Vehicle

ReachReach

CoverageCoverage

FrequencyFrequency

Media used by HUL in India

1. .Print media 7. free 2. Television 8.demo campaigning 3. Internet 9.hoardings4. Rural campaign 10.radio5. Environment concerned 11 sponsorship6. Music video 12.live shows

TV SHOW’S

• “WHEAL SMART SHRIMATI”• Prime time show on national channel• Target audience female (housewife's)• Media objective to attract housewife’s

“DIRT IS GOOD” MASS MEDIA CAMPAIGNING

MEDIA USED

• TV • PRINT MEDIA • RADIO • INTERNET

TV AD’S• STAR PLUS:THE ADVERTISEMENT SHOULD

COME BETWEEN 7 TO 10 PM THE ADVERTISMENT SHOULD REPEAT ITSELT ON ALTERNTIVE BREAKS THIS IS TO BE DONE BECAUSE OUR TARGET AUDIENCE WOMET ARE I FRONT OF THE TELEVISION AT THIS TIMES.

• ZEE TV- THE ADS IN XEE SHOULD CUM BETWEEN 8 PM TO 11 BECAUSE THE CHANNEL HAVE A COMBINAITON OF FAVORITE SOAPS AT THIS TIME.

PRINT MEDIA

• TIMES OF INDIA -87 % OF THE PREMIUM CLAS POPULAITON OF INDIA READS THIS NEWS PAPER THE ADVETTISMENT SHOULD COME ON WEEEKDAYS SHOULD BASICALLY BE ON TH 2 PAGE OF THE PAPER.

• INDIAN EXPERESS. INDIAN EXPRESS BECAUSE THIS PAPER HAS A DIFFERENT SEGMENT FOR WOMEN WOME ERA AND IT SHOLD BE EXACTLY ON THE LOWER LAST PAGE.

RESULT’S

• The campaign gave surf excel bar visibility in more than 40lakh Indian house hold for 60 days

• More than 65% rin supreme users recollected the brand migration news in positive way.

.

Migration of surf excel bar successfully completed

Sale of surf excel has increased by 10%

A part form leaving a positive impression on the listing consumer it also brought in new consumers for the brand

“Kya aap close-up karte hain”

• Targets audience youth.• Media used TV (mostly)print media radioInternethoardings

FINDING’S OF STUDY Hul had used all possible way of

communication. Hul was more focused on , TV commercials ad &. Print media ad .there targeted audience was mostly house wives.

wall printing, radio, news paper were more focused on rural area.

Most TV commercials advertisement was in prime time soap & in noon time.

used all type of media because of broad range of different segment product.

Conclusion

• Very effective used of media.• Leading FMCG company spend 300

ON .• Very effective media chosed for rural

area like radio,wall-printing,local news paper etc.

• Deferent media for different target customer.