H U B S TA F F C O N S O L I DAT E S DATA A N D E M P O W E R S E M P LOY E E S

A Woopra Case Study

CHALLENGE

A recent Gallup survey revealed that telecommuting rose 37 percent in 2015

With the number of remote workers growing daily so too is the need for tools and systems in place to help those workers collaborate manage projects and engage from wherever they are in

the world

Changing Landscape

A recent Gallup survey revealed that telecommuting rose 37 percent in 2015

With the number of remote workers growing daily so too is the need for tools and systems in place to help those workers collaborate manage projects and engage from wherever they are in

the world

Changing Landscape

Hubstaff a time tracking software for remote employees was designed to assist with this very need The company enables

managers to see what their team members are working on and streamlines the time-

tracking process

Drives Business Growth

When Hubstaff came to Woopra they were struggling to understand the product engagement within their application

ldquo We could figure out the marketing side of things before they signed up for a trial using a solution like Google Analytics but after they signed up we really struggled to get data on how people used our software what influenced them to purchase and so onDave Nevogt Hubstaff Co-Founder

As the company grew in size and priorities evolved Dave and the team realized that the

low-hanging fruit was right in front of them but that they were unable to see it They needed to find a way to identify engaged free trial users

and deliver engaged personalized communication

Bringing new Priorities

ldquoWe needed a solution that would integrate well with Segment tie all of our data points together show us customizable funnels and ultimately show us real people (not just numbers)

Dave Nevogt Hubstaff Co-Founder

CLICK TO TWEET

When Hubstaff came to Woopra they were struggling to understand the product engagement within their application

ldquo We could figure out the marketing side of things before they signed up for a trial using a solution like Google Analytics but after they signed up we really struggled to get data on how people used our software what influenced them to purchase and so onDave Nevogt Hubstaff Co-Founder

As the company grew in size and priorities evolved Dave and the team realized that the

low-hanging fruit was right in front of them but that they were unable to see it They needed to find a way to identify engaged free trial users

and deliver engaged personalized communication

Bringing new Priorities

ldquoWe needed a solution that would integrate well with Segment tie all of our data points together show us customizable funnels and ultimately show us real people (not just numbers)

Dave Nevogt Hubstaff Co-Founder

CLICK TO TWEET

ldquo We could figure out the marketing side of things before they signed up for a trial using a solution like Google Analytics but after they signed up we really struggled to get data on how people used our software what influenced them to purchase and so onDave Nevogt Hubstaff Co-Founder

As the company grew in size and priorities evolved Dave and the team realized that the

low-hanging fruit was right in front of them but that they were unable to see it They needed to find a way to identify engaged free trial users

and deliver engaged personalized communication

Bringing new Priorities

ldquoWe needed a solution that would integrate well with Segment tie all of our data points together show us customizable funnels and ultimately show us real people (not just numbers)

Dave Nevogt Hubstaff Co-Founder

CLICK TO TWEET

As the company grew in size and priorities evolved Dave and the team realized that the

low-hanging fruit was right in front of them but that they were unable to see it They needed to find a way to identify engaged free trial users

and deliver engaged personalized communication

Bringing new Priorities

ldquoWe needed a solution that would integrate well with Segment tie all of our data points together show us customizable funnels and ultimately show us real people (not just numbers)

Dave Nevogt Hubstaff Co-Founder

CLICK TO TWEET

ldquoWe needed a solution that would integrate well with Segment tie all of our data points together show us customizable funnels and ultimately show us real people (not just numbers)

Dave Nevogt Hubstaff Co-Founder

CLICK TO TWEET

SOLUTION

Introducinghellip

After sifting through solutions such as KissMetrics Mixpanel Google Analytics and

Trakio Dave was introduced to Woopra

Introducinghellip

After sifting through solutions such as KissMetrics Mixpanel Google Analytics and

Trakio Dave was introduced to Woopra

Mobile AppAB Testing

Advertising Help Desk

Apps

DMP

SMSSurveys

EmailWebsite

CRM

Chat

Phone

ldquo Woopra offered more value for the money and was the most customizable solution on the market It fit our needs perfectly We were able to tie together all of our properties and build out funnels exactly how we wanted to see them

CLICK TO TWEET

Dave Nevogt Hubstaff Co-Founder

ldquo Woopra offered more value for the money and was the most customizable solution on the market It fit our needs perfectly We were able to tie together all of our properties and build out funnels exactly how we wanted to see them

CLICK TO TWEET

Dave Nevogt Hubstaff Co-Founder

Consolidated DataWoopra allowed them to see and track all of their

properties in a single view and understand how clients engaged across their many tools and products

BENEFITS

Its really helped us make more educated decisions There is no longer a question that we cannot answer regarding our business at this point We can ask anything of our business and get real-time answers with Woopra

ldquo

CLICK TO TWEET

Dave Nevogt Hubstaff Co-Founder

BENEFITS

Its really helped us make more educated decisions There is no longer a question that we cannot answer regarding our business at this point We can ask anything of our business and get real-time answers with Woopra

ldquo

CLICK TO TWEET

Dave Nevogt Hubstaff Co-Founder

Its really helped us make more educated decisions There is no longer a question that we cannot answer regarding our business at this point We can ask anything of our business and get real-time answers with Woopra

ldquo

CLICK TO TWEET

Dave Nevogt Hubstaff Co-Founder

For example which of our plans convert higher

What is the conversion rate of our onboarding flow

How does the blog effect conversions

All of this and more Hubstaff can now answer with Woopra

ldquoEverything that we do is data-driven now and thats the smart way to run a business By nature I feel that all employees should have access to this level of data transparency and be able to use that to build smarter informed and more impactful teamsrdquo

CLICK TO TWEET

Dave Nevogt Hubstaff Co-Founder

ldquo

What is the conversion rate of our onboarding flow

How does the blog effect conversions

All of this and more Hubstaff can now answer with Woopra

ldquoEverything that we do is data-driven now and thats the smart way to run a business By nature I feel that all employees should have access to this level of data transparency and be able to use that to build smarter informed and more impactful teamsrdquo

CLICK TO TWEET

Dave Nevogt Hubstaff Co-Founder

ldquo

How does the blog effect conversions

All of this and more Hubstaff can now answer with Woopra

ldquoEverything that we do is data-driven now and thats the smart way to run a business By nature I feel that all employees should have access to this level of data transparency and be able to use that to build smarter informed and more impactful teamsrdquo

CLICK TO TWEET

Dave Nevogt Hubstaff Co-Founder

ldquo

All of this and more Hubstaff can now answer with Woopra

ldquoEverything that we do is data-driven now and thats the smart way to run a business By nature I feel that all employees should have access to this level of data transparency and be able to use that to build smarter informed and more impactful teamsrdquo

CLICK TO TWEET

Dave Nevogt Hubstaff Co-Founder

ldquo

ldquoEverything that we do is data-driven now and thats the smart way to run a business By nature I feel that all employees should have access to this level of data transparency and be able to use that to build smarter informed and more impactful teamsrdquo

CLICK TO TWEET

Dave Nevogt Hubstaff Co-Founder

ldquo

The Woopra platform gave Hubstaff the power to put data transparency at the fingertips of every employee and as a

result make better informed decisions

READY LEARN MORETake us for a spin

Try Woopra for free No credit cards No obligations

Get Started

READY LEARN MORETake us for a spin

Try Woopra for free No credit cards No obligations

Get Started