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Take a sneak-peak into the best practices of Inbound Marketing, and how it can help you! HubSpot invented the industry, and shows you the most valuable ways to:1. Generate more traffic2. Convert Traffic into Leads3. Accelerate those leads through your sales cycles4. Further analyze your marketing efforts
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INBOUND MARKETING
ESSENTIALS &LIVE HUBSPOT
DEMOConnect with us:
Blog.HubSpot.com
Twitter.com/HubSpot
Facebook.InboundMarketers.com
LinkedIn.InboundMarketers.com
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• Who Is HubSpot?
• Traditional vs. Inbound Marketing
• What is HubSpot?
• Does it work for lead generation?
• Product Demonstration
• Q&A
Today’s Agenda
6,000+
customers
325employees
$65Mfrom VCs
45,000+
new leads per month
#TraditionalMarketing vs. Inbound Marketing
The Marketing Playbook
5
The Marketing Playbook IS BROKEN.
CALLER ID
6
TelemarketingDirect Mail
Email BlastsPrint/Radio Ads
PRPaid Search
VS.
SEOBlogging
Social MediaViral VideosFreemium
Trials
7
VS.
8
# What is HubSpot?
Get Found
1
3 Proven Steps:success.hubspot.com
Convert
2
Measure What
Matters
3
Inbound Marketing Software
Get Found
$
Inbound Marketing Software
15
Get Found
Convert
$$
Inbound Marketing Software
16
Get Found
Convert
Analyze
# Does it work?
Inbound marketing costs 62% less per lead than traditional, outbound marketing.
INBOUND:$143
SOURCE: HUBSPOT, 2011
OUTBOUND:$373
18#inboundsci
Does HubSpot increase web traffic?
Does HubSpot increase leads?
How Long Does It Take?
21
2011 MIT & Babson ROI Study:
• Traffic: 13% Monthly Lift
• Leads: 32% Monthly Lift
Customers starting with 30 leads per month
generated over 200 leads per month after 1 year of
active use!
www.hubspot.com/roi
Colt International: Increases traffic 10X and social media 9000% within 3 months
Aclipse: Doubles Traffic, Saves $2K PPC & Kills it with 33% Lead Conversion
Inflexion-Point: 5x Traffic Increase with 50% of All 2011 Business from Inbound
#Let’s Show You!Demo …
FULL DETAILS WWW.HUBSPOT.COM/PRICING
FREE Inbound Marketing Assessment:
• Improve Search Engine Optimization
• Increase Conversion• Competitor Analysis
