HTML5 Web Apps vs. Native Apps

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One of the many challenges facing IT leaders today is determining which technology to choose for developing enterprise applications. Should they be native mobile apps, Web-based apps using HTML5, or create a hybrid app? And once you've done your development, how best to deploy, manage, and secure these apps? Jonathan Stark, Mobiquity's vice president of application architecture, the author of O'Reilly's Building iPhone Apps with HTML, CSS, and JavaScript, and Building Android Apps will provide insight developing enterprise apps: - Best Development Approaches: HTML5 Web Apps vs. Native apps - Minimizing barriers of device diversity - Minimizing barriers of platform variations Cimarron Buser, Apperian's VP of product marketing, will talk about deploying and managing enterprise apps: - Real examples of app deployment in businesses - Making the case for a great user experience - The application life-cyle - Keeping things current for your employees without a heavy hand

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  • 1. HTML5 Web Apps vs.! Native Apps" Cimarron Buser ! ! ! ! ! !Jonathan Stark! VP, Product Marketing! ! ! ! ! !VP, Application Architecture! Apperian, Inc.! ! ! ! ! ! !Mobiquity, Inc.! cbuser@apperian.com ! ! ! ! !jstark@mobiquityinc.com! !! !The information and images contained in this document are of a proprietary and condential nature.The disclosure, duplication, use in whole, or use in part, of the document for any purposes other thanclient evaluation without the written permission of Apperian, Inc. is strictly prohibited. Apperian, Inc. 2010. All Rights Reserved.! 2011.
  • 2. Todays WebinarTwitter: #ApperianMobiquityWebDirect Messages: Chat Box in Webinar SessionQ&A At the End of the Presentation Page! 2!
  • 3. Best development approachesHTML5 web apps vs. native apps Page! 3!
  • 4. Jonathan StarkMobiquity Vice President, Application Architecture Page! 4!
  • 5. About Mobiquity Mobiquity is a professional services firm working with the global 2000 to design, build and deploy enterprise-class mobile solutions. Clients uniquely benet from the breadth ! and depth of our cross-disciplinary teams! ! Strategists map out how mobile technology can drive business innovation! ! User experience designers create apps that engage the user and promote the brand ! Development teams build integrated business solutions that drive success! Page! 5!
  • 6. Fragmentation Page! 6!
  • 7. Platform Fragmentation iOS! Android (Froyo, Gingerbread, Honeycomb)! BlackBerry! Windows Phone 7! webOS?! Page! 7!
  • 8. Device Fragmentation 130+ Android handsets! 100+ tablets announced! Sizes range from postage stamp to wall! Screen resolution has become an issue! Page! 8!
  • 9. Et Tu, Apple? iPhone 2G! iPhone 3G! iPhone 3GS! iPhone 4! iPhone 4S! iPod Touch 1st gen! iPod Touch 2nd gen! iPod Touch 3rd gen! iPod Touch 4th gen! iPad! iPad 2! Page! 9!
  • 10. Et Tu, Apple? Camera or not?! Multitasking or not?! 3G or not?! GPS or not?! Gyro or not?! Screen size! Pixel density! Storage capacity! Memory limit! Processor speed! Page! 10!
  • 11. Development Options Native apps! Web apps! Hybrid apps! Page! 11!
  • 12. Native Apps Highest level of polish! Difcult to keep xplat code in sync! Expensive and difcult to hire talent! Distributed through public app store or private app catalog! Page! 12!
  • 13. Web Apps Reaches largest market! Single codebase! Distributed on the Web! Cant access device hardware! Page! 13!
  • 14. Hybrid Apps Bundle Web resources in a native wrapper! Access network resources with Ajax! Progressive enhancement applies! Distribute through public app store or private app catalog! Page! 14!
  • 15. PhoneGap Page! 15!
  • 16. PhoneGap Open source! Created by @Nitobi! Native app wrapper! Multiple platforms! Page! 16!
  • 17. Page! 17!
  • 18. build.phonegap.com Page! 18!
  • 19. If you can build your app with HTML, CSS,and JavaScript, then you probably should. Page! 19!
  • 20. Deploying and managingenterprise apps Page! 20!
  • 21. Cimarron BuserApperian Vice President, Product Marketing Page! 21!
  • 22. About ApperianPrivately held, backed by top-tier venture firms Award winning product Company to Watch 2011 Product Finalist Experienced Executive Team Rapidly Expanding Customer Base Page! 22!
  • 23. Deploying and Managing Enterprise Apps ! Deciding what goes mobile ! The business to employee challenge ! Case Studies for Sales & Marketing Page! 23!
  • 24. Deciding what goes mobile Page! 24!
  • 25. What Enterprise B2E Apps are being built Today? Combination of Horizontal and Vertical AppsSales Growth Productivity Service Delivery Page! 25!
  • 26. What Enterprise B2E Apps are being built Today? Congurators! Sales Wizards! Product Demos! Pricing Tools! Order Placement! CRM! Sales Growth Sales Call Management! Page! 26!
  • 27. What Enterprise B2E Apps are being built Today? Corporate Directory! Process Digitization! Measurement & Reportin