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The SWOT analysis is one of the best tools for shaping ideas, introducing innovations and evaluating the current status. The analysis is simple and everyone can use it within minutes. Even Human Resources can benefit from the proper usage of the SWOT analysis. The analysis can help to design better HR Processes, introduce new HR Models and Concepts. Each HR Function should conduct the analysis before shaping project goals and aims. The SWOT Analysis helps to identify strengths and opportunities within minutes. It helps to receive best ideas from all team members, who can assign priorities to each idea. They all select ideas, group them and they can introduce highly innovative solution. The innovative HR Management is a key success factor today.
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creative HRM
HR SWOT AnalysisShaping Ideas quicklyAligning teams and building team spirit
How to use SWOT Analysis for the successful and effective HR Management
pondělí, 9. září 13
creative HRM
Content(1) SWOT Analysis: The basics
(2) HR SWOT Analysis: Common Use
(3) HR SWOT Analysis: Benefits
pondělí, 9. září 13
SWOT Analysis:The Basics
pondělí, 9. září 13
creative HRM
SWOT Analysis: Background
• SWOT Analysis was introduced in 60’s by marketing guys for the quick and accurate description of the competitive landscape (find out more here)
• SWOT Analysis quickly spread to other business functions due its simplicity and ease to use and amazing results when used properly
• Today, it is one of the most common tools used to design a new product, introduce a new process or improve products and services
• The analysis is one of the best tool to set and shape goals and objectives
pondělí, 9. září 13
creative HRM
SWOT Analysis: Key Principles
• SWOT Analysis has to be conducted for the defined topic
• SWOT discovers and names internal and external factors which influences the defined topic
• SWOT Analysis has a defined process and rules, which have to be followed to achieve best results
• SWOT Analysis should be short to produce most significant results
pondělí, 9. září 13
creative HRM
SWOT Analysis: Areas
Strenghts• represent the factors, which
makes the competitive advantage• they exist and build the
differentiation from competitors• it can be built on and continue in
a positive development• the team is proud of
Opportunities• represent the factors, which do
not exist fully at the moment and can be used as a source of the competitive advantage
• the team belives this can be a future trend
• the team can implement
Weaknesses• represent existing factors, which
can be used as the competitive advantage
• some clients do refuse to make a deal because of them
• the team can identify them and work on the improvement
Threats• represent factors, which can
change the industry or the process
• the team cannot control• it has to make the solution ready
for or it can decide to ignore risks due their insignificance
pondělí, 9. září 13
SWOT Analysis in HR:Common Use
pondělí, 9. září 13
creative HRM
HR SWOT Analysis: Usage
1.Introduction of the new HR Model or the new HR Strategy.
2.Aligning employees around updated goals and objectives.
3. Introduction of new HR Processes or redesigning current ones.
4.Designing the communication strategy.
5. Improving the team spirit.
pondělí, 9. září 13
HR SWOT Analysis:HOW?
pondělí, 9. září 13
creative HRM
HR SWOT Analysis: HOW?
1. SWOT Analysis is a tool for aligning people; invite the entire team to the exercise.
2. Shape the definition of the problem. Do not expect everyone to understand it using few non-descriptive words.
3. Define and approve ground rules for the team exercise.
4. Brainstorm... and do not evaluate. One sector after the other. Provoke storming.
5. Record all ideas. Agree rules for assigning priorities.
6. Prioritize. Approve the final list. You are done.
pondělí, 9. září 13
About creative HRMpondělí, 9. září 13
creative HRM
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pondělí, 9. září 13