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How to promote yourself when implementing the HR Business Partner model?
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MASTERCLASS HR BUSINESS PARTNER
Self-marketing for HR Business Partners
Krisztina TIMÁRHR manager
Gameloft Hungary
2013. October 3-4., IIR Hungary
We all heard about the HR Business Partner model
by Ulrich. Some of us even implemented it.
THE RESULTS?
Did HR become a superhero?
Is business partnering successful at your company?
47% YES26% NO
27% To early to decide
Survey by research firm Roffey Park, 2007
What can we learn from pastFAILURES?
- some will never become business partners- bad concept of HRBP’s role in the HR team (each of the roles is a partner to the business as they work to create value)- lack of strategic influence- poor self marketing
How to promote the HRBP model when implementing
it?
Apply the 4P marketing mix!
Now put your marketing hat on!
1. PRODUCTdefine and create!
„Nothing kills a bad product faster than good advertising”
David Ogilvy
Your product:1. the HR team members
2. the HR team3. The HR BP model
HR SUPER-HERO?
The old way of doing things!
HRBP SUPER-HERO!
The new way of doing things!
TRANSFORMATION
• Personal credibility• Ability to manage change• Ability to manage culture• Delivery of Human
Resource Practices• Understanding of
business• Strategic influence
• Change management• Strategic HR planning• Executive development• Organisational effectiveness• Culture management• Rewards & Recognition• Organisation diagnosis• Performance management
„HR professionals who are credible but not activists are admired but do not have much impact. Those who are activists but not credible may have ideas but will not be listened to.” (Ulrich)
Competencies Themes
THE TEAM CLEAR ROLES
CLEAR WORKFLOW
THE IDEA BEHIND
DON’T EXAGGERATE!
BE CLEAR about the model!• Goals• Expected results• KPIs
2. PRICE
optimize!
TIMEQuicker than ever before! (importance of response times)
MONEYHave a budget! (and communicate it before you implement)
• FTE• Cost of FTE• IT• Training• etc.
ENERGYMake it easier, not harder! (for managers and employees to live with the new set up)
3. PLACE
make it visible!
LET’S COMMUNICATE!
DIRECTLY• Mutiply channels• Multiply times• Written, verbal• Role of HRDirector• Role of HR team
LET’S COMMUNICATE!
INDIRECTLY• Individual and
team behavioral• Environment• Walk the talk!
4. PROMOTION
just do it!
„Don’t say how good you are. Prove it.”
• Be professional!
PROOF No1
• Measure performance!
PROOF No2
PROOF No3
• Make people feel OK!
• Lack of confidentiality• Not keeping promises• Bad crises management• Engagement with only one person /
solution• Lack of BIG initiatives • No facts • Bad usage of industry jargon• Lack of labour law knowledge etc.
FAILURES…
What is your 4P plan?
