HP Helion - Copaco Cloud Event 2015 (break-out 4)

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2

… and Partner business is changing

The New Style of Business is causing rapid change…

of customers will change

their IT sourcing

relationship in next two to

three years1

77% Customers are

engulfed by change

and IT cannot keep

pace

51% “My IT organization has

the right skills and

capabilities in place to

meet upcoming

challenges."

42% disagree

of customers feel the

need to work with new

categories of partners

46%

Customer challenges are on the rise ...

Gartner 2014

McKinsey, Delivering large-scale IT projects on time, on budget and on value,

2012

Despite careful planning,

large IT budgets typically

run up to 45% over budget

45%


New business opportunities are emerging

1 IDC FutureScape: Worldwide Data Center 2015 Predictions.

3


Transactional Services Led

1.5x Gross Profit%

1.8x Growth

?


1 http://www.mckinsey.com/insights/business_technology/delivering_large-scale_it_projects_on_time_on_budget_and_on_value 2 http://www.nytimes.com/2013/10/25/opinion/getting-to-the-bottom-of-healthcaregovs-flop.html?_r=0 3 http://hbr.org/2011/09/why-your-it-project-may-be-riskier-than-you-think/ 4 IT under pressure: McKinsey Global Survey March 2014


4 52 120

1 Forrester Thought Leader Paper commissioned by HP, “Better outcomes, faster results. Continuous delivery

and the race for better business performance”, December 2013 1 Forrester Thought Leader Paper commissioned by HP, “Better outcomes, faster results. Continuous delivery and the race for better business performance”, December

2013 2 http://www.bain.com/Images/BAIN_BRIEF_Five_faces_of_the_cloud.pdf 3 http://research.gigaom.com/report/survey-enterprise-development-in-the-cloud/


CIO







Which challenges are most important to you?

Critical challenges regarding cloud computing

Security 50% of IT executives state that

security is their biggest barrier to cloud adoption

65% of IT executives are

concerned with vendor lock-in

Vendor lock-in

71% of IT executives

believe open standards are critical

Open

$10+ trillion Already invested in legacy IT

Compliance Increasing data sovereignty

challenges are globally impacting customer cloud journeys


Current approaches are UNSUSTAINABLE

to many Products to many Tools to many

Processes

to much operational

New style of IT required …

Infrastruct.

Software

Automat.

Business

Processes

… Industrialization of

IT

Open

Secure

Agile


IT is Rapidly Transforming to Fuel Growth

Internal Service

Provider

Growth is driven by speed-to-innovation, led by rapid software

development, delivery and deployment

Position IT to transform culture

Transforming IT organization

to agile trusted partner by

increasing the velocity of IT

Business Owners Markets are Fast Cloud =

Convenience Have business

problems



We want to gain cloud benefits and leverage existing systems.

We want to be a responsive resource and still maintain control.

We need open standards to ensure alternatives in the future.

We are focused on business outcomes.



2 HP believes in OpenSource

Major investment on open industry standards

Our values and beliefs

1 HP believes and relies on Cloud Service Providers in EMEA

No HP Public Cloud outside the US

3

HP believes in Hybrid Clouds

HP is building a network of Service Providers in

EMEA


Build Cloud services

Consume Cloud services

Private cloud Managed cloud Public cloud Traditional

SLAs Availability, security, performance, compliance, cost

No single IT delivery model can be optimized for all types of technology enabled services

across the parameters of time, cost, security, innovation, and outcome.


Use the right destination for the right application Hybrid IT

C o m m o n f o u n d a t i o n & O p e n t e c h n o l o g y

Private

Cloud

Managed Private

Cloud

Managed

Virtual Private

Cloud

Public

Cloud

Centralized Management Layer

Classic

applications Cloud Native

applications • Security

• Availability

• Resiliency

• Compliance

• Data Sovereignty

• Performance

• Open

• Cost

Bridge old and new

Key

Factors:

Control Convenience


Hybrid Cloud Benefits Every Industry

Build Scalable Cloud Services Fast

Store and deliver Fast Data Speed IT with Global Service Catalog

Protect Sensitive Data and Ensure Compliance

Virtualize Network Functions

Cloud

Operator

s

Service

Providers

Industria

l

Mfg.

Financial

Services

Media

and

Entertain

-ment

Health

Care Public

Sector

Retail

Enhanced customer services

Protect patient data and always-on access

New customer interactions

+

http://hp-cloudstories.com/


The Road to Hybrid begins with Private Cloud

Deploy &

Manage Private

Cloud with

traditional apps

Accelerating IT & Operations

Private Cloud

Managed Private Cloud

Private Cloud

Managed Private Cloud

Converged and

Virtualize

Transform App

& Service

Delivery

Automate &

Orchestrate

Public Cloud

Managed Virtual Private Cloud

Transform to Hybrid

Infrastructure

Extend & Modernize

with new cloud native

applications

Broker Cloud

Services across

multiple clouds


Hybrid is Reality

1 Source: Coleman Parkes Research by HP, May 2013 HP / Issuu 2 “Gartner Press Release: ”Gartner says Cloud Computing Will Become The Bulk of New IT Spend By 2016” , Goa, India, October 24, 2013.

http://www.gartner.com/newsroom/id/2613015

2

“..nearly half of large

enterprises will have

hybrid cloud

deployments by the

end of 2017”

IT delivery by 2016 1

Private

39%

Hosted

private

21%

Public

15%

Traditional

25%

http://www.hp.com/hpinfo/newsroom/press_kits/2012/convergedcloud2012/NA_Research.pdf

http://issuu.com/exame/docs/coleman_parkes_research_-_converged

http://www.gartner.com/newsroom/id/2613015


Anything as a

service (*aaS)

Fully

automated

Self-service clouds Traditional IT

physical virtual

From any source

Based on

open standards

With heterogeneous

hardware and software


Evolving profile

Distributors

Solution

Providers System

Integrators

ISV Telcos

Service

Providers

• Roles - Business partner for LoB

• Capabilities - Hosting, Aggregating,

Provisioning, On-Behalf Billing

• Increased interdependence and

overlapping roles/capabilities

• Role of distribution in a cloud world?

• Telcos as infrastructure resellers

• Born-in-the-Cloud providers

move to hybrid IT

Increased coopetition

New

players

HP and HP Partner confidential


HP PartnerOne for Cloud

Helion

OpenStack Pilot

for distribution

Cloud 28+ Initiative/HP Helion Network

Helion Ready Partners

We Partner

A program in Helion Network

for EU countries to protect

and comply with EU

regulations

Cloud Builders, Cloud

Resellers and Service

Providers

ISV’s transitioning to

Cloud-based delivery

using HP Helion

Partners are the primary route to market for HP’s Solutions for the NSoIT

HP and HP Partner confidential


The industrialized IT - Benefits


Cloud Evolution

Cloud 1.0 Cloud 2.0


Cloud 2.0: Customers Matter

Cloud 1.0 Disruptive innovation

Customers are along for ride

Cloud 2.0 Sustained innovation

Customers are in the drivers’ seat


Public cloud Managed cloud Private cloud Traditional

Build Cloud Services

Consume Cloud Services

HP Helion (an open, common architecture)

Open Secure Agile

Hybrid Cloud Services


Open Hybrid Cloud Environment

Open

Secure

Agile

Service Marketplace,

Portal , Catalogue

Existing

cloud

services

Existing,

Traditional Services

Service Provider

New Cloud Services (Private/Managed

Cloud) Cloud Builder

© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Legacy

Private

Cloud

Public

Cloud

What is the story ?

Service

design

catalog

Self-service

portal

Approval

Minutes

vs days/weeks

Service

delivery


Demand

Delivery

Supply

The beauty of HP’s Cloud Architecture - OpenStack based!

HP Helion Portfolio - in a basic cloud architecture

view

Service Orchestration

(CS Enterprise SW, Cloud Service Automation Suite

Infrastructure Orchestration (CS Foundation SW, HP Helion OpenStack)

Dashboard

Helion

CloudSyste

m

Enterprise

(HW + SW)

HP OneView

KVM None

Helion

CloudSyste

m

Foundation

(HW + SW)

Marketplace Portal (CSA)

Azure

HPCLOUD.CO

M

HP Helion

Partner

Network

…

ext. Provider

CSA

Suite

CS Enterprise

SW

CS Foundation

SW

Helion

OpenStack Comm

Helion

OpenStack


The New style of IT – The Cloud Vectors

Service Model Maturity Model

«It’s a journey»

Deployment Model


Moving from servers to services

Maturing the Capabilities

standardize &

consolidate

virtualize &

automate

self service

infrastructure

services

self service

application

services

with full

lifecycle

management

Service

broker

in a hybrid

environment

1 2 3 4 5

Services

ConvergedSyst

em

CloudSystem

Foundation

Helion

OpenStack

CloudSystem

Enterprise

Helion

OpenStack +

CSA Comp.

CloudSystem

Enterprise Ultimate

Helion OpenStack

+ CSA Comp.


HP Helion CloudSystem Enterprise 9.0

full Helion OpenStack inc. Swift

for physical provisioning

AWS/Eucalyptus

Additional out-of-the

box and customized

providers

Helion OpenStack

OneView

Portal: CSA

Orchestrator: OO Operations Orchestration

Helion Dev. Platform

New

New

New

New

New

latest version CSA 4.5

on top of Helion OpenStack

for private Amazon workloads

Hyper-V /Red Hat KVM / VMware vSphere

New

Helion Managed

Virtual Private Cloud

(VPC)

Servers Storage Networking

Applications Developers

End Users

IaaS

PaaS

SaaS

Community and Commercial Edition

Helion Dev. Platform

Helion OpenStack

Community and Commercial Edition

Orchestrator: OO Operations Orchestration

Independent SW

Portal: CSA HP Helion Portfolio

http://www.google.es/url?url=http://www.telefonica.com/es/home/jsp/home.jsp&rct=j&frm=1&q=&esrc=s&sa=U&ei=4M8zVL6PG9e2yASAloLgDA&ved=0CBYQ9QEwAA&usg=AFQjCNEJQc1p-TVoKp0qSvWvNzpjoybXLg

http://www.google.es/url?url=http://blog.alebanzas.com.ar/2011/08/instalacin-de-ambiente-de-desarrollo-para-windows-azure/&rct=j&frm=1&q=&esrc=s&sa=U&ei=stUzVIOuHcb5yQTugoKYBA&ved=0CBYQ9QEwAA&usg=AFQjCNGjGwyZxRS8FOvH3LY-W10V9RjgaA


Cloud Products, Services and Solutions

HP Helion portfolio

HP Helion Professional Services Traditional cloud and OpenStack® technology consulting

Cloud

Software

HP Helion CloudSystem Flexible, capable& open private cloud software

HP Helion OpenStack® Open source IaaS

HP Helion Development Platform Open source PaaS

HP Helion Eucalyptus AWS compatible private cloud software

HP Helion Managed Virtual Private Cloud Secure, Multi-Tenant Private Cloud

HP Helion Managed Private Cloud Secure, Dedicated Private Cloud

HP Helion Managed Cloud Applications ERP, CRM and workplace applications

Managed

Services

HP Helion CloudSystem Solution Fully-Integrated hybrid cloud solution

HP Helion Rack OpenStack-based private cloud solution

HP Helion Content Depot OpenStack Swift-based Object Storage solution

Integrated

Solutions

“The OpenStack word mark and the Square O Design, together or apart, are trademarks or registered trademarks of OpenStack Foundation in the United States and other countries, and are used with the OpenStack Foundation’s permission.”

© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. – HP Confidential. For Training Purposes Only. 34


3 What’s in

for Partners


Speed Innovation

Organizations must react to new market pressures

Enhance agility

Accelerate services

Better address their customers

CEOs & CIOs must

enable their

organizations

67% of organizations need

external help with their effort

Source: IDC 2013 CloudTrack Survey, McKinsey High Tech Channel Survey

$25B

Requires IT Departments to transform through Data Center Automation (Private

Cloud Management Software)

The opportunity is

substantial

Mckinsey: Private Cloud Market

1 2 3

4


IT, HP Partner, HP

Keep control in the new style of IT

…

old style

Bu

sin

es

s

IT

Networking

Storage A

Server xyz

Unix

Oracle

App

Networking

Storage B

Server X86

Windows

SQL

App Managed/Public

Cloud Services

Services

Infrastructure

Orchestration/

Virtualization

Privat Cloud /

Traditional IT

Services

Internal Services External Services

new style

KVM

Clo

ud

Syste

m


Element 1 – the Platform

HP CloudSystem

• 2 basic packages:

CloudSysten Foundation & CloudSystem Enterprise

• Built on HP Converged Systems platform

with enterprise grade OpenStack® SW

• Choice of licensing - HW or OSI (VM) based

• Out-of-the box support for cloud bursting

20

0+

C

lou

d M

ap

s

43% Lower TCO

Minutes Not weeks/months to

provision

Hours Not days to install

+200 Cloud Maps


Element 2 – The Software:

Cloud Service Automation Create, provision, and manage private and hybrid cloud services

Administrators Architects Consumers

One

Management

Platform

Across many

Resource

Pools /

Environments

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=SESDjGVL-wJUgM&tbnid=ITFgiktfKXIilM:&ved=0CAUQjRw&url=http://iks-automation.com/imca/controller/imca_purchase_options.php&ei=04OCUtO2MKHW2QWctYGABQ&bvm=bv.56146854,d.b2I&psig=AFQjCNF4nJat3Xs7pPrjOI7zj96WOY9Y3A&ust=1384371524311121


Element 3 – The Services:

Partner Cloud Services To benefit on the Cloud Service Lifecycle


The new style of IT – It requires new style of

partners

Public cloud Managed cloud Private cloud Traditional

Build Cloud Services

Consume Cloud Services

Hybrid Cloud Services

HP Helion common, open architecture

Cloud Builder Service Provider

Cloud Reseller

Open Secure Agile


Designed with flexibility in mind to deliver HP Converged Cloud solutions

CLOUD

BUILDER CLOUD

RESELLER

selling cloud

services from

HP or SP partners

to end-user

customers

deliver on-premise

private cloud

solutions to end-

user customers

deliver off-premise

cloud services

(IaaS, PaaS, SaaS)

to end-user customers

CLOUD

PROVIDER

Many partners chose a hybrid approach


HP PartnerOne for Cloud

FY15

Cloud

Reseller *

Cloud

Builder Service

Provider **

Platinum Cloud specialist Gold Cloud Builder + Gold Service Provider (based on HP Helion)

FY15

FY15

FY15

FY15

* Cloud Reseller Specializations WW announced. Under development for EMEA for

readiness. Roll out during FY15.

Helion Network members may achieve Platinum, Gold or Silver status.

** ex. Cloud Agile

Gold

Silver

Platinum

previously Select

previously Premier


Typical Cloud Sales cycle

Establish

credibility Set the scene Show the

product Deep dive POC/Pilot

Typcially 6-12 months

Speed up things by including CloudSystem Foundation in every deal and plant the

seed!

Cloud Readyness Program


Go the cloud way - Sell a cloud ready system

Cloud Readiness Program

CloudSystem

Foundation/SW

operated as

ConvergedSystem

X

Converge

d System

X

CloudSyste

m Ready switch on cloud

CloudSyste

m Advanced

CloudSystem

Enterprise

t

CloudSyste

m

Core

CloudSystem

Foundation 1

2

3

+5% PfG

for

CloudBuilder (see PfG rules)

Step 1 now / Step 2 & 3 follow later


Europe’s cloud of clouds


The realization of HP Helion Network in Europe:

Cloud28+

A Single European catalogue of cloud services

Understanding the barriers to Cloud adoption in the EU. Create a searchable European catalogue of

cloud services.

HP vision to the EU: Cloud28+, a cloud of clouds made in Europe and secured locally

Federating European clouds to unleash the potential of Cloud in the EU

Cloud 28+ Cloud Service Catalogue

Network


The European Commission launched the

European Cloud Computing strategy to create

2.5 million new jobs and increase the

European economy by 1% by 2020

Unique regulatory, accessibility and

geographical barriers inhibit the growth of

cloud adoption in the European Union.

Cloud impacts politics and is

a business and MD level topic.

www.cloud28plus.e

u

http://www.cloud28plus.eu/



The Helion Network -

What are we doing differently

HP won’t launch Public Cloud in EMEA

HP is building a network : The alternative of big web giant

HP has a catalog of catalog concept , ref Cloud 28+ initiative

Member - inclusive governance

HP is Open, Openstack

HP is relying on our reseller and providers partners

Collaborative sales and GTM

HP is believing in Local/Proximity relationship

HP is believing in EMEA on Data Privacy , EU compliances


The project has received strong interest across the EU

Cloud 28+ A cloud of clouds, made in Europe, secured locally

Cloud28+ Members (150 members)


Important to know: • No financial transactions happen on platform. • Platform is owned by community and not HP. Nobody is making

money from platform itself. • Everyone can join as long as they support OpenStack

standards and agree to governance of the community. • Distribution aggregation platforms can join as sub-net.

The “app store” for business cloud services

DISCOVER A PROVIDER

(of cloud & related services)

PROVIDE LEADS TO

PARTNERS

(make the business contact)

RAISE AWARENESS AND

VISIBILITY OF PARTNERS


Members Logos registration:

Started March 25th

• 87 have been collected

• 35 are in the pipeline

Target:

150+by September 2015


Objectives of the Community website

• Increase the visibility of the initiative

• Publicize the support we are getting from

EU-based organisations

• Attract additional organisations

Learn more:

www.cloud28plus.eu



CLOUD28+ STRATEGY – what is in it for our

partners? New services drive new

revenue

New channels

More revenue from

existing network assets

Reduce costs

Service Providers

Drive demand

Drive agreements with

Service Providers and

clients

Help them transform to

cloud

ISVs

An open, secure and agile hybrid

IT environment

Access to an expanded

enterprise grade cloud portfolio

Ability to meet EU-specific data

regulations

Choice of data location

Compliance

Customers

Cost reduction

Choice

Compliance

Access to more services

Digital growth

Keep money in country

Governments Drive demand and

contact to clients

New services drive new

revenue

Facilitate agreements

with SPs

Facilitate agreements

with ISVs

CloudBuilders

Developers

Certified service

access

Others

All needed to digitally enable the economy

Help our partners on the path to cloud (an alternative to Amazon, MS Azure, Intercloud, etc)

Extend your cloud services reach with HP

Channel Partners Online Marketplace that creates efficient means for SPs to sell services thru HP’s global value added reseller channel

Helion Marketplace for Resellers

Cloud Reseller Service Provider

Sell In Sell Out

Required to run HP Helion Cloud

OS

Pre-Packaged solutions for

Enterprise and SMB Markets

Automated ordering, provisioning, billing and management


A few things to consider

Cloud is about

synchronizing

business

and IT

Start

Small,

Think Big Keep control

-

Manage the

Portal



Thank you