14
emBlue <HOWA /> @ Thursday, March 25, 2010

HOWA/BA Julian Drault

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: HOWA/BA Julian Drault

emBlue

<HOWA />@

Thursday, March 25, 2010

Page 2: HOWA/BA Julian Drault

emBlue

emailen números

Thursday, March 25, 2010

Page 3: HOWA/BA Julian Drault

Juliá

n M

. Dra

ult

ePEXOemBlue

25% población usa Internet210 billones de mails diarios

123 mails promedio x día x persona

85% mail es SPAM

Thursday, March 25, 2010

Page 4: HOWA/BA Julian Drault

emBlue

2015 => 507 billones mails x día(+2x)

Thursday, March 25, 2010

Page 5: HOWA/BA Julian Drault

Juliá

n M

. Dra

ult

ePEXOemBlue

OR 1.5%(105 personas)

1 venta = $70.- (equilibrio)

x 7000($0,01.- x mail)

$70.-mailbasura

ROI

Thursday, March 25, 2010

Page 6: HOWA/BA Julian Drault

Juliá

n M

. Dra

ult

ePEXOemBlue

enviar emails e-mail marketingvs

invertir en recursosfoco en contenidoconstrucción sudorosa BBDDsegmentación BBDD (interés, momento)personalización (conocer cliente)aprendizaje cíclico (BI)depuraciónetc.

$

Thursday, March 25, 2010

Page 7: HOWA/BA Julian Drault

emBlue

cambió algo en estos años ?

Thursday, March 25, 2010

Page 8: HOWA/BA Julian Drault

Juliá

n M

. Dra

ult

ePEXOemBlue

Thursday, March 25, 2010

Page 9: HOWA/BA Julian Drault

Juliá

n M

. Dra

ult

ePEXOemBlue

Thursday, March 25, 2010

Page 10: HOWA/BA Julian Drault

Juliá

n M

. Dra

ult

ePEXOemBlue

Thursday, March 25, 2010

Page 11: HOWA/BA Julian Drault

Juliá

n M

. Dra

ult

ePEXOemBlue

Thursday, March 25, 2010

Page 12: HOWA/BA Julian Drault

Juliá

n M

. Dra

ult

ePEXOemBlue

Thursday, March 25, 2010

Page 13: HOWA/BA Julian Drault

Juliá

n M

. Dra

ult

ePEXOemBlue

Thursday, March 25, 2010

Page 14: HOWA/BA Julian Drault

emBlue

GRACIAS ... :)

julián m. [email protected]

http://classmyth.blogspot.com

Thursday, March 25, 2010