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In this webinar we will explore what a Culture of Philanthropy means. Why your donor management system is integral to this process. The basic steps needed to create a Culture of Philanthropy. How a Culture of Philanthropy supports your work.
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Sponsored by:A Service
Of:
How your Donor Management System can help
Create a Culture of Philanthropy
David Unger
February 28, 2012
Sponsored by:A Service
Of:
Protecting and Preserving the
Institutional Memories of
Nonprofits Since 1993
www.cjwconsulting.com
(866) 598-0430
Sponsored by:A Service
Of:
Affordable collaborative data
management in the cloud.
Sponsored by:A Service
Of:
Today’s Speaker
David UngerPresident,
Unger & Associates LLC
Hosting:
Cheri J Weissman, CJW Consulting & Services, Inc.Assisting with chat questions: April Hunt, Nonprofit Webinars
Supporting a
Culture of Philanthropy With Your
Donor Management System
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Today we will begin to explore:
• What a Culture of Philanthropy means.
• The basic steps needed to create a Culture of Philanthropy.
• How building this culture is in partnership with you Donor Management System.
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If you do not have a formal Strategic Plan, then create a minimum of three Strategic Goals. These goals should be:
measurablerealistic
affordable obtainable.
Fundraising should NOT be crisis-driven.
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Fundraising should be Proactive
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• Potential donors look for organizations who are authentic and communicate with them as donors.
• Successful organizations view the community as a partner in their work.
• Successful organizations invite others into the process and value what they learn from them.
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“How will this help me raise more money?”
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• You have to want to do this. This is time and resource extensive.
• You have to begin thinking as a donor.
• You have to answer the question “Why should I care?” (in “donorese”, rather than “missionflow”)
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Its all about the donor
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Step 1:
Understand What …
You Need The Funds For
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Step 2:
Create a Case for Support
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Step 3:
Build The
Necessary Relationships
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Goals
• To increase the number off meals we serve by 50%
• Renovate our kitchen
Development Plan
• 10% increase in donors
• 10% increase in new dollars
• $1 million Capital Campaign
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Your Development efforts should be based on building ongoing relationships, which are a
year-round, gradual, open ended,
multi dimensional process.
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Step 4:
Manage, Understand and Useyour Donor
and Contact Information
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• There needs to be regular on going discussion about implementation and evaluation, about your progress and setbacks at the Board, Committee and Staff level.
• There needs to be ongoing in-house training around your donor management system and get the staffs input on how it can be better used.
• Your budgetary process needs to be reflective and supportive of this culture.
• Training times need to be built in. Solicitor Training, Marketing, etc.
• Understand and accept, your success and long term sustainability is dependent on your donors.
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Understand and accept,
your success and long term sustainability is
dependent on your donors.
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A Culture of Philanthropy …
Provides the needed human and financial resources
to achieve your mission in an
organized non crisis, planned process.
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Sponsored by:A Service
Of:
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