How Tree Care Professionals Can UseHow Tree Care Professionals Can UseSocial Media to Grow Their Business

Presented by Jeff KorhanNew Media and Small Business Marketing

August 12, 2010August 12, 2010

The Relationship Economy The Relationship Economy

2010 B i T d2010 Business Trends

1. Human-Centric Business

2. Collaborative Markets

3. Sustainable Communities

Monitor Your BrandMonitor Your Brand

Transparency and Transparency and EngagementEngagement

Do Your Research

L K dLearn Keywords1. Location2. Expertise3 Credentials3. Credentials

R l Ti S hReal Time Search

and Geo-Locationand Geo-Location

Content ManagementContent ManagementContent ManagementContent Management

Social Media

The Source

BlogMedia

Inbound BlogLinks

WEBSITE

CommunitiesCommunitiesH l Th D M Help Them Do More …

of what THEY Want to Do

LinkedInLinkedIn• Social CRM• Research• Research• LinkedIn Groups

FacebookFacebook• Wisdom of Friends• ResearchResearch• Facebook Pages

Social Community that Supports Your BusinessSocial Community that Supports Your Business

TwitterM i R h

Twitter• Massive Reach • Engagementg g• Real-time search

FlickrFlickr• SMO - Social Media Objects• Facebook IntegrationFacebook Integration• Creative Commons

YouTubeC

YouTube• YouTube Channel• Keyword Phrases Keyword Phrases • Video is Transportable

BlogO

Blog• Ownership• Flexibility and ControlFlexibility and Control• Social Media Hub

Blogging is Storytelling Blogging is Storytelling with a Purpose

– Visibility – Reputation and Authority– ReferralsReferrals

iPhone AppiPhone App

I don’t get ….

Take ActionTake Action

Getting Started with Social Media –A Small Business ChecklistA Small Business Checklist

http://bit.ly/asIdzn

Join Me on Thursday November 11th

7:30 a.m.

Increase Your Marketing EffectivenessIncrease Your Marketing Effectiveness with Social Media Engagement

speaker@jeffkorhan.comp @j630-774-8350

Twitter Hashtag is #TCIAEXPO