How to Write Compelling, Mouth Watering Bullets That Makes Your Salescopy Sizzle

How to Write Compelling, Mouth Watering Bullets That Makes Your Salescopy Sizzle

Bullets have the power to make or break your salesletter. Here’s a

technique called the 4 U’s that can be used to write bullets that hit the target every time.

Urgency Give the prospect a reason to

act now:– Limited time offer– Fast Action Bonus– Limited Quantity

UNIQUEWhat is unique about your

product or service?

ULTRA-SPECIFICState exact facts and figures

USEFULPromise the prospect

something that he values

You won’t hit all 4 U’s with each bullet you write, but the more, the better.

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