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This deck outlines a process for museums professionals who wish to work with mobile vendors to identify their needs, translating them into requirements and selecting the right vendor.
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The Front Lines:Deploying Mobile in the Galleries.Working with Mobile Vendors.
Eric LongoLongo Consulting LLC
AMM Annual ConferenceBaltimore, May 21, 2013
Objective: Building better relationships with mobile vendors to optimize your mobile program.
1. What you need to know2. The questions you need to ask
Assumptions:
1. You have a mobile strategy
2. You already decided to work with a vendor(s)
1. Defining what you need
2. Selecting a vendor
3. Kicking off
Scoping out your needs. Defining your requirements.
Scoping out your needs.
Your site Your visitors Your collection & exhibitions Your institutional culture Your interpretive approach
Scoping out your needs.
Your site Your visitors Your collection & exhibitions Your institutional culture Your interpretive approach
Scoping out your needs.
Your site Your visitors Your collection & exhibitions Your institutional culture Your interpretive approach
Scoping out your needs.
Your site Your visitors Your collection & exhibitions Your institutional culture Your interpretive approach
Scoping out your needs.
Your site Your visitors Your collection & exhibitions Your institutional culture Your interpretive approach
Mobile strategy key considerations:
You say you know your visitors (just checking!) Cast a vision for your mobile experience Calibrate engagement to your institution Who will lead content development? Digital assets: where to start? Keeping it current: updating content Content delivery: app, mobile site, responsive
design
Defining your requirements.
Selecting a device: consumer electronic or vendor proprietary device?
Functionalities Maintenance & security Staff or self-service? Free or fee-based distribution? Program costs & sponsorships
Multimedia devices
Nintendo - Musée du Louvre
Tablets, really?
The “cool factor” iPad tours
iPods or not?
Do we need devices at all?
Defining your requirements.
Selecting a device: consumer electronic or a vendor proprietary device?
Functionalities Maintenance & security Staff or self-service? Free or fee-based distribution? Program costs & sponsorships
Mobile Specs & Requirements WorksheetHardware & ancillary equipment requirements Device type Hardware specs Accessories specs Special needs accessories specs Device protection & security specs
User Interface & Functionalities requirements Devices functionality Content Management Location-based services Sharing & Social media support Data mining and reporting specs Special needs specs
Operational support & expertise Maintenance and repairs Training and expertise support and staffing Onsite distribution
Defining your requirements.
Selecting a device: consumer electronic or a vendor proprietary device?
Functionalities Maintenance & security Staff or self-service? Free or fee-based distribution? Program costs & sponsorships
Selecting a vendor.
And planning the relationship.
Things to consider:
RFP vs. direct contracting Select vendor based on core competence Look for a partner Copyrights Business model Ensure success internally
Kicking off the relationship
Give your visitors a reason to be mobile.
Offsite Inform visitors about mobile content delivery platforms Promote mobile across channels Leverage the social in mobile Share and engage
Onsite Select strategic, prominent well lit distribution areas Conspicuous & legible signage Train staff about mobile guide
Take Aways
Identify your needs & your audiences needs. Challenge assumptions. Know and test your audience. Incorporate. Select a vendor that meets your needs. Collaborate across departments. Promote. Share. Engage. Know the field and stay current. Test. Refine. Redo.
Questions & Answers.
Eric LongoLongo Consulting [email protected]+1-917-740-6631@ericlongohttp://www.slideshare.net/elongonyc/
