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How TO Win Awards AND Influence Readers IN 439 Days AND 668 Posts Wade Kwon © 2012 Birmingham Blogging Academy @WadeOnTweets Photo: terren (CC)

How to Win Awards and Influence Readers in 439 Days and 668 Posts

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Advanced content management. Presented at WordCamp Atlanta 2013, March 15, 2013, in Atlanta, Georgia. For more, visit http://birminghamblogging.com/2013/03/15/wordcamp-atlanta-2013-presentation-how-to-win-awards-influence-readers/. VIDEO: to be added Also given at WordCamp Birmingham 2012, #wpyall, #wordcampbham, Podcamp Nashville 2012, #pcn12.

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Page 1: How to Win Awards and Influence Readers in 439 Days and 668 Posts

How TO Win Awards AND

Influence Readers IN 439 Days AND 668 Posts

Wade Kwon © 2012 Birmingham Blogging Academy

@WadeOnTweets

Photo: terren (CC)!

Page 2: How to Win Awards and Influence Readers in 439 Days and 668 Posts

Want a super high skyscraper? Call an architect.

Photo: Paul Bica (CC)!

Page 3: How to Win Awards and Influence Readers in 439 Days and 668 Posts

Want a super high website? 3 B’s: Blog, baby, blog.

Page 4: How to Win Awards and Influence Readers in 439 Days and 668 Posts

Overview 1.  Don’t have a plan.

2.  Cover everything.

3.  Measure, measure, measure.

Photo: terren (CC)!

Page 5: How to Win Awards and Influence Readers in 439 Days and 668 Posts

1. Don’t have a plan.

Photo: Todd Ehlers (CC)!

Page 6: How to Win Awards and Influence Readers in 439 Days and 668 Posts

Just an objective.

Photo: hmomoy (CC)!

Page 7: How to Win Awards and Influence Readers in 439 Days and 668 Posts

“Unrelentingly positive about Birmingham”

Photo: Jamie (CC)!

Page 8: How to Win Awards and Influence Readers in 439 Days and 668 Posts

2. Cover everything.

Page 9: How to Win Awards and Influence Readers in 439 Days and 668 Posts

You can never predict what will work.

Photo: Susan (CC)!

Page 10: How to Win Awards and Influence Readers in 439 Days and 668 Posts

More diversity = more chances to succeed.

Photo: Chris Metcalf (CC)!

Page 11: How to Win Awards and Influence Readers in 439 Days and 668 Posts

3. Measure measure measure

Photo: Thor (CC)!

Page 12: How to Win Awards and Influence Readers in 439 Days and 668 Posts

Simplest: page views, comments, Likes

Photo: Bob Doran / Sean MacEntee (CC)!

Page 13: How to Win Awards and Influence Readers in 439 Days and 668 Posts

Complex: year-to-year

changes

Page 14: How to Win Awards and Influence Readers in 439 Days and 668 Posts

Special Offer

!   Attend Y’all Connect for only $99.

!   Promo code: WCATL2013

!   July 23, Birmingham

!   Speakers: Peter Shankman, Mack Collier, Andrea Weckerle, Ike Pigott, Nichole Kelly, James Spann, Whitney Breaux

Page 15: How to Win Awards and Influence Readers in 439 Days and 668 Posts

3 B’s. Because you never know …

Page 16: How to Win Awards and Influence Readers in 439 Days and 668 Posts

Contact me. •  [email protected] •  BirminghamBlogging.com •  @WadeOnTweets •  http://itswa.de/wcatl2013

Page 17: How to Win Awards and Influence Readers in 439 Days and 668 Posts

Thank you.

Photo: Reinis Traidas (CC)