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This is a copy of the presentation I delivered at the SMART 2011 Conference on the 20th January 2011. If social recruiting is used effectively , it can be used to boost ROI.
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How to Use Social Recruiting Effectively to Boost ROI
Presented by Andy HeadworthSirona Consulting Ltd
• Established in 2003
• Consult About Recruitment• Strategy• Process• Online Recruitment• Social Recruiting
Sirona Consulting
1. Return On Involvement
2. Return On Ignorance
3. Return On Inactivity
4. Return On Investment
What is ROI?
For Many it Represents .......
For Others Social Media Is Still a Game
For Social Media Adopters Adopters Have Found Success
Conversion
Conversation
What is ROI?
What are the objectives?
Too Many Are Missing The Point
Many don’t even measure the ROI of their existing recruitment, so why do they insist on ROI for Social
Recruiting
Source: Jeremiah Owyang
ROI Means Different Things to Different Levels
££££
££
£free
Many Different Levels of Measuring Tools
Sexy is Good, Sexy is Bad
Poor Career Site
= Poor Social Recruiting
Don’t Forget The Candidate Experience
Facebook is about YOUR Fans
Twitter is about YOUR Followers
Blogs are about YOUR Readers
YouTube is about YOUR Subscribers
Social recruiting is ALL about ENGAGEMENT
Give them content that is valuable to THEM and the platform they are on
Walk first
Objectives
Know metrics
Engage
Track
Measure
Test, Fail, Test
Social Recruiting ROI
Website: www.sironaconsulting.com
Email: [email protected]
Telephone: 01903 206249 / 07788 726019
Blog: www.sironasays.com
LinkedIn: www.linkedin.com/in/andyheadworth
Twitter: www.twitter.com/andyheadworth
Facebook: www.facebook.com/sironaconsulting
Any Questions?
