Custom Window Signs, Car Signs & Banners

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How-To Use Signs During Black Friday

and Holiday Shopping

•Black Friday is the biggest shopping day of the year.

•Shoppers expect long lines, crowded stores, and out-of-stock merchandise, none of which keep them from pursuing the “perfect” gift.

•To make sure the holiday season is a success for your store, promote your sales by using retail signs.

•Plan ahead to decide what your Black Friday and holiday sales will look like.

•Identify key items to push that you think will be great sellers for the holiday season.

•Craft a plan for your sale(s), determining the “hook,” whether it’s a percentage off, a Buy-One-Get-One deal, or a gift with purchase.

•Create a description of the sale that drives customers through your doors in search of bargains.

•Since Black Friday is the Friday after Thanksgiving, customers will be expecting it.

•Tease customers with ideas of your upcoming sale.

•Print window clings which show just a glimpse of your sale, be it the name, product pictures, etc.

•Don’t give away all of the information yet, but do excite customers and create a buzz in your store.

•Make sure to stage your store appropriately before the sale begins.

•Hang a banner above your entrance and add window graphics to your storefront that show customers how much they can save.

•Inside the store, clearly mark which items are on-sale with vinyl stickers or by grouping them in one section.

•The store is going to be bustling, so to avoid a customer service nightmare, customers will need to easily locate your bargains.

•Include a time frame in your signs and advertisements.

•This sale won’t go on forever, so add a deadline to encourage customers to get there early.

•Note the time you open for business and when you close.

•Many retailers stagger their sale, offering greater discounts early which lessen throughout the day.

•Shoppers will be crafting their strategy on Thanksgiving Day, so make sure you’re their first stop.

Feel like an expert now? Great!

Still have questions? We can help! Visit us online at www.signazon.com

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