B2B marketers who use Pinterest can increase website traffic, generate leads and increase awareness.
- 1.1HOW TO USE PINTEREST FOR BUSINESS How to Use PINTEREST FOR BUSINESSLeads to YourWebsite withPinterestShare This Ebook!WWW.HUBSPOT.COM
2. 2HOW TO USE PINTEREST FOR BUSINESSIS THIS BOOK RIGHT FOR ME?INTRODUCTORYINTERMEDIATEADVANCEDShare This Ebook!WWW.HUBSPOT.COM 3. 3HOW TO USE PINTEREST FOR BUSINESSU q world to Get Found: Convert: Analyze:M s AUTOMATION OPTIMIZATION PlusVideo Overviewg YANALYTICSShare This Ebook!WWW.HUBSPOT.COM 4. 4 HOW TO USE PINTEREST FOR BUSINESS HOW TO USE PINTEREST FOR BUSINESS and The St. Petersburg Times.FOLLOW ME ON TWITTER@MGIEVAShare This Ebook!WWW.HUBSPOT.COM 5. 5 HOW TO USE PINTEREST FOR BUSINESSCONTENTSWHAT PINTEREST IS & WHY IT MATTERS/6HOW TO CREATE A PINTEREST ACCOUNT & GET FOLLOWERS /15HOW TO USE PINTEREST FOR MARKETING /21EXAMPLES OF BRANDS ON PINTEREST /33CONCLUSION & ADDITIONAL RESOURCES /42Share This Ebook!WWW.HUBSPOT.COM 6. 6HOW TO USE PINTEREST FOR BUSINESSCHAPTER 1WHATPINTERESTIS & WHY ITMATTERSShare This Ebook!WWW.HUBSPOT.COM 7. 7 HOW TO USE PINTEREST FOR BUSINESSPinterest is growing in popularity as the hottest new social network. Unique Visitors12,000,00010,000,000Pinterest Unique Visitors 8,000,000 6,000,000 4,000,000 2,000,0000 11-Jan 11-Feb 11-Mar 11-Apr 11-May 11-Jun11-Jul 11-Aug 11-Sep 11-Oct 11-Nov 11-Dec 12-JanUnique VisitorsHitwises listfollow HubSpots pins Share This Ebook! WWW.HUBSPOT.COM 8. 8 HOW TO USE PINTEREST FOR BUSINESSWHAT ISPinterestPin It buttonA PIN Pinterest PINBOARDShare This Ebook!WWW.HUBSPOT.COM 9. 9HOW TO USE PINTEREST FOR BUSINESSPIN ITBUTTONthe person who does the sharingindividual pins on their website or blog.put itShare This Ebook!WWW.HUBSPOT.COM 10. HOW TO USE PINTEREST FOR BUSINESS 1Share This Ebook!WWW.HUBSPOT.COM 11. 11HOW TO USE PINTEREST FOR BUSINESS HubSpots blogVisits1,6001,5501,5001,4501,4001,3501,300Pinterest PinterestUsing HubSpota marketing analytics, we are able to compare the two sources and how they impact our businessgoals.Any business that relies on driving increase sales, should consider joining Pinterest.Share This Ebook!WWW.HUBSPOT.COM 12. 12 HOW TO USE PINTEREST FOR BUSINESSLINKS 2these are no-follow linksThis is a screenshotof HubSpots LinkGrader tool, which ispart of our all-in-onemarketing software.Learn more aboutHubSpots software. 3This is a screenshotof HubSpots Sourcestool, which is partof our all-in-onemarketing software.Learn more aboutHubSpots software.Share This Ebook!WWW.HUBSPOT.COM 13. 13 HOW TO USE PINTEREST FOR BUSINESS 4Share This Ebook!WWW.HUBSPOT.COM 14. 14HOW TO USE PINTEREST FOR BUSINESSeditor at The Atlantic,"Share This Ebook!WWW.HUBSPOT.COM 15. 15 HOW TO USE PINTEREST FOR BUSINESSCHAPTER 2HOW TO CREATEA PINTERESTACCOUNT & GETFOLLOWERSBY PAMELA VAUGHANShare This Ebook!WWW.HUBSPOT.COM 16. 16 HOW TO USE PINTEREST FOR BUSINESSSurprisingly enough, user access to Pinterest still operates under an invitation-only basis.about granting requests. VisitShare This Ebook!WWW.HUBSPOT.COM 17. 17 HOW TO USE PINTEREST FOR BUSINESSlogo brief OFFShare This Ebook!WWW.HUBSPOT.COM 18. 18HOW TO USE PINTEREST FOR BUSINESSsite !AVOID SELF PROMOTIONShare This Ebook!WWW.HUBSPOT.COM 19. g 19 HOW TO USE PINTEREST FOR BUSINESSHOW TO BUILD YOURShare This Ebook!WWW.HUBSPOT.COM 20. HOW TO USE PINTEREST FOR BUSINESS MAKE TH E ON A SP BEST BOARDSECIFIC TOPICGH T HROUPRO MOTE NNELSAOTH ER CHENGAOTHE GE WITRS P H INSShare This Ebook!WWW.HUBSPOT.COM 21. 21 HOW TO USE PINTEREST FOR BUSINESSCHAPTER 3HOW TO USEPINTEREST FORMARKETINGBY PAMELA VAUGHANShare This Ebook!WWW.HUBSPOT.COM 22. 22 HOW TO USE PINTEREST FOR BUSINESSwith this list of ideas for using Pinterest for marketing.Pand enabled real businesses to leverage photos as a an inboundShare This Ebook!WWW.HUBSPOT.COM 23. 23 HOW TO USE PINTEREST FOR BUSINESS2O B2B22Share This Ebook!WWW.HUBSPOT.COM 24. 24 HOW TO USE PINTEREST FOR BUSINESS22Share This Ebook!WWW.HUBSPOT.COM 25. 25 HOW TO USE PINTEREST FOR BUSINESSShare This Ebook!WWW.HUBSPOT.COM 26. 26HOW TO USE PINTEREST FOR BUSINESSadding a YShare This Ebook!WWW.HUBSPOT.COM 27. 27 HOW TO USE PINTEREST FOR BUSINESS that referrals to lead dataShare This Ebook!WWW.HUBSPOT.COM 28. 28 HOW TO USE PINTEREST FOR BUSINESSaround the web.Share This Ebook!WWW.HUBSPOT.COM 29. 29 HOW TO USE PINTEREST FOR BUSINESS.Share This Ebook!WWW.HUBSPOT.COM 30. HOW TO USE PINTEREST FOR BUSINESS VShare This Ebook!WWW.HUBSPOT.COM 31. 31HOW TO USE PINTEREST FOR BUSINESSsupports the usage of hashtags. UsershashtagShare This Ebook!Create a pinboard that features the bestphotos and video footage of the annual O B2BWWW.HUBSPOT.COM 32. 32 HOW TO USE PINTEREST FOR BUSINESSShare This Ebook!WWW.HUBSPOT.COM 33. 33HOW TO USE PINTEREST FOR BUSINESSCHAPTER 4EXAMPLES OFBRANDS ONPINTERESTBY LAUREN SORENSONShare This Ebook!WWW.HUBSPOT.COM 34. 34HOW TO USE PINTEREST FOR BUSINESSThe brands that have been most successful are getting in on the pinning themselves.4.50%4.00%shows that referral 3.50%3.83%3.00%3.06%2.50% 2.17%2.00% 1.87%1.50%1.28%1.00% 0.98%0.50%0.00%Aug SeptNov Data: MonetateShare This Ebook!WWW.HUBSPOT.COM 35. 35 HOW TO USE PINTEREST FOR BUSINESSCHOBANIShare This Ebook!WWW.HUBSPOT.COM 36. 36 HOW TO USE PINTEREST FOR BUSINESSShare This Ebook!WWW.HUBSPOT.COM 37. 37HOW TO USE PINTEREST FOR BUSINESSPinterest.Share This Ebook!WWW.HUBSPOT.COM 38. 38 HOW TO USE PINTEREST FOR BUSINESSPinterest. ideasShare This Ebook!WWW.HUBSPOT.COM 39. 39 HOW TO USE PINTEREST FOR BUSINESSShare This Ebook!WWW.HUBSPOT.COM 40. HOW TO USE PINTEREST FOR BUSINESSdevoted to theboard that gives aShare This Ebook!WWW.HUBSPOT.COM 41. 41HOW TO USE PINTEREST FOR BUSINESSPeapod Pinterest page tells stories ofsignature green bins getting loaded ontorelate to.Share This Ebook!WWW.HUBSPOT.COM 42. 42 HOW TO USE PINTEREST FOR BUSINESSCONCLUSION& ADDITIONALRESOURCESShare This Ebook!WWW.HUBSPOT.COM 43. 43HOW TO USE PINTEREST FOR BUSINESS Succeeding on Pinterest is of your target audience.unlessShare This Ebook!WWW.HUBSPOT.COM 44. 44 HOW TO USE PINTEREST FOR BUSINESSMEASURE THE ROIOF PINNING WWW.HubSpot.com/Free-TrialShare This Ebook!WWW.HUBSPOT.COM