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This presentation introduces marketers to the concept of the recently-launched Google Plus network, explaining the benefits it can bring to your business. Includes guidance as to how to measure and promote your page and valuable professional tips and tricks. Originally hosted by Danny Hall, Head of Sales at SEO Positive at Internet World 2012.
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Presented by Danny Hall Head of Sales, SEO Positive Ltd
Stand E5040
How To Use Google+ For Your Business
@seopositiveltd
Agenda
Social Media Overview
Introduction To Google Plus
Benefits To Your Business
Unique Features
How To Setup & Optimise An Account
Creating A Strategy
Measuring Your Results
Presented by Danny Hall Head of Sales, SEO Positive Ltd
Stand E5040
Share Content – Photos / Videos / Ideas
Make Friends & Connections
Join Groups
Follow Trends
Encourages Participation & Interaction
What is Social Media?
Presented by Danny Hall Head of Sales, SEO Positive Ltd
Stand E5040
Social Media Marketing
Multi-way (Brand <--> Customer, Customer <--> Customer)
Participatory
User-Generated
Traditional Marketing
One-Way (Brand To Customer)
Push & Content
Brand-Generated
Presented by Danny Hall Head of Sales, SEO Positive Ltd
Stand E5040
Google Plus Key Facts
Launched In June 2011
Quickly Amassed 20 Million Users By The End of July
Business Page Facility Added In November
90 Million Users As Of Jan 2012
Takes The Best Features From Other Social Networks
Integrated Heavily With Other Google Services
Has A Growing Influence On Search Results
Presented by Danny Hall Head of Sales, SEO Positive Ltd
Stand E5040
2010 Google Was & Still Is The Most Visited Site On The Web
Facebook Rapidly Moved Into Second Place That Year
In 2010 Facebook Had 3x More Unique Visitors Than Google
Why Was Google Plus Created?
Presented by Danny Hall Head of Sales, SEO Positive Ltd
Stand E5040
Develop Highly Targeted Communications
Interact With Consumers
Improve Your Service
Respond To Demand & Feedback
How Can The Platform Help Your Business?
Presented by Danny Hall Head of Sales, SEO Positive Ltd
Stand E5040
Must Have A Personal Profile
Pick A Category
Customise Your Page’s Public Profile
Add Info About Your Business
Become The Administrator For A Business Page
Spread The Word
Creating A Business Page
Presented by Danny Hall Head of Sales, SEO Positive Ltd
Stand E5040
Integration
Utilise The Google+ & +1 Icons
Promoted On Every Page Of Your Website
Use The Many Widgets & Links Available To Promote These Icons
Presented by Danny Hall Head of Sales, SEO Positive Ltd
Stand E5040
Your Business Homepage
Easy To Navigate
Fully Customisable Menu
Shows Your Stream Of Latest Posts
Enables You To Read & Share Posts With Your Specific Groups
Presented by Danny Hall Head of Sales, SEO Positive Ltd
Stand E5040
Presented by Danny Hall Head of Sales, SEO Positive Ltd
Stand E5040
Your Profile Page
Be Sure To Utilise The 5 Image Banners At The Top of Your Profile Page.
Visible To Your Followers
Shows All Your Latest Posts
Very Customisable
TIP
Circles
Separate & Manage Clients / Suppliers
Share Content Selectively
Create ‘Interest Groups’
Your Circles Are Completely Private To You
Presented by Danny Hall Head of Sales, SEO Positive Ltd
Stand E5040
Hangouts
Live Video Conferencing For Up To 10 People
Can Share Images & Videos
Businesses Can Engage Prospects, Customers & Remote Work Forces
Presented by Danny Hall Head of Sales, SEO Positive Ltd
Stand E5040
Huddle
Group Text Or Video Messaging Source
Available Via Smart Phones That Have The G+ Installed
Turn Conversations Into One Simple Group Chat
Use Huddle To Plan & Co-ordinate Discussions & Events
Presented by Danny Hall Head of Sales, SEO Positive Ltd
Stand E5040
Photos & Videos
You Can Include:
Portfolios
Products
Events / Special Occasions
Employees
Presented by Danny Hall Head of Sales, SEO Positive Ltd
Stand E5040
Optimising Your Business Page
Promote Your Page & Grow Your Circles
Consider Your Keywords
Use Keywords Within Content, Titles, Taglines & Posts
Presented by Danny Hall Head of Sales, SEO Positive Ltd
Stand E5040
Take Advantage of The Google Links
Recommended Links Content Links
Presented by Danny Hall Head of Sales, SEO Positive Ltd
Stand E5040
Developing a Strategy
Identify Your Target Audience
Set Your Goals Early
Research Competitors’ Approaches
Post Interesting Content
Take The Initiative
Presented by Danny Hall Head of Sales, SEO Positive Ltd
Stand E5040
How To Measure Your Results
Who Has Publicly Shared a Post or URL
The Comments They’ve Made
How A Post Or URL Was Shared Over Time
Statistics
Google Ripples Shows You:
Presented by Danny Hall Head of Sales, SEO Positive Ltd
Stand E5040
Future Developments
Constantly Striving To Improve Platform
Platform Is Not Monetised
Will G+ Have A Bigger Influence On Natural Listings Or Adwords?
Presented by Danny Hall Head of Sales, SEO Positive Ltd
Stand E5040
Summary
Taken Best Features Of All Social Media Platforms
Very User Friendly
Is Likely To Have A Growing Influence On Businesses’ Online Performance
Very Adaptable & Will Continue To Evolve
Presented by Danny Hall Head of Sales, SEO Positive Ltd
Stand E5040
Any Questions?
Tel: 0800 088 6000
Email: [email protected]
Web: www.seopositive.co.uk
@seopositiveltd
Presented by Danny Hall Head of Sales, SEO Positive Ltd
Stand E5040
